The Wealth Life Of Underwear Maniac Shi Lei

Shi Lei

"Crazy": the first million in life

In 1990, at the age of 16, Shi Lei, who had not graduated from junior high school because of his poor family background, was like most of the migrant workers. He came to Shenzhen from Chongqing alone and worked in a Hongkong paper company, starting from an ordinary salesperson.

From this time on, his crazy nature began to show, not small but not. This is his unswerving belief that he ran across the large and small industrial areas of Shenzhen, eating a lot of closed doors, but he never discouraged. Even if the client only had a piece of paper, he served wholeheartedly and moved the customers with sincerity.

Because of his intelligence and hard work, and his talent and way of doing business, he is a company's sales champion every month, and is well received by his boss.

After a year in Shenzhen, Shi Lei analyzed the paper market and decided to quit his job and enter the clothing paper market.

Clothing paper is a very small field in paper industry, but he realizes that the Chinese garment industry will flourish. At that time, he even did not understand the use of cheques. He spent thousands of dollars in cash collected from a year's work and went to Zhejiang in a long way to get paper. He did not sleep for several days and nights in a long-distance bus and worried that his money would be stolen by thieves.

In the initial stage, it is very hard and it is common to wind and sleep. It often becomes a hostel at night under the flyover in Shenzhen.

Relying on hard work, hard work, stubborn perseverance and strict demands on oneself, hard work pays off, and at the age of 24, he becomes a millionaire.

This year is the eighth year that Shi Lei has gone through the rivers and lakes. He has set a higher standard for himself, and must do first in the clothing paper market.

Over the next ten years, he has set up branches in Shenzhen, Dongguan, Shunde, Shanghai, Beijing, Fujian, Dalian and Qingdao, with the number of customers reaching two, and almost all large and medium-sized garment enterprises in China are his customers.

In 2003, he made his business abroad. Almost all the paper companies in Hongkong and Singapore were in China's customers.

In 2004, his Paper Co Shenzhen lianlianxing Industrial Co., Ltd.

The market share of paper industry is the first in China to become the world's first expert in clothing paper.

In 2009, the turnover was 289 million, compared with the sales of second only 48 million, he has been far ahead of the competition and has become the invisible champion of the industry.

Shi Lei received a phone call from Jiangxi. Miss Shi Lei, Miss purchasing of the underwear company in Jiangxi, said on the phone that the quality of the two rolls of paper purchased from other companies affected the delivery time of the order, and at the same time, it was complains to the boss by the company's cutting department. The boss ordered the purchasing lady to go away. "Shi Lei can immediately arrange for the driver to drive from the same night, starting from Jiangxi, sending the paper to Jiangxi at two o'clock in the morning, the weather is freezing in January, the return is 10 hours, and the volume of the two rolls of paper is only 700 yuan. The money losing business is still being done when Shi Lei becomes the first industry, and still insists on the principle of sincere service. One afternoon in January 2007

An ordinary person persists in a very obscure field. It takes 18 years to do it, and it takes eight years to earn the first million in life, and finally achieves the first in the industry world. Persistence is victory and Shi Lei creates miracles.

Or because his name is full of "stone", he always compares himself to stone, and teaches employees how to stay in the water under the circumstances without sinking? That is, with high speed! Shi Lei creates speed with entrepreneurial passion, perseveres in his career, and becomes a young legend in his paper industry.

No crazy, no Frenzy: underwear is crazy.

In 2003, Shi Lei first met business leader Ma Yun in Dongguan. Ma Yun looked at his business card and joked that he was a stone. But Shi Lei firmly replied that it was not a stone, but a diamond.

By the time of 2004, Shi Lei's Paper Co had been the first in the world of clothing paper, perhaps because it was invincible. Shi Lei felt alone and defeated, and felt that life had lost the goal of struggle. At that moment, his career and life changed because of a friend.

In 2005, Mr. Zhou Baoji, his close friend for many years, talked with him about the development of the underwear industry, and stimulated his two entrepreneurial passion.

In the same way as the first venture, he invested in the establishment of Dongguan Yifei Garments Co., Ltd. in May 2005, and entered the underwear production industry. The first step was to start from the export market, and the main target customers were to locate the high-end brand customers in Europe and America.

Shi Lei, who never understood underwear, dared to invest in unfamiliar fields, because of his "Craziness" and Zhou Baoji's speciality. By 2009, iffy had developed to 500 people's scale, with annual sales of 50 million. He passed the ISO international quality system certification and Europe and America's strict social responsibility certification, and became the designated ODM manufacturer of major Underwear Companies in Europe and America.

It took less than two years to make a profit of one million over the first eight years.

Unimaginable things became more "Crazy". In 2008, in order to create their own brands and expand the domestic market, Shi Lei turned two of his own companies to professional managers. He disguised himself and applied for a job in a brand underwear company, earning only a few thousand yuan for more than a year.

From the brand positioning, strategy formulation, marketing and team building, this move shocked people around him. Everyone thought he was crazy. He was a paper maker. He didn't do well in his business, and he worked so far away from the industry.

There are spectators and sneers, and others feel puzzled. But Shi Lei never doubts his choice. As long as things are recognized, he will stick to the end.

When reporters repeatedly asked Shi Lei's secret of success, he simply said that there was no secret to achieve great cause. He must dare to do things for ordinary people.

After four years of grinding, Shi Lei returned to Dongguan as a "returnees". In September 2009, he bought a 1400 square meter office in the CBD center of Dongguan, set up a brand marketing management company, Dongguan Kang's Clothing Co., Ltd., and launched two lingerie brands, "Yi Fen" and "Fei Yue", using two totally different channels. Among them, the focus was on e-commerce online shopping market. The consumer group was positioned in young women. In November 2009, the fund was officially stationed in Taobao's "http://efene.mall.taobao.com" in November 2009. In January 2010, it invested 3 million to build its own B2C mall www.efshop.com..

Another brand, "Philippines and Vietnam", focuses on the chain business market, positioning mature intellectual women, and making underwear for Chinese people as its mission. It will debut in the fifth Shenzhen international brand underwear exhibition.

After entering Taobao mall, Shi Lei met with Ma Yun again in Hangzhou. For Shi Lei's practice of doing electronic commerce and doing traditional market, Ma Yun also humorously said, "your diamond has been flying into the sky and full of land."

Ma Yun once said: "a successful entrepreneur is going to start a business all his life". If we take this third pioneering work as Shi Lei, it will increase thousands of times compared with the first venture.

What is the next crazy move? Everyone is looking forward to it.

Shi Lei has devoted himself to the construction of China's underwear industry with a completely new marketing model and business philosophy. The underwear industry will be in a great uproar. The reporter thought he was in pursuit of wealth. However, when he met Shi Lei, he found that this free and easy man was full of ideals. He said that underwear was his first and last choice of interbank operation, and it would contribute to the Chinese women's underwear for their own body structure, because he realized that Chinese women needed a sense of mission to make an underwear with their own body structure.

On September 2009 9, when Kang's company opened, the friends who came to congratulate him asked why he chose to do underwear brand when he was in the financial crisis. He said that the recession would not sympathize with the weak, the crisis called the hero, the crisis for the weak, the business opportunity for the strong, the pattern decided the outcome, and firmly believed that ten years later, Kang's companion would become a shining star in the underwear industry.

From then on, the media gave him a new title "underwear maniac".

The number of "Crazy" flow of characters, but also look at the present: the madness to the end!

When it comes to the future development, Shi Lei's goal for his two major businesses is to further integrate resources and make good use of the existing channel advantages and team strength for the paper industry.

To expand the scope of products, expand the scope of business, and carry out a deep alliance with a world-class paper mill, strengthen the strength and complement each other, continue to make the paper industry bigger and stronger, and strive to achieve annual sales of 2 billion in 10.

For underwear, in line with the unique underwear and unique business ideas and ultra conventional strategies and tactics, we strive to build a multi-lingered, all directional three-dimensional underwear country covering girls' underwear, high-end and functional underwear in 10 years, achieving an annual sales volume of 3 billion and two projects with an annual sales volume of 5 billion.

Obviously, the entrepreneur who came from this farmer has been reborn to achieve returnees in strategic planning.

According to Shi Lei, who has been following years of vice president Huang's article, stone always has wealth, some of the company's companies have resigned to open their own companies and become competitors, and when their company needs help, Shi Zong is still generous in giving funds and other support to help them through difficulties. This is rare.

According to a manager of Kang's company, Shi Lei never gave up his own progress. He spent millions on various kinds of studies, and striving to improve his strategic thinking, business creativity and team management ability, so as to achieve a dream and realize his dream of working with his partners.

He always adhered to employee first, shareholder second, social first, enterprise second.

While achieving the value and return of employees and shareholders, it is most likely to repay society.

In his company, there are many millions of employees and even tens of millions of employees and partners have been following, because his integrity, vision and mentality have won the loyalty of his employees, and he has a team that can endure hardships and fight in particular.

This is the place where he feels proud and proud. It is also the killer of his invincible hand.

He often said that great thoughts, great patterns, great wisdom and great cause all start with giving, not asking for.

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"Consistent" style, in underwear and paper industry two circles, will stir up a strong wind and torrential rain.