Shoes City To Build Sports City In Jinjiang

At the twenty-second China International Sporting Goods Fair (hereinafter referred to as the sports Expo), there is a special exhibition hall - "China Sports City Jinjiang Pavilion".

Exhibiting in cities is the first time in the 15 year history of the Expo, and has become the focus of attention.

The exhibition hall is eye-catching at the current sports Expo. The exhibition hall of China Sports City Jinjiang is located in the Olympic theme exhibition area and is adjacent to the exhibition hall of the Beijing Olympic Organizing Committee.

The exhibition centers around the Chinese sports city and the national sports industry base, with the brand sports Jinjiang as the main line, showing the connotation of the sports city of Jinjiang in Fujian, and promoting the coastal sports and leisure industry belt and the provincial equipment manufacturing base.

Reporters noted that the "China Sports City Jinjiang exhibition hall" concise design and vibrant scenery attracted many spectators. The large screen on the corner of the exhibition hall continued to broadcast ads from Anta, XTEP, 361 degrees, and other sports brands in Jinjiang.

The Jinjiang sports brand has also become the star of the sports fair. Jay Chou's appearance has made del Hui the most popular local brand. Anta invited the Chinese men's Basketball League (CBA) star to invite the audience to be enthusiastic. XTEP has Willber Pan to help attract many spectators.

Jinjiang brand is popular in the Expo.

Li Jianhui, mayor of Jinjiang, Fujian, said that Jinjiang is an important sporting goods manufacturing base in the country. Sporting goods include sports shoes, sportswear, sports equipment and other categories. It has 37 famous brand products and Anta sports, Xun Xing zipper and China Sports International 3 sports listed companies. Sports industry employees account for about 1/4 of the city's employees.

The industrial base is strong for Jinjiang. December 18, 2007 is a momentous day.

On the same day, the State Sports General Administration issued a licence for the national sports industry base in Jinjiang. After winning the title of the 13 regional brands such as the world jacket capital and the Chinese shoe capital, another special honor of Jinjiang, the brand capital, attracted the attention of the world.

Wang Jun, deputy director of the State General Administration of sport, said that this is the third national sports industry base approved by the State Sports General Administration after Shenzhen and Chengdu.

Since then, Jinjiang has undertaken a new model to further explore the development of China's sports industry, promoting the formation of regional sports industry clusters and promoting the rapid development of sports industry.

Wang Jun said: "Jinjiang has a solid economic foundation, well-developed sporting goods industry, superior policy environment, outstanding cultural and geographical advantages, and good conditions for the development of sports industry.

After more than ten years of development, a sports industry gathering area with the characteristics of sports products manufacturing as the core, large scale gathering of brand enterprises and obvious characteristics has been initially formed.

Li Jianhui told reporters that Jinjiang people love sports and advocate sports. Jinjiang has a strong mass foundation to build sports cities.

At present, there are 36 sports associations in the city, and 11 gymnasiums and nearly a thousand basketball courts have been built. The per capita possession of the stadium is far beyond the national average level, and more than 1000 annual mass sports events are held.

According to the existing sports industry foundation in Jinjiang, Jinjiang's national sports industry base initially established the strategic layout of "two areas and one center" (1-2-1 plan).

Li Jianhui explained that the so-called "belt" is to plan and build a coastal sports and Leisure Industrial Zone with the international standard in the area of more than 20 square kilometers on both sides of the large coastal passage (South Shanxi Section), which integrates mass fitness, competition performance, sports practice, trade and exhibition, sports life oriented communities and tourist rest. The two place is to create the global sports equipment manufacturing base and national sports training base; and "one center" is to create a national sports competition center city.

According to the project planning, the coastal sports and leisure industrial belt is a concept of industrial park construction, consisting of four functional areas: a sports ecological theme park and a fashionable sports leisure area, a sports industry headquarters base and a business center area, a noble sports life oriented community and a coastal sports confluence area.

Jinjiang hopes that after the completion of the entire coastal sports and leisure industry belt, it will become a new landmark of Jinjiang City, so as to attract the headquarters of famous sports enterprises at home and abroad to settle in the park and make it the "second residence" of successful people at home and abroad. Jinjiang's advanced sports shoes manufacturing capability is the leading one in China, but from the concept of the whole sports industry, it seems to have a single structure, and the plan to build a global sports equipment manufacturing base is a grand goal no matter to improve the quality and integrity of Jinjiang sports industry.

To build "Sports City" as a national sports industry base approved by the State General Administration of sport, Jinjiang has made the city positioning and development goal of building China's first "Sports City".

It is understood that there is no sports city in China.

With the approaching of the 2008 Olympic Games in Beijing, China's sports industry is accelerating.

As a new sunrise industry in China, sports industry is gradually becoming a new growth point of China's economic development.

Li Jianhui said that in order to better publicize the image of Jinjiang's Sports City, Jinjiang has already commissioned a specialized agency to plan the "Sports City" brand promotion and promotion plan, and to build a sports city Jinjiang website in China. With the help of the sports fair, Shoe Expo and the National Sports General Administration Information Center, and other resource advantages, efforts have been made to create the brand of "Sports City".

At the same time, Jinjiang will also be designated as the National Fitness Day on May 20th every year. It will further attract people's popularity and improve the popularity of sports city by bidding for the China (Jinjiang) Badminton classic, the hundred strong county leading cadres basketball match, the fourteenth International Olympic Committee President Cup, the 100 City cycling competition and the sports industry strategy seminar.

"Sports industry is the focal point of Jinjiang's pformation of the mode of economic development, readjustment and optimization of industrial structure. It is the starting point for making excellent and strong pillar industries, forming brand and new industrial advantages, improving the urban functions and enhancing the charm of the city. It is also the implementation point of improving people's quality, improving the quality of life and quality of life, and building a harmonious Jinjiang.

In the blueprint of sports industry development in Jinjiang, the use of its sports manufacturing industry as a strong point to create a new mode of industrial development, the use of sports competition platform, to achieve the docking of enterprises and marketing resources, is a concrete measure to build a national sports industry base.

On this basis, it is the ultimate goal to achieve the linkage of resources and build China's first "Sports City".

Li Jianhui said.