Embroidered Oriental Silk Dress Show Opens In Hangzhou

< p > yesterday afternoon, "embroidered Oriental silk" a href= "http://www.91se91.com" > dress < /a > was held in Hangzhou on the theme of "silk line and splendid future".

Reporters learned from the meeting that the organizer Wan Shi Li group, in 2012, guided by the cultural and creative industries, accelerated the pace of innovation, realized the perfect integration of traditional industries and cultural and creative industries, and greatly improved the market competitiveness and brand influence of the industry.

In 2012, Wan Shi Li exported 50 million US dollars in foreign trade, and achieved the hand in hand with PRADA.

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< p > 2012, the downward pressure on a href= "http://www.91se91.com/news/index_cj.asp" > economic < /a > increased, and the silk industry, which was affected by the international trade situation, became more and more confused.

In order to revitalize Chinese silk, it has been leading the "a href=" http://www.91se91.com/news/index_c.asp "silk" /a "industry development" Wan Shi Li "to raise the banner of" culture ", starting from the brand, promoting the pformation and upgrading of the silk industry to the cultural and creative industries, and enhancing the cultural, innovative and competitive power of the products.

This series of measures has won greater market discourse power for all things and enhanced the technological content of Wan Shi Li products.

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< p > last year, Wan Shi Li national enterprise technology center carried out 21 kinds of science and technology projects, and got 1 invention patents, which invested more than 9000 yuan in R & D expenses, thus laying a solid foundation for the ocean going to the sea.

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< p > learning in competition and growing in cooperation.

In accelerating the pformation and upgrading process, Wan Shi Li Group continues to accelerate the docking and integration with international high-end brands.

According to the relevant person in charge of Wan Shi Li group, "not long ago, Wan Shi Li has established a cooperative relationship with the luxury brand PRADA of Italy. The main items of cooperation are fabric and clothing.

Up to now, we have sold 500 thousand meters of fabric. "

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< p > from the point of view of cooperation with PRADA, Wan Shi Li is breaking through the traditional brand promotion mode, and at the same time, focuses on creating the innovative power needed by high-end brands.

Tu Hongyan, chairman of the board of directors of Wan Shi Li group, has an idea that in the future, everything is going to open its own design room to France and other developed European countries, so as to achieve seamless connection between international brand Chinese silk and fashion industry.

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< p > with the breakthrough of the international market of Wan Shi Li, the breakthrough of its key markets has also become diversified.

It is reported that Wan Shi Li is currently communicating with Dior company, and the next step is to establish a strategic partnership with him.

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< p > after years of "climbing and rolling", Wan Shi Li already has a mature industrial management mode.

Under the severe competition situation in 2012, the sales and profits of Wan Shi Li silk main industry increased by more than 30%, and the four major plates of silk industry, such as cultural creativity, biotechnology and capital market, achieved a historic breakthrough.

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"P" in the scene of yesterday's activities also held a starring pioneer Shen Aiqin as the starring "Chinese silk king" first.

This book presents the rapid development of Wan Shi Li group over the past 37 years. It tells the Chinese silk dream of Shen Aiqin and Tu Hongyan's two generation silk inheritors.

At the same time, we will show that all things will continue to accelerate innovation and development and strive for progress.

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