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    It's A Misunderstanding Or A Speculation.

    2008/6/13 0:00:00 10491

    Deichmann

    After several times of turmoil, Deichman shoes city is still everything. In June 8th, Dragon Boat Festival, the news of Beijing's Deichman shoe city, which had been suspended for a while, was still surging, and a row of vibrant summer sandals on shelves took the place of spring shoes, becoming the focus of the new season. Behind this seemingly prosperous scene is the puzzling puzzle: Deichman shoe city, which has been in business for less than a year, has experienced several big fluctuations. This leads to continuous attention from people inside and outside the industry. From August 18, 2007 Deichman Shoes City trial business, or more accurately, from April 18, 2007, Deichman shoe city preparatory office was established. In early May, the first recruitment advertisement of Deichman investment Company limited by guarantee in Beijing was released in the media. Up to now, over the past year, the three words of Deichman have been surrounded by numerous marketing fogs. It is not only regarded as a typical case of brand rise, but also often accused of taking a vulgar hype route. Despite all the praise and praise, it is undeniable that in 2007, Deichman shoes city quickly occupied one side of the business in the capital business community. "The average yield 50%" and "the price of each pair of brand shoes are on average 400 yuan" are all slogans used to be popular in Beijing. Its low price, accurate positioning of the mobile TV advertising campaign left a deep impression on the consumers in Beijing. After that, the marketing events triggered the public's continuing enthusiasm for Deichman shoe city, which further paved the way for Deichman to become the focus of the "rookie". Because of this, the slight actions of the shoe city of the Dai man man often trigger more intense effects than expected. In May 16th this year, the news of "Deichman shoe city suddenly suspended business on 15 days" was reported in the newspapers and was quickly reprinted by all websites. On the same day, the online newspaper reporter received a call from the consumer, asking whether Deichman's suspension would affect the after-sale service of consumers before buying shoes. Before that, the Internet newspaper had reported two times about the product price, product quality and product after-sale of Deichman shoe city. Deichman once again suspended business after the "go out" action, so that reporters found more questions. The news of the closure of the business caused a shareholder's divestment and arrears of wages. On the morning of May 16th, the reporter saw in the shoe city of Dai man, after a short day of "closed door", the shoe city had resumed normal business, so that consumers' concerns about the suspension of after-sales service were automatically lifted. For the reason why the shoe town had no business to stop for a day, the reporter interviewed several employees of the Dai Shi man shoe city. However, what puzzles is that the staff's opinions on this are inconsistent, and many people are evasive or even avoiding this question. According to an employee of Pepsi luggage counter, "we were closed yesterday because of internal inventory." Another salesperson who sells beauty bags said: "the closure is due to our internal decoration." Another employee said the closure was due to the transformation of the shoe line. Obviously, these statements are hard to justify. According to market practice, no matter whether the shoe city will be closed for a day for any reason, managers need to inform or explain to consumers in advance. But Deichman shoe city suddenly shut down the business without giving notice to anyone in advance, or even notifications to shoe city employees. Only after the incident was there was a note posted outside the shoe city. What happened on the day of shutdown? Why is it closed? A Gloria cabinet employee made a relatively close answer: "because we haven't paid wages for more than a month." And in recent days, employees have heard that there will be changes on the above. We are all afraid that they will not be able to pay wages at that time. Starting from the evening of the 14, we are looking for the above statement. Yesterday we went to the top to get wages. For the phrase "above changes," the employee explained in detail: "everyone is passing on the boss of Deichman shoe city to quit, and prepare to package Deichman shoe city to Kim Caie De's boss." The staff also told reporters that they used to collect their salaries last month on the 10 day of each month, but they did not receive the money until this month until May 14th. Plus the news that the shoe city will change at the top level in May 18th is spreading among the staff. Everyone is worried that when they change their boss, their wages will become the "dead account" which the old and new owners do not recognize. "The old boss has gone away, and the new boss has just taken over and does not recognize our labor. What shall we do then?" An employee worried. Because the employees who are in arrears of wages are not in a good mood, after the collective request for salary in May 15th, all the employees received the last month's wages which were owed, that is, the wages from March 26th to April 25th. A total of 20 days' wages from April 26th to May 15 will be released next month. However, some employees are still not comfortable with the shoe city's practice, demanding that the remaining 20 days' wages be sent together. Shoe city did not agree. Shoes city employees said that because the negotiations did not reach agreement, "some people do not want to do it again, they did not come today." According to the reporter's observation, there are a few counters on the day only by one person. According to common sense, such a business area should be held by at least three employees, and only one employee is staring at the counter. An employee of auspicious bird counters confirmed this statement. She said, "yesterday (May 15th), we were very united. When we were afraid that the boss would run away, we paid more than a month's wages, and everyone went to the trouble." When the reporter asked if any employee wanted to leave his job, he got a positive answer from the employee. She said, "we have reached the labor dispute arbitration department. Employees who are not satisfied with the shoe city are now in the labor bureau." Reporters also come to the shoe floor 8 floor after-sales service department as a consumer, several staff members are very enthusiastic. Reporters worried about Deichman's suspension would affect the previous purchase of shoes after sale service on the grounds, to the after-sale personnel asked Deichman's situation, the after-sales service personnel said: "yesterday's shutdown is just because of internal maintenance and some minor faults, will definitely affect the shoe after-sales maintenance and other matters." In the rumor of employee disputes, the company's shareholders' level will be changed. Before May 18th, the reporter repeatedly consulted the Department of planning, personnel and the Department of planning and administration of the international apparel market, and was informed that there was no change in the shareholding of the two companies. However, in the staff lounge of Deichman shoe city, the reporter saw the "Deichman employee book" posted on the wall clearly stated that "the joint venture between Deichman and Kim Kai lad" is a good news for all employees of Deichman company. It also said that Kim kailid's participation can solve Deichman's property disputes; kailaid will help open the escalator to the 7 floor store, lead more passengers into Deichman, and assure employees that "joint venture with Kim Kai lad will only be limited to the scope of fund management, and the structure and personnel of Deichman company will remain unchanged". In the shoe city of Dai man, all business remained as if rumors of capital injection and share transfer were just a source of panic. But in a follow-up interview, reporters learned that the working state of employees in the shoe town of Dai man has been broken, and all kinds of new and old contradictions emerge. Although most of the employees resumed their daily business after the collective strike in May 15th, some staff members remained distrust because of doubts about Deichman management, and all kinds of disputes kept moving in secret under the calm and usual appearance. In the two days of May 14th and 15th, more than 70 employees jointly asked Deichman shoe city to continue to liquidate 20 days' Arrears of wages, and the matter was reflected in the Xicheng District labor and Social Security Bureau. In May 16th, the second batch of joint staff went to Xicheng District Labor Bureau to reflect the situation. According to shoe city employees, 16 evening, the staff of Xicheng District Labor Bureau came to shoe city to solve the wage problem for the staff who reflected the situation. "Helping people calculate their wages until midnight," he added, "you won't leave today if you don't finish your work." A shoe city employee said that the number of employees in the first two batches reflects the relatively large number of people. The problem was quickly resolved and received all 50 days' wages and compensation. In May 17th, some employees were planning to go to the labor bureau. In the shoe city, reporters saw employees asking and registering their ID numbers. According to some old employees in shoe Town, fifteen or six young new staff members did not come back to work, and were planning to quit directly after receiving compensation. "People who walk think there is no way to believe the guarantee of shoe city." The old staff said, and they decided to go to work normally, also wanted to insist on 10 days later, see whether the shoe city will pay the next month's wages on time, and then decide the next way out. "After all, after so long, as long as shoe city arranges the staff as before, who has the boss has nothing to do with us." Compared with the old employees who want to maintain their existing working status, the distrust of the young employees who left their posts to the shoe city is only due to the fact that the 10 day's salary has not been heard until 14 days, and that the "Deichman boss is ready to quit". In this regard, some of the staff's private discussions convey more information, from cocoon stripping, or can gradually reveal the truth: "Deichman has not signed a contract with some people this year, if you want to ask for a contract, you may be dismissed." "Every month's wages will be deducted from social security money, but someone checked with his social security account and found that there was no money in it. The money that was deducted and the part that the company had to pay did not get the money. "Yes, the labor bureau only pays wages. If you want to recover the money from social security, you have to go to court." "I heard that the first two batches of people to reflect the situation got double pay." "Now there are people sitting at the labor bureau." "But now I can't get so much money in front of me. People are few and companies can solve them one by one. "Yes, maybe I will pass a note to you when I go to work, saying that you are not suitable for this job. A few days ago, the woman who had been transferred from the maintenance department was not a business card, but she was dismissed from work elsewhere. "Maybe we'll make another noise here, but it's just a free advertisement for shoe city. Shoe city is always hyped up like this. We've already skined it. " The gossip is true and false, and the confusion of shoe city employees is caused by various neglected management loopholes and more rumors caused by the fact. In May 15th, the company posted a notice in the employee's book, "the dhhman employee's book". The company promised to pay wages according to the company's regulations in the future. When there are wage differentials among individual employees, they can register for replacement. On the issue of employees' social security, the company will pay and pay for each employee faithfully according to the provisions of the labor law, and promise to implement the social security of all employees before the next payroll. Employees of shoe city said that the company would make a commitment as above. "It shows that some problems are actually happening." The company's commitment has been posted in the employee's lounge in black and white, but whether employees can trust their trust can still be seen in the future practical action of the shoe city rather than a comfort. Deichman: we hope to give us room for growth in response to the above statement circulated by the staff. Deichman's response is also very thought-provoking. In the process of calling the reporters many times, they were told that Deichman remained as usual. "As for the above things, we are all working people. We don't know the situation." And Deichman, general manager of shoes city, who is likely to know what happened, is "busy all the year round, unable to get in touch". Until May 18th, the director of the planning department answered some questions of the reporter. She said: "it is impossible for the company to employ 300 employees without signing a contract. The empty social security account is because the staff information is handled manually by the owner. It may have missed a few people, and the company will pay it up." it is impossible for the employee to get the compensation in front of the situation, and the company is guided by the law, so it is impossible to make any concessions without principles. "A lot of rumors are made by a small number of employees who are motivated by their own interests and are purposeful." When asked about the view of the "wind up" review, Ms. Leon did not give a positive answer. Instead, she told reporters repeatedly that Dai Shi man shoe city, as a shoe city with only one year's existence, could have today's economic benefits. Like other enterprises, Deichman is bound to have a process of growth and perfection. But always
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