How To Control Exhibition Cost

< p > when the economic recession is spreading to the clothing industry, how to minimize the cost of exhibitors as far as possible is not to let a href= "http://www.91se91.com/business/" less than the "/a" effect shrink.

As the saying goes, "you can't have both fish and bear's paw". Reducing the exhibition budget is a dilemma. Many companies can't grasp what items should be retained and what can be reduced.

The first principle of reducing the exhibition budget is what you want to keep. This is not an easy task, because if the work is not good, the result of the final exhibition is likely to be twice the result of half the effort.

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< p > for different companies and exhibitions, deciding which part of the budget to cut is different, and there is no uniform standard.

When deciding what to keep and what should be cut, exhibitors often get into trouble. Some items must be kept unchanged, but what can be sacrificed? < /p >

< p > for example, for some companies, reception is indispensable during the exhibition, and it is necessary to establish and maintain customer relationship. Therefore, these can not be reduced.

Press conferences are unnecessary luxuries for some companies, but for other companies, keeping the media constantly concerned about new products and services of the company is an important part of the company's strategy.

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< p > no matter what industries and enterprises participate in the exhibition strategy, we can sum up the important rules of budget reduction from some mature budgetary rules.

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< p > 1, minimize the cost of gifts.

If you can't be sure that the other side is your target customer, or your potential target customers, you need to be careful when you distribute the gift.

"This person may not be our target customer". This idea will always appear in the minds of exhibitors in many fashion shows. According to the head of a clothing brand exhibition, in the past five years, the total cost of gifts has exceeded 5 digits, but the customer feedback received in this regard has not reached the desired effect.

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< p > even if you did not attend so many exhibitions, you could calculate the cost of gift saving: according to a recent survey, gifts are typical expenses for raising the budget, often accounting for 8-12% of the exhibition budget.

Effective control of the cost of exhibition gifts is undoubtedly the most immediate measure.

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< p > 2, reduce the cost of booth cleaning services.

In some small booths, cleaning is usually done by the staff on the booth.

In some large booths, especially for many large scale special booths, there may be special cleaners to clean up rubbish or waste.

However, experienced exhibitors will ask the cleaners to clean the booth just when it is just built, instead of cleaning it all day.

Because after the first day, the cleaning of the booth is often rare.

For some companies, the cost of cleaning can be reduced from a few hundred yuan to several thousand yuan a year, and such a cost reduction often does not reduce the level of booth activity.

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< p > 3, green plants and miniascapes that are not used for ornament can save hundreds to thousands of yuan.

Some companies can save over 10000 yuan a year, but the booths will not look dull.

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< p > no cost can be cut. Every experienced exhibition manager will have his own classic principles and decide what spending is necessary. Exhibitors can learn more from these experiences.

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< p > 1, to ensure the stability and continuity of work is the magic weapon for participating in the exhibition.

A senior clothing manager believes that exhibitors must ensure the relevance of exhibition work year after year.

If we do not pay attention to this rule, the work will be full of uncertainty.

After the exhibition, tracking customers will let you know what exhibitions are high returns, and what exhibitions you can not attend.

If exhibitors do not track customer information once, then next time it may take several years to recover this information and spend hundreds of thousands of dollars.

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"P > 2, high level sales team gathering is very necessary.

As exhibitors, they must spend time with customers, and can not reduce meeting opportunities between customers and management, key salesmen and market personnel.

Trade fairs are an effective way to communicate with customers.

If you want to send a senior management to the place where the client is located, the average journey will take thousands of dollars.

At the exhibition, a manager can meet 20-30 important customers, which can save 10 tens of thousands of dollars.

It is hard to estimate how much money a company can meet at a fair meeting with its customers.

Imagine how much money would be saved if 10 top executives met with 100 customers at the exhibition.

So, the trade show is a cheap opportunity to get in touch with customers.

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< p > 3, the key products display and promotion costs are indispensable.

The release and publicity expenses of key product information are indispensable. The exhibition site is an important place to release product information.

Of course, the news media can do this, but customers can not see real products with their own eyes, nor can they experience new products in person.

Not all exhibitions can make customers have an intuitive understanding of the company and the company's products. Experienced exhibitors spend a sum of money to hire trained professionals, who can display the star products in the most effective way and get the most feedback at the least time. This budget can not be saved.

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< p > 4, hospitality customers.

It is one of the main reasons for exhibitors to make your customers happy and satisfied at the exhibition, so hospitality is a must.

Exhibitors may need to hold some cocktail parties or activities to reinforce their contacts with customers.

Customers are the reasons for our participation and our reason for doing business.

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