Latecomer Puma'S Fast Idea

"Sorry, what's wrong with me?"

Xie Peilun talked about the strategy of Puma China in the face of the camera.

The director of marketing department of Puma (China), who has just been in office for several months, seems to have entered the working state.

Since the acquisition of us Reebok and Nike by Adidas in 2005, UMBRO has highlighted the status of its third strength in the world sporting goods industry.

However, this force has not been able to show its long sleeve dance in China.

Chanson Setez has been carrying out reforms and compromises in all aspects since he was in charge of Puma for eight years.

In his timetable, in 2006, he began to improve efficiency and market responsiveness and internal management changes in decision-making.

Prior to 2004, F1 on the road side Puma allowed China to rapidly enhance its brand awareness in China.

"2008 is the most important year for Puma China.

Puma headquarters has raised the Chinese market to the top more than 80 markets in the world.

Earlier, Puma was dubbed by an industry insider: its market position in China does not match their international brand status.

"From the beginning of this year, we should really attach importance to the Chinese market and really attach importance to establishing contacts with consumers.

Headquarters will fully support resources and finance. "

This year, Puma China will go through the Olympic Games in Beijing, F1 in Shanghai and Volvo sailing in Qingdao. It has been a busy year in 2004 when it was known as Puma in the Chinese market after the F1 competition.

This is also the first public appearance of Puma in the Expo.

They built the booth into a city. In this building called "pumatown", the Ferrari racing car, the public watching stadium bar that fans are familiar with, the FIFA video game booth on a large screen, etc. are displayed.

In view of the 2008 Beijing Olympic Games, Puma now sponsored three national teams: Sweden, Jamaica and Morocco.

The track and field events in these three countries are expected to win gold medals.

Xie Peilun explains Puma's strategy in this way.

Xie Peilun is trying to figure out how to make Puma's original Olympic layout more effectively combined with the Chinese market.

"Let these athletes come to the streets of Beijing to participate in offline activities and directly interact with consumers during the Olympics."

Or "we actually have a very good idea, that is, we want to draw the Peking Opera mask on the athletes' faces of these countries, which should be painted in combination with the colors of three countries.

There are also our Puma cats, which are displayed on the Olympic stage with some elements of China.