Hongxing Erke Has Launched The "Football Strategy Development Plan".

May 24, 2008 - Beijing: Hongxing Erke group held the "2008 Hongxing Erke football strategy seminar" at Grand Hyatt Beijing Hotel. The seminar attracted the participation of senior officials, famous players and famous sports media in Asia.

At the meeting, the group announced that Hongxing Erke will create a comprehensive "football brand" brand of Chinese sports. In 2008, it was the beginning of Hongxing Erke's "football strategic development plan". Hongxing Erke moved toward the higher goal of becoming the first group of Chinese sports brand market.

Mr. Wu Rongzhao, executive vice president and executive director of Hongxing Erke group, introduced the strategic development plan of Hongxing Erke group in 2008 to guests and media.

He said that in 2008, Hongxing Erke 8th anniversary and Hongxing Erke's "football strategy officially launched year", taking 2008 as the watershed, Hongxing Erke group will gradually establish the competitive advantage of Hongxing Erke in the field of football industry through the participation of different football projects.

To achieve this goal, Hongxing Erke has begun to engage with football clubs in different countries to seek further development space and explore closer opportunities for cooperation between the enterprises themselves and international sporting events.

We should jointly find ways and means to link Hongxing Erke and the football industry and open up a new road of innovation.

Wu Rongzhao said: in 2008, Hongxing Erke took a positive look at the football industry and made it clear that Hongxing Erke should be the first brand in China to have a complete "football brand" in the field of international and domestic football.

Wu Rongzhao, who has locked in the top four European competitions to enter the international football market, said: the choice of Hongxing Erke's strategic direction is not a whim. Hongxing Erke is China's first sports brand to cooperate with the foreign Olympic Committee.

Because in 2006, Hongxing Erke reached a global strategic cooperation agreement with the North Korean Olympic Committee and became a sponsor of the Korean national football team. This move opened a new path for Hongxing Erke to enter the international football tournament.

Hongxing Erke has been constantly exploring the limits of its own business. The essence of sports is to challenge ourselves and achieve breakthroughs in places where others think it impossible. Hongxing Erke is China's first Chinese brand to enter the top European football tournament. It chooses all possible ways to achieve its goal. Hongxing Erke insists on its unremitting efforts.

The journey of a thousand miles begins with the belief that we will never give up. Hongxing Erke's tactics are to break through and expand rapidly. From 2008 onwards, we will extend our business to the Bundesliga, Serie A and the Premier League. The relevant cooperation intentions are in the process of negotiation. In the next few years, Hongxing Erke can be seen everywhere in Europe and the world's top competitive arena.

Strategic depth covers the international and domestic football industry Hongxing Erke's strategic depth, covering the international and domestic football industry.

Wu Rongzhao pointed out: strategically speaking, the layout of Hongxing Erke has a long-term plan. The concept of football brand is not only present in international competitions, but also in international competitions. In 2009, Hongxing Erke will be active in the competitions of all the top clubs in Europe.

Choosing to sponsor a European football club and holding an international football invitational tournament are part of the strategy of Hongxing Erke football.

In the June 2nd Asian Cup qualifier of the world cup, the Hongxing ERK advertising board will appear in Qatar, where the Chinese national team challenges Qatar.

The aim of Hongxing Erke is to make the Chinese national team feel at home. It is also an effort made by Hongxing Erke and 1 billion 300 million people together to cheer for the national football team.

Wu Rongzhao also revealed: at the end of August, after the Olympic Games, a heavyweight football player will come to China. He will become the first football spokesman of Hongxing Erke, representing Hongxing Erke in a series of activities in China and close contact with fans and friends.

It can be said that this star is definitely an international heavyweight star who has poured countless Chinese fans.

In the next two years, Hongxing Erke also envisaged sponsoring a national football team in the 2010 World Cup in South Africa, letting them wear the robes of Hongxing Erke to fight for the world cup in South Africa, inviting internationally renowned teams to China, and selecting young and promising Chinese players to take part in the training of European clubs to train potential young players for the country and cheer for Chinese football.