Shaoxing Textile Enterprises Expand Overseas Markets, Daxing Foreign Factories

The trend of RMB appreciation has not been reduced, and the cost advantages of domestic human resources have been gradually disappearing. The domestic textile industry, which is dominated by < a href= "http://www.91se91.com/news/index_cj.asp" and "labor intensive" /a ", is increasingly suffering from the erosion of the textile industry of Southeast Asian countries such as Vietnam." P "

As a processing base, Shaoxing's textile industry is also facing international challenges.

Facing the competition of foreign textile industry, Shaoxing textile enterprises, apart from practicing hard work, actively go out to expand the market and control the market opportunities is becoming increasingly urgent.

It is gratifying to note that in China's Textile City, a number of long-term foreign trade enterprises have extended their tentacles overseas, opening factories abroad and breaking out of their own new world.

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< p > < strong > Shaoxing County nine months, 23 enterprises go out < /strong > /p >

Less than p ago, Zhejiang's special fund for "going out" strategy was issued in 2011.

Shaoxing County haute import and export company, Jinzhi color textile company and so on 11 textile foreign trade enterprises altogether 14 projects have obtained 2 million 100 thousand yuan subsidy funds.

From this subsidized textile enterprise, Shaoxing county and China synthetic fiber company, Zhejiang golden cicada home textile and apparel company are still outstanding and harvesters in the "going out" enterprises, and have won support for many times.

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< p > it is worth mentioning that in this subsidized enterprise, Shaoxing textile enterprises entering the US high-end market and emerging market are particularly eye-catching.

Such as "haute import and export", "Jinzhi color textile" and other enterprises set up trading companies in the United States, and Shaoxing County Xie Ding trading company, Xiang Lu knitting apparel company and other entities in Togo and Tanzania, set up some emerging markets and entities trading companies.

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In the early years, the overseas market of foreign trade enterprises in the early years of P went smoothly. Meanwhile, the ranks of enterprises in Shaoxing county were still growing.

Unlike in the past, the investment scale of overseas enterprises in Shaoxing county is no longer confined to one window, but also to the manufacturing industry and even the business sector.

According to statistics, in the first 9 months, Shaoxing county approved 23 overseas investment enterprises, totaling 435, and completed a total investment of US $31 million 455 thousand.

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< p > recently, the overseas "Togo International Trade Center Co., Ltd." (hereinafter referred to as the center) declared by the "a href=" http://www.91se91.com/news/index_p.asp "Shaoxing County < /a > Jing Rui Garments Co., Ltd. was approved and approved by the provincial development and Reform Commission and issued by the provincial commerce department. It became the first Shaoxing foreign trade center legally approved by the PRC.

According to the introduction, the project is a modern business circulation platform integrating display, sales, warehousing and logistics.

The total investment is US $15 million, with a registered capital of US $9 million 500 thousand, covering an area of about 3 hectares, with a total construction area of 21000 square meters.

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< p > Shaoxing County Bureau of Commerce said that through the efforts made in recent years, many foreign trade enterprises in Shaoxing county have directly penetrated into the market demand countries, set up marketing networks such as trade centers and trading companies, actively implemented the "going global" strategy, focused on the layout of the international marketing network, and promoted the international competitiveness, thereby enhancing the stamina of foreign trade export.

She believes that the export of local maternal enterprises through overseas companies has effectively promoted the innovation of the county's foreign trade export.

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< p > < strong > business environment change forced enterprises to go out < /strong > /p >

< p > in fact, Shaoxing county's foreign trade enterprises go abroad bravely, and it is also a new measure to cope with market changes.

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"P" has always been a lot of business in China Textile City not directly from overseas markets, some through intermediaries trade, Shaoxing enterprises earn only a small processing fee.

Moreover, middlemen have been making trouble in the trade process, asking for a lot of money and even deceive and deceive many Shaoxing enterprises.

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< p > "originally the textile profit is not high, the middleman takes intermediary fee, the enterprise earns less."

Mr. Yang, head of a foreign trade enterprise in China Textile City, said that by setting up a window in overseas markets, it can not only talk directly to local merchants, but also influence the influence of their own brands overseas, so that the local market can accept its brand and expand its overseas market.

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Worse than P, textile and garment industries in other developing countries are developing rapidly, where textile quotes are lower and orders are shifting to these developing countries.

If Vietnam's currency (Vietnam shield) has been devalued considerably since last year, Vietnam's exports of textiles have become cheaper. This has attracted some international buyers to pfer more middle and low class clothing orders to Vietnam.

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Except for the Vietnamese shield, India rupee, Brazil Real and Russia ruble, and the currencies such as the won, the Indonesian shields, the Thai baht and Malaysia ringgit also suffered a significant depreciation of the US dollar, which weakened the price advantage of China's textile and clothing in the international market, and further inhibited the export of China's textile and clothing.

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Under such a background, Shaoxing textile industry is facing severe challenges, and many enterprises are faced with the phenomenon of loss of orders. < p >

The business of a textile company in Shaoxing is mainly export, and most of the orders come from Europe.

At the beginning of this year, a German customer pferred all the orders to a textile enterprise in Vietnam, which reduced the volume of exports by 30% and suffered a lot of damage.

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< p > "although our business is not large, we are actively investigating and preparing to set up factories in Ethiopia."

Shaoxing County Wancheng Textile Co., Ltd. told reporters that the rising cost of raw materials and labor costs has forced some Shaoxing spinning enterprises to attempt to build factories overseas. This will not only reduce production costs, but also avoid trade barriers and speed up the pformation and upgrading of enterprises.

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< p > it is also reasonable for textile enterprises to have such consideration.

Take Ethiopia as an example, where the labor cost is low, the minimum wage standard is less than 10 yuan / day, according to this wage standard, the current worker's salary is three hundred or four hundred yuan per month.

This means that if you add benefits to a worker in Shaoxing, you can get seven or eight people in Ethiopia.

This is tempting for investors in manufacturing.

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< p > < strong > Keqiao's "going out" enterprises have already tasted sweetness < /strong > /p >

< p > in fact, some textile enterprises in Shaoxing county have already tasted the sweetness of "going out".

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< p > Shaoxing County Mina Textile Co., Ltd. is a Keqiao company called "a href=" http://www.91se91.com/news/index_c.asp > textile trade < /a >.

Wei Changjun, chief executive, is busy recruiting and purchasing new printing and dyeing equipment recently.

He disclosed that the company has recruited 4 engineers to enter African companies, plans to extend the industrial chain, build a dyeing plant, and build a one-stop production line from spinning, weaving to dyeing and printing in Ethiopia.

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In 2006, Wei Changjun invested $4 million 700 thousand in Africa for the first time and started a lumber mill. In the first year, he recovered the investment cost of P.

This gives him greater confidence in investing in the textile industry that he is more familiar with.

Local businesses are also very popular with Chinese entrepreneurs. A development bank has offered to provide 100 million yuan in loans.

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< p > 2010, by chance, Wei Changjun learned that the biggest state-owned textile enterprise in Ethiopia, Africa, was on the verge of bankruptcy because of losses.

Wei Changjun found that the African state-owned textile enterprise has advanced equipment but poor management. If we buy it and change the management mode, we can have a good development prospect.

Therefore, when the company went public auction, Wei Changjun participated in the tender and successfully won the bid.

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< p > this not only saves time, but also saves money.

Wei Changjun invested a total of about 50000000 yuan, and the textile company with two production lines and more than 200 looms was able to be reborn.

According to Wei Changjun, as of the end of September, the output value of Ethiopia's textile mills exceeded 60 million US dollars.

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< p > the "He Zhong synthetic fiber" located in Xia Lu is an export-oriented enterprise developed rapidly in Shaoxing County in recent years. It is also one of the winners of this special fund.

After setting up Zhejiang and China (Korea) Trading Limited in Korea, the company set up Zhejiang and China (Japan) Trading Co., Ltd. in Japan last year, effectively opened up the Japanese market and expanded its share of non-woven fabrics in the high-end market in Japan.

In order to meet the needs of the Japanese market, in September, the company signed fifth extra thin Spunlaced fabric production lines.

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< p > Xu Shouming, general manager of Shaoxing county and China Synthetic Fiber Co., Ltd., told reporters that non-woven fabric is a small industry. At present, enterprises have gained popularity in the field of non-woven fabrics all over the world, and the list that enterprises receive directly from windows is not very large.

However, through the establishment of these two windows, we have made local businessmen understand the nonwoven industry of Xia Lu Town, and have increased the awareness of overseas customers and the non-woven fabric of China synthetic fiber, which has created the brand of the enterprise.

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< p > < strong > overseas investment < /strong > < /p >

< p > < strong > also need to do "homework" < /strong > /p >.

< p > however, overseas investment is not in China at all. It is not rational to invest rashly in a strange environment.

In response, people pointed out that enterprises should do enough preparation work before going out.

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< p > "Shaoxing has a higher degree of economic extroversion, and entrepreneurs know more about the outside world, so that they can seize business opportunities in time."

Shaoxing Business Bureau official said, "in the context of the economic downturn in Europe and the United States, the introduction of foreign capital will shrink in the long run, and go out and invest directly abroad, seize the market and resources, avoid trade barriers and shorten the supply chain, which is an inevitable trend."

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< p > according to the trend of international economic development, when a region's per capita GDP reaches US $1000, trade will enter a stage of rapid development. When it reaches US $2000, it will be a golden period to attract foreign investment. When this figure reaches US $3000, enterprises need to expand outwards on a large scale.

Obviously, many Shaoxing textile enterprises already have the conditions and timing of large-scale outward expansion.

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< p > "there are different markets, policies and cultural environment in different places. Enterprises should have a comprehensive understanding of the target countries before going out."

Xu Shouming, general manager of Shaoxing county and China Synthetic Fiber Co., Ltd. believes that enterprises should "go out" and do their best.

Overseas factories are not only simple capital investment, but also need overseas investment management experience, including knowledge of local culture, laws, auditing, FTA agreements, and overseas political risks.

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"P >" at the same time, we should choose "Habitat" according to the characteristics of the industry, such as the textile enterprises in Singapore to set up factories are not suitable, because the local population is small, the living standard is high, the demand for textile products is small, and the cost of running a factory is high. "It should be shifted to some developing countries such as Vietnam, Kampuchea, South Africa and so on."

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"P", "we want to go out, but we don't know how to go and how to go!" Huang, an entrepreneur, once said, "going out" is indeed a bright future for textile enterprises, but this is also a complex project involving many links, and it is also a new field.

Some businessmen are afraid to go out of the world by relying solely on their knowledge of the textile industry.

He believes that in addition to encouraging enterprises to help enterprises to "go out" in policy, Shaoxing county should also strengthen the cultivation and introduction of related service industries, and enhance the perceptual knowledge and operability of enterprises in the "going out" through the services of the third party.

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