Dealers Learn Sales Management From Manufacturers And Enhance Their Management Experience.

< p > with the increasing competition in the industry of < a href= > http://cailiao.sjfzxm.com/matertial/show/default.aspx > dress > /a >, the requirements of distributors in the manufacturers and terminal markets are constantly improving, so that dealers can enter the era of survival of the fittest and the law of the jungle. In such an environment, the sales management ability of dealers is particularly important, and manufacturers enter the market earlier than distributors, and have more experience in sales management. < /p >
< p > in the process of manufacturers' cooperation, dealers learning sales management experience from manufacturers has become the most direct, economic and feasible way to improve themselves. < /p >
< p > < strong > learning what < /strong > < /p >
< p > for dealers who just entered the garment industry, they should learn from four aspects. First, marketing knowledge, such as the development trend of the channel, marketing forecast, and practical marketing methods; two, personnel management knowledge, how to build a sales team, how to assess, how to manage, etc., three is the knowledge of cost control, such as the input ratio of operating cost, the optimization of the cost of goods management, the period of refund, the budget of publicity input, etc. The four is the budget and development knowledge of promotional activities. The reason for it is that sales promotion is decided by the importance of promotion in < a href= "http://www.91se91.com/" > apparel industry < /a > distribution. < /p >
< p > now pay more attention to terminals, and more and more manufacturers are making their own terminals. These manufacturers will work closely with distributors, and dealers may learn from them some experience in market operation, enterprise management and so on. The manufacturer's knowledge of a regional market is far less than that of local distributors, but the advantage of manufacturers is that they can sit on numerous regional markets, take effective measures to collect sales information from various markets, and analyze and summarize the sales management experience of the products in various markets, including the reasons for the success or failure of regional markets, the reproducible and extensibility of market development techniques. < /p >
< p > general manufacturers will organize some distributors to conduct centralized marketing knowledge training at a specific time. At the beginning of the agency, specialists were sent to train the dealers and their staff on the market, display, inventory management and marketing skills. For example, when selling products, it is difficult to meet customers, how to solve them, how to make the best display effect of their products, how to realize the inventory management and so on. In addition, at the beginning of the year, manufacturers will provide some distributors, manufacturers, guidance and management in their own time market development plan, media selection and extensive marketing, and ask dealers to cooperate with each other, so that manufacturers can invest and organically integrate with regional market operation to improve sales promotion and publicity effect. < /p >
< p > < strong > how to learn < /strong > < /p >
< p > first, it is possible to guarantee the sales guidance, training commitment and policy support provided by the manufacturer to < a > dealer < /a > through the legal contract. The explicit stipulate in the contract can urge the manufacturer to deliver the pledge to the dealer to support it, so as to ensure that the distributor has the opportunity to learn sales management experience from the manufacturer. < /p >
< p > secondly, dealers should ensure their own distribution rate, sales promotion and payment and so on to meet the manufacturer's requirements stipulated in the contract, so that they can see the market prospect and the long-term cooperation with distributors, so that they will face up to the distributors, fulfill the promise of teaching sales management experience, and offer some opportunities for learning and training to dealers and their enterprises. < /p >
< p > finally, handle the relationship with the business representatives stationed by the manufacturers, because they are the most direct imparting of manufacturers' sales management experience, which is most likely to combine the sales management experience of the manufacturers with the actual situation of the dealers. Besides, the business representatives do not fully represent the manufacturers, they should grasp the opportunity to communicate with the manufacturers' decision-making level, and consciously understand the spirit of the sales management of the manufacturers, and create the culture of their own enterprises. < /p >
< p > but dealers should not copy the sales management experience of the manufacturers. There are two reasons. First, the position of the manufacturer and the position of the distributor are different. The sales management experience of the manufacturer should be applied to the distributor and the actual situation of the distributor. Two, there is a certain gap between the experience of the sales management and the actual situation in the non regional market or the non current period. < /p >
< p > in addition, we should pay attention to the information provided by the manufacturer, do not listen to the whole letter and receive the identification. We should actively communicate with the business representatives of the manufacturers so that he can try out the sales management experience provided by the manufacturers on the basis of understanding the needs of the distributors. < /p >
< p > sales management experience of manufacturers is the summary and integration of terminal market information. For this reason, dealers have to have a very clear understanding of the local terminal market, pay attention to the performance and operation methods of other products in the same market, and understand the market conditions of each city, so as to help dealers identify the gold content of manufacturers' sales management experience and whether they can be duplicated in the local market. < /p >
< p > secondly, strengthen the network control power, because the manufacturers that support the dealers will go deep to the distributors of the distributors. When the distributors want to seize the opportunity of such a manufacturer to help themselves build the marketing team, communicate with manufacturers and distributors so that distributors can grow up in this process and strengthen their management of distributors. < /p >
< p > again, we should rely on the strength of the manufacturers in the promotion and marketing promotion of Guang Jiao, so that the product has a concept in the mind of consumers. Dealers should cooperate with the publicity of the manufacturers, and pay some manpower and material resources if necessary. But we should pay attention to learning the methods of publicity and cost control experience of the manufacturers. < /p >
< p > Fourth, dealers should be clear about their location. Dealers first aim at making profits, followed by sole agency and high market share. Dealers should change the habit of traditional products and transfer them to enterprises in the long run. < /p >
< p > finally, dealers should take the initiative to communicate with manufacturers, understand each other and achieve trust, and put forward rationalization proposals for the sales management experience and the way in which the manufacturer has the ability to provide distributors. < /p >