Haining China Leather City: Set Up A "Night Market" To Increase The Popularity Of People.

"After all these years of efforts, in the Yangtze River Delta, as long as we buy fur clothes to buy fur, many people will think of Haining. It should be said that such popularity is gathered by everyone -- wherever they call themselves Haining. Leatherwear The shop on the street, or the shop selling some signs of Haining fur, is a free advertisement for Haining's leather city to a certain extent. Chagarin, deputy general manager of Haining Leather City, said.

In recent days, every day the Yangtze River Delta around the city's self driving patronage - with the sudden drop in temperature, Haining China Leather City popularity is hot.

　　 Market: setting up "night market" for increasing popularity

For Charles Jia Lin, one of the most asked questions this year is the impact of the electricity supplier. "Online shops have the audience of online stores, and there are stores in the physical shops for high-end customers. clothing In particular, the buyers of leather and fur are, after all, few. From the statistical data of China Leather City in Haining, the overall sales season is indeed more popular than last year. According to the introduction, by the end of last month, the passenger volume of leather city reached 4 million 300 thousand, an increase of nearly 10% compared with last year. The annual passenger volume is expected to exceed 5 million 600 thousand, and turnover is expected to exceed 10 billion yuan this year.

Of course, the accumulation of such popularity, leather city has done a lot of work, in the management's own words, is to continue to "add" to the market. For example, opening up "night market", such as increasing fashion.

"In the impression of many people, Haining China Leather City It will be closed until 5 p.m. and 6 p.m. But in Haining this year, during the day, we can't go for a stroll, and we can go for a stroll in the evening. Leather city has built the brand fashion center into a night market until 8:30 in the evening. Compared with the first and two stores, the storefront of the brand style center is the image store of the leather enterprise with large area and complete variety. In order to retain guests, the leather city management has planned many restaurants, entertainment and lodging places in the fashion center. The head of a fashion company in the center of brand fashion said that the daily volume and volume of daily traffic in the store doubled more than before.

In addition, since September of this year, a new high-end brand flagship Plaza has been set up in Haining China Leather City to introduce fashion brands. In a brand store called Louisa beauty, several middle-aged women with accent in Shanghai were asked to ask for details. They knew that the brand hardly ever had a discount in Shanghai. Only by virtue of the VIP card did they enjoy 12% off concession, and here it was 30 percent off. Because the price of a coat is around five thousand yuan, the price difference makes those Shanghai aunts enthusiastic.

　 Design: "made in Europe", affixed with Chinese brand.

The "Kai Yang" counters on the third floor of the flagship store in China Leather City, Haining, are popular with customers. The leather garments with the "Kai Yang" label are from Europe.

In the traditional division of labor in the international industrial chain, it has always been the design of European businessmen and the OEM of Chinese enterprises. Now this traditional mode has been reversed in Haining. Take Kay Yang's fur coats as an example, the process is provided by European manufacturers for design and sample clothing. Many of these manufacturers are processing plants for luxury brands, including those for Hermes, D&G and other luxury goods.

Kaiyang, Haining Clothes & Accessories Xu Jianyang, general manager of the limited company, said that this year, he invested about 1000000 yuan and ordered nearly 1000 leather garments to 4 leather clothing enterprises in Turkey and 3 Italy enterprises. Apart from the size ruling in the Orient, all the others hold European flavor. "In Haining, to the world top leather center such as Turkey and Italy, it is becoming a fashion to find the processing plant and paste the label of Shanghai Ning." In Xu Jianyang's view, through such cooperation, we can integrate the use of outstanding foreign design and products, and make the traditional garment industry with higher cost more serious.

In fact, taking the initiative to search for design inspiration in Europe and learn their excellent production processes also led to the upgrading of the whole leather city of Haining. In 2007, leather city signed a contract with Copenhagen, Denmark, and established the Haining fur College of Copenhagen. Designer Establish a normalized international exchange training mechanism. In September this year, during the nineteenth Haining China Leather Expo, the Sino foreign leather industry cooperation development forum and the second annual meeting of China Leather City Brand Alliance, representatives from leather industry associations from Spain, Turkey, Italy, Korea and other countries signed a cooperation agreement with Haining leather city. At present, Danish Copenhagen fur, North American Fur Association and American legend have established the perennial ties with Haining leather city of China. Professional personnel are sent annually to Haining designers for training guidance.

　　 Price: the discount is more economical.

According to past experience, bargaining in Haining is a technical activity. Now, because there are too many guests, many stores have made a discount sign. For example, in the local traditional brand "Snow Leopard" leather shop and so on, the guest chooses clothes to pay the bill, the discount is 70 percent off of the same color. According to this discount, a "real leather, quality guarantee" winter leather jacket price is around two thousand yuan, compared to the six thousand or seven thousand yuan price in the big shopping mall. Of course, even if each family has made a clear discount, the buyers and sellers still have a "soft beating" in the shops that buy fur. "Fur fabric has gone up by about 20% this year, but just now that customer's friend bought it last year, and she came here to make a deal with last year's flat or even lower price, so it's not easy to do business." A fur sales sigh. But the Jiangsu self driving passenger told the reporter privately that he did not have to bargain at his own price. "Before I came, I went to the mall to see the style and price, and then to go shopping again. The price cut is one of the pleasures, and it can be cheaper." She also concluded that the price of the final transaction can be combined with factors such as "season" and so on. The best price she buys is 75% off of the original price.