Hidden Profits Behind Fur Prices In Changsha

< p > the cold winter will pass. < a href= "http://www.91se91.com/news/index_s.asp" > fur market < /a > the banner of the discount season has been lifted up.

At a discount of eighty percent off or even ninety percent off, ladies went to the fur market to prepare for "picking up the cheap."

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< p > behind the hot market, reporter survey found that low discount may be a "false proposition".

Reporters from Haining a href= "http://www.91se91.com/news/index_c.asp" > fur < /a > manufacturers know that a price tag of tens of thousands of fur, with a price of only 10000 yuan.

With the price of hundreds of fur, the tag price can be "arbitrary" according to the buyer's request.

At the same time, the marketing of fur in a href= "http://www.91se91.com/news/index_p.asp" > Changsha < /a > market is mostly used "migratory bird" model. In the absence of perfect supervision system, the follow-up service of expensive consumption is difficult to guarantee.

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< p > < strong > site fur prices "meet jump building" < /strong > < /p >

< p > "unexpectedly, I thought there must be nobody here today!" said Peng Li, a full time wife who came to buy fur in Haining fur city on the station road.

"Listen to your friends saying that the fur is doing activities here, so I'll come and see it."

Yesterday was not the weekend. In the fur city of Haining, located in the middle of the station road, dozens of fur shops were in store.

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< p > reporter picks up a goat skin Mink Collar, and the salesperson enthusiastically welcomes: "the price you take is one thousand and eight hundred, the original price is more than 10000, and now 85% off is a jump price."

Reporters found that Haining fur city stores are tacit understanding of "meet jumping building", hit 1-3 fold "jumping prices" businesses are not few.

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< p > "at the end of the year, it is a discount sale season. When the spring begins to change, it will bring in new products," the owner of a mink coat shop told reporters. "Sales promotion before year is very cost-effective, and the price of fur will increase next year, because the price of raw mink is going up."

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< p > corresponds to fur sales "tears and jumping buildings", which is the enthusiasm of consumers.

"Fur is beautiful and warm, and Haining's fur is famous. It should be good. It always wants to buy one. It's usually too expensive, but now 88% off can barely accept it."

Zhao Ningxia, a working-class member, chatted with reporters while trying on.

"Last week, my colleague from the office also bought one here."

The reporter understands that, like Zhao Ningxia's idea, low discount is the first factor to attract them.

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< p > < strong > > there is still a larger profit margin in the investigation of "jumping the building price" < /strong > /p >

< p > in Haining fur city, the reporters found that most of the price of fur products is not low. The price of all kinds of mink coats is between tens of thousands and tens of thousands of yuan. However, because of the general discount, a mink coat from Haining is classified according to the grade, and the actual selling price is not more than several thousand to tens of thousands of yuan.

In the fur city of Haining, there are almost no two fur coats with the same material and style. "Goods ratio three" is not very effective here.

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< p > "the price is very low, the price of clearance sale! I will lose money if I get lower."

Businesses promise.

But reporters at the producers' mouth heard different views.

"The whole mink coat, the price mark is done ahead of schedule, can not be changed, but the tag price is high, generally from tens of thousands to tens of thousands; cheap fur, there is no price tag now, how much do you want to paste, we will paste it for you."

When a reporter negotiated with Li Jun, a salesperson of the Haining city's beznyi fur line (the pseudonym), Li Jun enthusiastically introduced the way.

"The more expensive the thing is, the higher the profit is, and the profit is guaranteed because fur is expensive."

The reporter noticed that the price of a full mink coat priced at around 150 thousand is about 15000 yuan.

This means that this mink coat, even with a discount to 85% off of the freezing point, still has several thousand yuan profit margins.

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< p > the fur Expo is being held on the 6 floor of the new world department store on May 1 Plaza. There are many brands of fur, including many foreign brands such as France and Italy. Some brands come from Guangzhou and Hongkong, but the origin is displayed from Zhejiang Haining.

In addition, reporters on the wholesale platform Alibaba type "Haining fur", search thousands of fur manufacturers information, manufacturers vary in size.

What is even more interesting is that the producers of "Haining fur" even spread all over the country. In addition to Haining enterprises, even the enterprises with address shown in Hunan are producing "Haining fur clothing".

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< p > < strong > aftermarket "migratory bird pattern" has hidden danger < /strong > < /p >.

< p > expensive commodities usually mean quality after-sales service.

This does not seem to work in the fur industry.

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< p > "we only do one season. It came in November last year, and it will be sold at about fifteen of the first month."

A salesperson told reporters at the new world department store fur Expo.

"I won't have any quality problems, I will come here every year." although the boss patted his chest to assure reporters, the sale of a hammer in the migratory bird's pattern was still worrying.

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Li Junfeng, who has worked in the fur industry for many years, told reporters that because of the obvious high and low peaks of fur sales, it was one of the main patterns of fur sales to sell stores in winter and to leave in the spring. This mode is called the "migratory bird pattern" by the image. "P"

"Such sales mode can effectively save costs, but after-sales service is lack of protection."

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< p > Li Junfeng told reporters, "there are too many kinds of fur materials, and the phenomenon of" bad cats "is not rare. It is difficult for ordinary consumers to distinguish them.

For example, the mink is not the marten, but the best marten should be the female mink, and the fur is male.

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The contradiction between the P and the huge consumer market is the confusion of the fur market.

Li Junfeng told reporters, "fur expensive, high cost investment has increased the risk of enterprise operation.

For fur consumers, the protection of their interests needs to be strengthened.

There is still a long way to go for Chinese fur to be standardized and branded.

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