Adidas Executives Bi Wenjun Becomes Torch Bearer

At 8 a.m. Beijing time on June 1st, the Olympic flame, symbolizing peace, friendship, brightness and hope, ignited in Yichang, the famous cultural hometown of China, and began a glorious day's pmission.

Adidas executives Bi Wenjun will also be the torch bearer of the YiChang Railway Station to participate in the Olympic torch relay in Yichang.

Before the pfer, the Olympic official net made an interview with Bi Wenjun senior executive: Hi, hi, the Olympic flame is about to be delivered in Yichang tomorrow. We can see that the bus is a torchbearer put in the car behind us. It is a kind of honor to be able to get on this car. What's the mood of being a torchbearer tomorrow?

Bi Wenjun: I feel very excited. I feel very honored to be able to represent the company in Olympic torch relay activities.

Olympic official website: you mentioned just now that it is passed on behalf of the company, because you are Adidas, we know that Adidas is the clothes worn by every torchbearer during the torch relay process, so what kind of feeling do you have to wear yourself and others to wear?

Bi Wenjun: first of all, I think the company's products are very good. In recent years, they have achieved great success in the Chinese market. Based on the success in the Chinese market, we also increased investment in the Chinese market. We became the official partner of the Beijing Olympic Games in 2008. So with the great event of sports, we feel that more people can get in touch with sports and meet the professional sports products of our company. I am very happy.

Olympic official website: I think you, as a senior executive of a company, often deal with sports. What is the Olympic spirit that you understand? What is the similarity between the Olympic spirit and the enterprise spirit of ADI itself?

Bi Wenjun: I think this question is very good. The Olympic spirit is higher, faster and stronger. Our company's own values are closely related to this. Adidas believes that it is impossible. Therefore, in Adidas's values, I encourage people to break through their limits and create more individuals, belonging to all aspects of the group, which is impossible, but in fact, it is also a higher, faster and stronger embodiment.

Olympic official website: you mentioned just now that it is impossible. As a torch bearer, we find that no matter what kind of people are torchbearers, they can be torchbearers, because participation is the most important thing.

Bi Wenjun: that's true. I think the Olympics itself is a movement of the masses. There can be more people to participate. It is an Olympic spirit in itself. I think the Chinese Beijing Olympic Games also fully embodies this activity. From the Olympic torch relay, it also has the largest number of participants and the longest mileage. I think the Olympic spirit can be embodied in all aspects of the Olympic Games.

Olympic official website: I think you, as a torchbearer, are also concerned about the torch relay, and you have to pass it by yourself. Is that feeling totally different?

Bi Wenjun: Yes.

I think this is very wonderful. Guangzhou is actually an early torch relay. It's very interesting that the office of Adidas Southern China district is at the end of the torch relay. It's in Tianhe District. Although I didn't get into the office at 9 in the morning when I was at work, I found that there were many consumers with national flags, national emblem and national clothes near the office. The crowd began to gather slowly in the vicinity. At that time, the crowd was already very high at two or three o'clock that afternoon. At three o'clock, four o'clock o'clock, the traffic jam had already started, and the road had been alerting. When I was looking at it, I thought this situation would appear in Yichang when I was running.

Olympic Games official website: it should be, because we now find that people's enthusiasm is very high, like our torch relay slogan, "ignite passion and convey dreams".

Just now, you mentioned that through the torch relay, ADI is very honored to be an Olympic partner. So what are the plans for the future integration and development of Olympic Games?

Bi Wenjun: in fact, in this process, our company also has many plans related to the Olympic Games. For example, in the early June, Beijing and Guangzhou will hold large scale public activities. In 2008, we will run together in this activity. We will be held on the same day in these two cities. Therefore, in the process of heading towards August 8th, Adidas will have more activities as our official partners, and will participate in the activities with our consumers, people who love sports and people who love the Olympics.

Olympic official website: we know that ADI is a multinational company. If you are a member of your own, you may have more exchanges with foreign countries and domestic ones. Do you know how some friends abroad are evaluating the Olympic torch relay in Beijing and the hosting of the Beijing Olympic Games?

Bi Wenjun: actually, my own friends have some foreign friends, and there are other colleagues in the company. They are all concerned about all aspects of China's hosting of the Olympic Games. From the design of the venues at that time, the construction progress of the venues, and now the torch is beginning to pass, including the Mount Everest station, many people use some mail, photos, or even send some photos to China. I find it particularly interesting. Actually, the hosting of the Chinese Olympic Games is the Olympic Games in the world.

Like Mr. CEOHerbertHainer, President of our Adidas global group, he also came to China frequently in the early days of the Olympic Games in China, and had close contacts with some of our local sports, as well as public and all aspects.

Olympic official website: just mentioned your friend, so your family knows you become a torchbearer, what's their reaction?

Bi Wenjun: of course, I am very happy, because from ordinary people, the Olympic Games are of course good. The torch relay is of course a noble thing, but it is very remote. But in this Beijing Olympic Games, the things that are sacred and distant are brought to my side, so my family and my friends are very happy for me.

In fact, I think Adidas gave me this opportunity, and the Beijing Olympic Games gave me this opportunity. I will definitely let it spread more widely. This torch will let many friends and family members, our company colleagues, and the customers we meet will be held in our hands.

Olympic official website: I want to ask another question, because I know that as a torchbearer, we are all very excited. Before my friend told you how I ran, what kind of action would it be?

Bi Wenjun: Yes, in fact, there are many agreed actions on the website. Many of my friends continue sending text messages to me today to say that they need to cheer up. I think everyone is concerned about it. Actually, they are involved in the torch relay in different ways.

Olympic official website: actually, as torch bearers, we are enjoying the process of torch relay. Most spectators are also concerned about this process, and it is also a kind of enjoyment and participation.

Bi Wenjun: Yes, it is also a kind of participation.

Olympic official website: ADI is an Olympic partner. In fact, Sohu is also a partner of the Olympic Games. As such a network platform is the first contact with the Olympic Games. Netizens also know more about the Olympic Games and the process of the torch relay through this way. What kind of things do you have to say to the majority of netizens?

Bi Wenjun: I think it is actually keeping pace with the times, because in fact, the news media was probably the most traditional media since then. Now the Internet has become a very powerful media. I think all these aspects are telling us that we should keep pace with the times, so we should go online more and go to the Sohu to learn more about the progress of Adidas. I think the netizens will be very happy and understand the news of every day and the current affairs of every day.

Olympic official website: we know that in the process of the torch relay, a new content has been added. It is about the situation that we all want to bless the earthquake stricken areas in Sichuan. At this time, as a torch bearer, do you feel that you are carrying a torch at this time?

Bi Wenjun: I think such a big event will make a nation more cohesive. Our patriotic spirit will become more specific. Every city, every province, every happiness, especially the people in pain, will love them. We will support them with all kinds of ways we can perform.

Olympic official website: what kind of expectations and wishes do you have for them?

Bi Wenjun: I believe that the people of Sichuan are very strong people. I hope they can remain strong and optimistic, so that the support given by the people around us can enable them to rebuild at an early date. I believe Sichuan will be more beautiful after the reconstruction of Wenchuan.

Olympic official website: what is the last question for our Olympic Games?

Bi Wenjun: I love my motherland very much. I am proud of Beijing Olympic Games. I wish the motherland prosperous and strong. I wish the Olympic Games a complete success.

Olympic official website: in August 8th, the Olympic flame will be lit in Beijing. One of the fires is your relay. I hope you will succeed tomorrow.

Bi Wenjun: Yes, I think I am very happy that I will see the opening ceremony on the opening day of August 8th, so I can have many opportunities to participate in it. In fact, I feel that as a native Chinese, as a multinational company, Adidas has given me many opportunities to participate in all aspects, so I still feel lucky.

Olympic official website: or finally, I hope you can accomplish this goal tomorrow.

Bi Wenjun: OK, no problem. No problem.

Olympic official website: come on!

Bi Wenjun: come on, China!