How To Solve The Problem Of "Acclimatized Chinese Textile Industry"

Under the pressure of weak external demand, high cost and rising exchange rate, export oriented textile and garment enterprises are facing greater difficulties than during the financial crisis.

In this case, many enterprises have begun to turn their eyes to the domestic market, hoping to achieve a magnificent turn with the help of domestic sales; some experts say whether foreign trade can be smoothly pferred to domestic sales, internal and foreign trade can be docked on time, and the current real economy can be successfully pformed and upgraded.

A business owner, who is building an independent clothing brand, said that before doing foundry, he hardly considered the issue of brand promotion, but now it is quite different. The brand has become the most important thing for him to pay attention to.

This is not an example.

For many enterprises in the eastern coastal area who are engaged in garment OEM, "one design, one marketing, extending to the two sides of the" Smiling Curve "is the best way to pform the hot debate. But at the moment, this is more like a life-saving straw.

According to the statistics of China Federation of textile industry, in recent years, domestic sales of three major consumer goods such as clothing, home textiles and industry have been increasing year by year. Meanwhile, export textile and garment enterprises in Fujian, Guangdong, Zhejiang and Jiangsu are building and perfecting the terminal network and building a professional market to achieve the layout and penetration of the domestic market.

It is a general trend to base itself on domestic sales, but whether the export-oriented enterprises that have made foreign trade for a long time can rely on "walking on two legs" to truly stand on the domestic market? From the feedback of enterprises and the market, it is not easy to turn from outside to inside, especially the enterprises lacking brand management are encountering "acclimatization".

The reason for the lack of preparation in traditional foundry thinking is still the main reason.

Foreign trade companies that sell water in the domestic market say frankly that new products are needed for brand pformation, brand design, production and sales.

This is equivalent to a toddler, starting from scratch, for most companies accustomed to the simple mode of processing foreign trade orders.

Plus today's domestic

The market has become the focus of domestic and foreign brand competition. In the face of fierce competition, if enterprises do not have practical experience in marketing operation, it will be easier to adapt to the domestic market.

At the same time, the domestic sales mode is mostly based on stores and shopping malls, and there are many links and expenses in the sales process. Enterprises need to spend a lot of money to dredge channels, and stores generally do not want to introduce domestic unfamiliar export brands based on the cost of marketing input, which results in the difficulty of exporting products to domestic market.

How can we cope with these problems?

Still need to pay attention to brand, consolidate internal strength.

A few years ago, private brand building was only an expedient measure against the decline of exports. Now, sharp reduction in orders has become an opportunity for enterprises to pform and upgrade and create their own brands.

As we all know, from OEM to independent brand, enterprises will no longer be subject to price restrictions of other brands and have market pricing power.

In the long run, the pformation and upgrading of OEM enterprises and the creation of their own brands are also irresistible trends.

Facing fierce market competition, our country

Clothing enterprises should take the brand as the core competitiveness, enhance their overall image and strengthen brand management from the aspects of product quality and corporate reputation.

For a foreign trade oriented enterprise, in the early stage of brand building, it can first be located in the regional brand, and strive for a wider market share through long-term learning and accumulation.

We should actively adjust our business strategy and try to find opportunities and attack the market in many ways.

Some enterprises begin to expand their sales channels through e-commerce, and not only sell their products, but also update their business ideas.

Other companies are making elaborate articles in terms of service refinement, such as clothing ordering services, and turning their attention to the field of functional clothing, such as explosion-proof clothing and medical protective clothing.

At the same time, many export-oriented enterprises are actively participating in relevant exhibitions in China, and expand the influence of brands and products with the help of exhibition platform.

At the same time, in spite of the need to compete with international brands in the domestic market, enterprises should continue to adhere to the mature sales methods and strict standards in overseas operations when they are pferred to domestic market.

In the final analysis, quality is still the key to breaking the market and keeping a firm footing.

In short, there are still many practical problems in developing the domestic market.

Identify the brand positioning, lay a good domestic sales channel, adhere to product research and development. Only by doing enough homework and practicing internal skills can we achieve constant changes.