London Fashion Week, A Weird And Bold Art Act

second Fashion Week It is expected to attract more than 5000 visitors and sellers from 39 countries, with an estimated order volume of 100 million pounds.

On February 15-19, the London Fashion Week Autumn/Winter 2013 series was launched immediately after New York.

During the five-day fashion week, 56 brands showed their new season's works on the catwalk. Formality coexists with a sense of humor, and politeness and irrationality coexist, making London Fashion Week a "wonderful flower" of the four major fashion weeks, which is more dramatic than New York, which is close to Hollywood.

London Fashion Week has received unprecedented attention. According to the official website of London Fashion Week, this fashion week is expected to attract more than 5000 viewers and sellers from 39 countries, with an estimated order amount of 100 million pounds!

Bold and weird test ground

For example, at the New York Fashion Week held earlier, designer We give more colors to autumn and winter, while in London, designers are crazy about using colors and prints. KTZ's exaggerated printing elements and Paul Smith's color blocking and color matching make autumn and winter as beautiful as spring and summer.

The graduation announcement of the master students of Central Saint Martin College in London will undoubtedly clothing The experiment reached its climax. The students of this famous fashion school, which has trained many famous designers, are doing their best to perform, hoping to become the next master, which also makes their release full of unconstrained ideas. The long black loose straight dress is tied with white straps, just like a huge white dress shoes Belt, quite religious; Lace collage and tufted feathers are cut into the shape of a small blouse, matched with fishing net socks and black oxford shoes, and interpreted by male models, which has the effect of a male version of "Swan Lake".

New meaning of old London

In addition to many new and young designer In addition, London Fashion Week is also the "home" for many British designers. Burberry, Vivienne Weatwood, Paul Smith, etc. are all old brand representatives of British fashion, but they have a strong sense of "not being old at heart".

This season of "Punk Godmother" has brought the wardrobe of businesswomen. The best interpretation of this image is that the model who came out wearing the final suit also held a tablet. These designs have typical Westwood style. The dress is lazy and comfortable, and the casual pinched waist jacket and the stripes that designers like are displayed in a form that is easy to wear. Instead, the straightforward punk elements are gone. In this regard, the Queen Mother said that she was interpreting the essence of punk spirit, "I once looked down upon the punk people left behind. I thought that the punk style would stop because of the lack of thought. It was not enough to jump around and spit everywhere. However, earlier this year, when I talked with several young male models on the men's wear show, I found that they still had a punk mentality - not easy to believe. I think this is punk The clothes on display are very interesting, which is really meaningful. I'm glad to find that the new generation of young people still have punk thinking. Now I'm really proud. "

She ended up supporting WikiLeaks founder Assange with a T-shirt with her picture on it. "This is my punk view," Vivienne said.

Compared with the Western Empress Dowager's new expression of political views on fashion, Burberry focuses on clothing and consumer experience, taking a more practical route. In this autumn and winter fashion show, Burberry launched its own personalized customized service for the first time. Two weeks after the launch of the fashion show, customers can order runway coats and bags through Burberry. com, with unique engraved brands. Customized goods can be delivered to customers within nine weeks. In order to let consumers know more about the brand and the progress of customization, each link in the customization process can be tracked and viewed through video, so that consumers can experience professional design and process in person. The whole garment manufacturing process can be communicated through touch screen electronic equipment and craftsman video, including design sketches, stage display, process and personalized changes.

From this point of view, Burberry has undoubtedly gone Clothes & Accessories The leading position of brand e-commerce and electronic marketing is enough to become an example.

London is getting busier and busier

In fact, after New York Fashion Week became the leader last year, many models have more or less rejected London Fashion Week. They feel that London Fashion Week is "tired and unprofitable", and even have the intention to give up London and go straight to Milan. But this year, the bustling London Fashion Week seems to ease this mood.

According to statistics, London Fashion Week attracted record breaking American buyers. Tom Ford finally held a press conference this season instead of being a "secret". It also attracted top executives and numerous buyers of high-end 100 goods, including Bergdorf Goodman, Barney's, Neiman Marcus, Nordstrom and Saks 5th Avenue. The audience responded warmly. And many audiences attending the London Fashion Week also said, "This year's London Fashion Week is more than ever! It's very lively!"

Some people teased that the bustle of London and the bold and funny designers, as well as the endless emergence of strange people such as "plastic lady", were enough to attract more people to watch the bustle. However, Linda Fargo, Bergdorf Goodman's vice president of senior fashion, believes that "the overall level of British designers has improved significantly" is the main reason why they pay attention to London.

The latex narrow leg pants on Felder's show are the ultimate challenge to the concept of "tight fitting" Transparent latex pencil skirt And coat, latex series has won the attention of everyone. Vinyl clothing also appeared on many shows, indicating the experimental spirit of London Fashion Week designers to explore the future.