Kang Tai Takes Part In High-End Competitions To Seize The Commanding Heights Of Marketing.

According to statistics from relevant departments, there are more than 2000 sports brands registered in China. Although China's sports market has huge potential and huge capacity, it has already appeared the phenomenon of brand crowding. The brand competition at different levels is becoming more and more intense. The Chinese sports market is like a red sea with fierce competition. Especially under the influence of the background of the 2008 shuffle year and the restructured year, this competition is becoming more and more intense. Many brands are struggling to break through in this "Red Sea".

At the same time, because the brand is numerous and mixed, the imitation and follow up phenomenon is especially serious in the field of communication. The brand communication in the sports field is just like the vegetable market, which is mixed, noisy and disorderly. Many brands' voices are often drowned in such an environment, and eventually the brand is going to disappear.

Therefore, every sports brand is faced with how to break through, and how to realize the brand in the messy communication environment.

At present, many powerful brands are seeking high-end resources to carry out grafting on the Internet, so as to realize the uniqueness, exclusiveness and superiority of brand communication.

For example, Hongxing Erke grafting tennis resources, through the tennis to promote the dissemination of brand cutting-edge; and, for example, PEAK joined the NBA tournament resources, has sponsored the Chinese team player Yao Ming's rockets home and Yi Jianlian's bucks home, so as to achieve the internationalization of PEAK brand image; Anta is also involved in the NBA advanced resources, but Anta is more use of NBA player resources.

There are many examples like this. All kinds of efforts made by brands are in order to achieve communication with competitors and make themselves at the top of Pyramid.

Of course, Kang Tai is also one of the potential brands that are unwilling to be drowned.

At present, Kang Tao needs to find the cutting-edge communication resources to graft and enlarge the decibel of its brand, which is highlighted in the chaotic environment.

After rigorous demonstration and analysis, the national women volleyball match has become a high level sports resource with the high attention of the women volleyball team, the height of women's volleyball, the superiority of women's volleyball and the high pmission of women's volleyball competitions.

On the eve of the Beijing Olympic Games, the main task of the women volleyball team is to prepare for the training and to determine the final main lineup.

The 2008 Chinese women volleyball match is one of the most important competitions for the Chinese women's volleyball team preparing for the Olympic Games. The State Sports General Administration, the Chinese Volleyball Association, the Chinese women's volleyball team and the team members attach great importance to it. In order to ensure the quality and excellence of the match, the Chinese Volleyball Association has arranged a powerful Cuban women's volleyball team to compete in China.

Therefore, for Kang Tai, sponsoring this event is the best way to achieve brand and high-end competition resources grafting.

First of all, the direct association between Kang Tai brand and volleyball events can be achieved. Through long-term dissemination, consumers can see the brand of Kang Tai when they see volleyball. Secondly, the spirit of women's volleyball is linked with the spirit of Kang Tai, so as to enhance the reputation of the brand. Third, the differentiation and advantage division can be achieved in communication, and the popularity of the brand can be improved rapidly.

Now, the brand has stepped onto the road of building a strong and professional brand. As long as proper communication is carried out properly, the brand will eventually come to the fore.