Micro Clothing Enterprises To Reduce Their Orders And Find A Way Out Under Great Pressure

< p > not just a href= "http:// www.91se91.com/news/index_p.asp" > Pinghu, < /a > the joint Alibaba group of the National Development Research Institute of Peking University. The network research of a href= "http:// www.91se91.com/news/index_p.asp" > Yangtze River Delta region < /a > 2247 small and micro enterprises also shows that the reduction of orders at the current stage has become the most important factor affecting the operation of the small and micro enterprises for the first time. In the past 6 months, the operation of nearly 70% small and micro enterprises in Yangtze River Delta has been affected by the decline in orders, and few enterprises are facing the situation of no rice.

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< p > < strong > order less, profit less than /strong > /p >

< p > Pinghu is a famous city of garment manufacturing in China. There are thousands of large and small garment manufacturers. Most of them are taking orders to produce, especially some foreign trade lists in the European and American markets. This year, the economic downturn in Europe and the United States is severe, causing these enterprises to suffer from the shrinking orders.

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< p > according to Ji Ping, the reduction of orders to 15%~20% is the general situation of the clothing industry in Pinghu this year. The main reason is that the order price is too low to cause the order quantity to decline.

"It is not because the price of the order is depressed by the customer, but it is not up to the growth rate of our cost."

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< p > "the cost of staff in the first two years is 2500 yuan / month, which is already very high," said Ping Ping. But this year it has risen to 3500~4000 yuan / month, although the order price has increased by 2 yuan per piece, but the cost has increased by 5~10 yuan, so some of her list dare not accept it, and now she has to turn to develop some domestic list.

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< p > analysis of the above reports shows that the "old customer orders reduction and industry competition intensification" are two other reasons for the reduction of orders.

On the one hand, since the beginning of 2008, the economic environment in Europe and the United States has deteriorated, which has led to the worsening situation of many foreign trade sectors in China. In the past, many small and micro enterprises relying on foreign trade orders began to turn to domestic sales, which objectively made many small and micro enterprises feel that the overall industry competition intensified.

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< p > on the other hand, small and micro enterprises have narrow operating channels and insufficient market capacity. Therefore, it is very important for enterprises to maintain their old customers, and when the market environment is not good and the old customers' orders are reduced, the operation of small and micro enterprises will be greatly affected.

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Less than P, the small and micro enterprises in the Yangtze River Delta failed to get rid of the fate of corporate profits.

Statistics show that small and micro enterprises in different industries have seen a large net profit decline, a total of 54.74% enterprises in the past 6 months net profit fell compared to 2011, only 15.22% of small and micro enterprises profits rose.

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Zheng Chenai, chairman of the Wenzhou clothing trade association, deeply felt this influence. His clothing and apparel industry was particularly developed in the Yangtze River Delta, involving a large number of small and micro enterprises, and many related foreign trade businesses, which were seriously affected by the external economic environment. P

The above survey shows that the proportion of net profit falling in garment industry in the Yangtze River Delta is more than 61.24%.

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< p > < strong > "shrink" heating < /strong > /p >

< p > Zhang Yan (a pseudonym) works in a garment company with a scale of about 1000 people in Zhejiang. Before that, she envied her little sister's work in another "larger scale and better efficiency" clothing company. However, during the first two years of the hot season, the boss turned the money to the PV industry, and did not expect the PV industry to decline at a draught, and the boss's funds were also among them.

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< p > no matter the decline of traditional industrial profits or the failure of investment in production and pformation, the lack of sufficient income to supplement the capital needs of enterprises, small and micro enterprises' perception of "lack of money" is increasingly obvious.

Out of caution or pessimism for the future, the small and micro enterprises that dare to refinance and invest in production have sharply reduced. In the Yangtze River Delta, a large number of small and micro enterprises are reluctant to do so, and more and more small and micro enterprises choose a more pragmatic way to shrink.

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< p > "contraction is sometimes inevitable." Zhang Yan said that the workers in these two years were very hard to find. 3 years ago, some 300~500 people's small businesses may now be around 100 people. The small factories that originally 100~200 people may be closed now.

Although Zhang Yan's own factory has an average monthly salary of around 3500 yuan, the recruitment of small businesses is better, but there are still difficulties.

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< p > this phenomenon is very common in the Yangtze River Delta region. The above research shows that the average operating rate of small and micro enterprises in the Yangtze River Delta in the past 6 months is 68.16%.

And other regional small and micro enterprises operating rate changes due to the larger differences in the industry, in the Yangtze River Delta, no matter what kind of industry, small and micro enterprises operating rate has declined, covering enterprises than the list is more than 40%.

This also shows that the recession of the economic environment is spreading to small and micro enterprises, and active or passive contraction of production and reduction has become a common phenomenon in small and micro enterprises.

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< p > and the other is that small and micro enterprises show a very cautious attitude towards financing.

The above report shows that only 33.78% of the small and micro enterprises in the Yangtze River Delta currently have financing needs, which is much lower than that of the 61.65% in the Bohai rim and 72.92% in the central and western regions.

Compared with previous research on small and micro enterprises in Zhejiang, 63% of small businesses have real financing needs. Over the past year, the financing intention of small and micro enterprises in Yangtze River Delta has declined significantly.

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< p > a lot of small and micro entrepreneurs think, "this environment is not easy to borrow money, let alone throw money into the enterprise, it may not bring about a change, but also a large amount of debt and greater risk". We can see that the market environment has not been improved for a long time, and obviously inhibit the willingness of small and micro enterprises to expand production and continue to invest. Small and micro enterprises are unwilling or unwilling to continue to invest in financing costs.

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