Children'S Clothing Distribution · How To Improve The Store Atmosphere

At present, there are many clothing Dealers often frown and grimace. Why is that? Of course, the sales performance was not as good as expected, and even fell far short of expectations. In this way, clothing dealers can't be happy. Undoubtedly, there are many reasons why the sales performance of many clothing dealers is not ideal. For example, the weak sales atmosphere of clothing stores is one of the main reasons for the unsatisfactory sales performance. Obviously, clothing dealers who sell their products in the form of exclusive stores must have a good store image and sales atmosphere in order to achieve hot sales performance, so as to better attract the enthusiastic attention and happy purchase of the brand products from consumers. On the contrary, it is difficult to gain the enthusiastic attention of consumers, and the hot sales performance will become empty words.

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In fact, at present, a large number of clothing dealers fail to deal with the store image and sales atmosphere of the franchise stores, which leads to more unsatisfactory sales performance. Therefore, if clothing dealers want to achieve the hot sales performance throughout the year, they must make the store system high-quality, especially in store image, sales atmosphere, product display and other aspects. So, how can clothing dealers make the store system of clothing stores high-quality? To solve this problem, Shen Haizhong, the lecturer of the Special Training Camp for Low Cost Hot Sales of Dealers, suggested that clothing dealers can complete it from the following aspects. The details are as follows:

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　　 1、 Create a strong sales atmosphere 。 In the daily sales process, consumers can quickly integrate into the store atmosphere of clothing stores with excellent sales atmosphere and are willing to purchase their products. On the contrary, consumers will feel hot and dry, like there are countless needles stabbing themselves, and they often take a few glances and then leave quickly. Therefore, clothing dealers should properly handle the store image and sales atmosphere of the store, so that consumers feel that the store gives a beautiful and pleasant feeling. The store staff are warm and considerate, and the sales atmosphere of the whole store is very strong, so that all consumers present will soon have an impulse to buy their products.

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So, how can clothing dealers create a strong atmosphere for sales in specialty stores? Shen Haizhong's suggestion is to jointly create a strong and hot store sales atmosphere through the three aspects of the external and internal advertising decoration of the store, the display of the hot sales scene of products, and the enthusiastic service of the salesperson.

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　　 2、 Create dazzling exterior decoration 。 The overall image of the outside of the franchise store plays a vital role in attracting target consumers into the store to buy products. Therefore, when clothing dealers decorate the exterior of their stores, on the one hand, they should ensure that the decoration content is rich and eye-catching, on the other hand, they should also pay attention not to be disorderly and colorful, but to form a whole, bright and strong visual sense with the shop front, shop windows and other aspects. To this end, shoes When hat dealers decorate the exterior of their stores, they should consider the unified decoration style and use shocking color blocks to form a strong sense of vision.

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In general, clothing dealers can complete the visual decoration and communication of the periphery of the franchise store through advertising and decoration carriers such as banners at the door head, wall portraits, colorful flags in front of the door, step stickers, and promotional exhibition flags. Of course, clothing dealers can also combine their own decoration expertise, the actual situation of the store and local customs to design the decoration of the outside of the store, so as to create a good sales atmosphere of the store. In a word, clothing dealers should create an overall and strong visual sense of the store's exterior decoration, so as to effectively attract the enthusiastic attention of consumers to the store and the purchase of related products.

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　　 3、 Make enthusiastic interior decoration 。 In many cases, the depth of interpersonal communication depends on the atmosphere of the scene – if the atmosphere is good, everyone has a good chat, and strange friends can quickly become lifelong brothers or sisters; If the atmosphere is not good, it is impossible for everyone to talk deeply, let alone communicate with each other, or even leave after saying hello. Obviously, atmosphere is very important. Similarly, for franchised stores, whether the sales atmosphere in the store is good, rich or not, and whether the store is warm or not will affect the majority of consumers who enter the store. {page_break}

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There is no doubt that if the clothing store has a strong, happy and enthusiastic sales atmosphere, Shopping Street Consumers on will be happy to watch the product, try on the product, and have in-depth communication with shopping guides. In this way, the probability of clothing products will be greatly increased. On the contrary, if the sales atmosphere in the exclusive store appears cold and bleak, coupled with the lackadaisical sales staff and poor service, then the consumers entering the store will not have the heart to choose their products, and they often go out of the store after taking a second look.

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It can be seen that the sales atmosphere of clothing stores plays an important role in daily sales. In view of this alone, clothing dealers should create a happy and rich sales atmosphere in the exclusive store with high quality, so that the majority of consumers (please search "Shen Haizhong Sina Blog" for more marketing articles of Shen Haizhong) who enter the store are willing to stay in the store, watch products, try on products, and have in-depth communication with shopping guides, etc. In this way, the sales performance will become more and more ideal. So, how can we decorate the interior of the store and create a strong and hot sales atmosphere? Shen Haizhong, the hot sales supervisor of the dealer and the founder of the dealer website, suggested that: in general, clothing dealers should use window advertisements, in store flags, creative posters, publicity desk cards, promotional color cards and other publicity and decoration carriers, coupled with scientific and hot product display and theme marketing activities, to create a warm and strong sales atmosphere.

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　　 4、 The display of products is hot 。 Obviously, product display is not for display, but for the purpose of creating a better sales atmosphere and promoting rapid sales of products in a large area. Therefore, when clothing dealers display their products in the stores, they should first combine the characteristics of the products, second combine the contents of large-scale theme marketing activities, and third combine the decoration inside and outside the stores, so that they can display the products together, thus creating a hot sales atmosphere and sales scene, and laying a solid foundation for rapid sales of products.

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Obviously, in order to reach this standard, dealers should make use of the color and quantity of products to display large color blocks and large quantity of products, so as to form a strong visual impact, and finally successfully ignite the hot sales scene· Shoes and Hats ·We should support each other. Of course, the product display should be determined according to the actual situation of the product and the store. Therefore, clothing dealers should pay more attention to the product display in order to display the hot sales atmosphere and scene, and create a broad road for the store to achieve hot sales performance as soon as possible. Children can also be held if conditions permit Clothing exhibition 。

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　　 In addition to the above aspects 。 When creating the sales atmosphere of the clothing store, the clothing dealer should also pay attention to the clothing, politeness, spirit, service and other aspects of the sales staff, so as to jointly create a strong sales atmosphere and write a brilliant record for the clothing store to achieve the hot sales performance throughout the year. Obviously, only by doing a solid job in the above content and forming a high-quality sales store system, can clothing dealers attract more consumers into the store on the one hand, and enable consumers entering the franchise store to return with full loads instead of wandering around empty handed. This shows how important it is to do a good job in the sales store system. Undoubtedly, building a high-quality sales store system will be an indispensable part of the rapid realization of hot sales performance of clothing dealers. Facts have proved that only in this way can the majority of clothing dealers quickly change their worries into cheerful smiles every day!