Steady Growth Of China'S Leather Domestic Market

HSBC China's purchasing managers' index (PMI) data in August was 49.8, and PMI below 50 still means that manufacturing activity has shrunk compared with the previous month.

Jiang Yaoping, Vice Minister of Commerce of China, said that China's foreign trade is facing pressure from external demand and rising costs, and the debt crisis of developed countries has brought greater challenges to emerging economies, including China, and the export prospects are fading.

Since reform and opening up, China

An export oriented market structure has been formed. The ratio of internal and external sales is about 3:7. However, due to the impact of the international financial crisis and the implementation of the policy of expanding domestic demand by the Chinese government, the domestic market has achieved steady and rapid growth in the past two years, and the pace of adjustment of domestic and foreign sales has further accelerated. The layout of the leather industry will achieve a new balance at home and abroad.

After decades of rapid development and accumulation, some large scale brand enterprises in China's leather industry began to show their sheep's horn. Through their advanced design, quality and brand advantages, they gradually took the lead in the high-end industry, thus leading to the development trend and trend of the leading industry.

These enterprises mainly focus on brand operation, product design, sales channel management, etc., and gradually reduce the products directly produced and processed, especially outsourcing the less profitable product processing links to the central and western regions.

The whole

As a result, Chinese enterprises have gone from imitation to local brands, and local manufacturing enterprises have gone beyond the stage of foundry and imitation, and are moving towards the stage of creating brands.

After Vietnam became Nike's largest foundry country, China's footwear industry calmly said that "made in China" has quietly reached a new level. This is also the inevitable result of China's rising costs and market competition.

"Made in Vietnam" will not replace "made in China".

For Vietnam's manufacturing, the best result is only a supplement to "made in China". Many overseas enterprises are also considering or have moved their research center to China.

Not long ago, the Italy Federation of industry and Commerce announced that it will set up an office in Chengdu at the end of this year. This is the second office established by the association in China. The international order can go directly to the origin of Chengdu women's shoes in the future.

The Italy shoemaking Association (ANCI) has successfully held a 7 year spring and summer international footwear industry trend conference in Beijing. The larger the scale of the exhibition is, it is considered to be the vane of the world footwear industry design.

Chinese enterprises have gradually increased their investment abroad, and leather companies are already testing water in South Africa and South America.

Friendship tanning is a new leather processing plant built by Chinese investors in Ethiopia. It has a daily steeping capacity of 15000 pieces of raw hide, and its production capacity ranks second in Ethiopia, second only to the Sino African leather products factory.

In March this year, Consul General of Ethiopia, Guangzhou, Mike? Ji TSA Dick visited Guangzhou Bao Lande luggage and leather products Co., Ltd., Teresa Dick said that he would recommend the production experience of Paul lander to Ethiopia's domestic excellent leather production enterprises, and encouraged Paul lander to develop new business, hoping to cooperate with local leather enterprises and close bilateral trade relations.

In terms of brand, Chinese brand operators began to intervene in the foreign sales network.

Following last year's acquisition of brand name of Italy's first brand in Shanghai,

This time in Dalian, "holding hands" this high-end positioning, the main brand of 3000-5000 yuan products footwear industry, further internationalization.

At present, GB's marketing network is widely distributed in Europe, America, South Africa and Arabia. Especially in Russia, it has achieved great success. It has 5 spacious product display spaces in the whole country. For the cooperation with Chinese shoe companies to enter the Chinese market, Franco, chairman of GB, is looking forward to it.

China's professional market will go abroad and participate more in the terminal sales of foreign markets.

Las Vegas

WSA) become a gathering place for Chinese enterprises. Products from China are totally inferior to Nike and other international famous brands.

Nike and other famous enterprises gathered in the brand hall appeared to be somewhat deserted, and staff even stood outside the booth to attract visitors.

The small and medium enterprises are overcrowded, and about 80% of the more than 140 footwear enterprises in the museum are Chinese enterprises.

"You can hear Chinese in all directions, just like walking into the Chinese market.

The scene of buyers trying on leather shoes is everywhere, and many people sign contracts on the spot.

It's not just a cheap price to attract buyers.

A Korean buyer said, "the quality of Chinese leather shoes is very good, and it is also fashionable. There is no risk in signing contracts."