Shoes Enterprises Rationally Participate In The Pre Stage Preparation For Shoes Exhibition And Make Five Points.

 
< p > participating in the exhibition is one of the most important ways of a href= "http://www.91se91.com/business/" > marketing < /a >. It is also the first choice for enterprises to open up new markets. At the same time and at the same place, the most important producers and purchasers in a certain industry can be gathered together. Such opportunities are not found on other occasions. By attending the exhibition, people can quickly and comprehensively understand the market situation. Many industrial and commercial enterprises are using the exhibition channel to test and sell new products and new brands to customers at home and abroad. At the same time, through contacts with buyers from all over the world, we can see who is the real customer, the development trend of the industry, and ultimately achieve the purpose of selling products and occupying the market. A recent survey conducted by the US trade and exhibition bureau shows that more than 2/3 of enterprises in manufacturing, communications and wholesale industries often participate in exhibitions. Although financial and insurance services can only display information and pictures, companies with more than 1/3 still regard the exhibition as the main marketing tool. To understand the characteristics, if we want to make full use of the exhibition, we must understand the characteristics of the exhibition. The exhibition is different from other marketing methods. It is the only marketing activity that makes full use of human body's senses. People's cognition of products through exhibitions is the most comprehensive and profound. At the same time, the exhibition is also a neutral place, which is not owned by any party. From a psychological point of view, this environment is easy to create a sense of independence, so as to negotiate in a positive and equal manner. This highly competitive and fully free atmosphere is what enterprises need most when they open up the market. At the same time, the exhibition is a very complex system engineering with many constraints. From the formulation of plans, market research, booth selection, exhibition collection, customs declaration, transportation, customer invitation, exhibition layout, advertising, organization of transactions, and Exhibition return, an interactive and restrictive organic whole is formed. Any mistakes in any link will directly affect the effect of exhibition activities. If we do not know enough about these characteristics of the exhibition, even if the exhibitors spend a lot of manpower and material resources, they may not be able to achieve the desired results. Clear goals, speaking of exhibitors' goals, often hear several typical mistakes: "the boss lets them come!" "because we attend the exhibition every year." "Because our competitors are here too. This is the largest exhibition in the industry. "In fact, these are not the targets of exhibitors, most of which are the reasons for exhibition, and none of them is the root cause. Enterprises usually have the following objectives: establishing and maintaining company image; developing market and finding new customers; introducing new products or services; identifying agents, wholesalers or joint venture partners; sales effectiveness; researching local markets, developing new products and so on. According to the marketing theory, the Exhibition Association of Germany will classify the exhibition objectives into five categories: basic objectives, product goals, price objectives, publicity objectives and sales targets. The enterprise may have several purposes at the same time, but before entering the exhibition, it is necessary to identify the main objectives so as to formulate specific plans accordingly and distinguish the key points of work. Generally speaking, when choosing an exhibition, enterprises should consider the following factors in combination with the purpose of exhibition: < /p >
< p > 1. exhibition nature. Each exhibition has different properties. From the purpose of exhibition, it can be divided into image exhibition and commercial exhibition; from the industry setting, it can be divided into industry exhibition and comprehensive exhibition; according to the audience composition, it can be divided into public exhibition and professional exhibition; according to the trade mode, it can be divided into retail exhibition and order exhibition; with exhibitors divided, there are comprehensive exhibition, trade exhibition and consumption exhibition. All these are different. In developed countries, the exhibition boundaries of different properties are distinct. However, in developing countries, due to the constraints of the economic environment and the level of exhibition industry, it is often difficult to have an accurate division. Exhibitors should choose carefully according to their own needs. < /p >
< p > 2. popularity. With the development of modern exhibition industry, every industry's exhibition has formed its own "leading elder", which is a must for buyers, such as Chicago tools exhibition, Milan fashion show, Hannover Industrial Expo, Guangzhou national export commodities fair and so on. Generally speaking, the higher the visibility of an exhibition, the more exhibitors and buyers will attract, the greater the possibility of transaction. If a new exhibition is to be attended, it depends on who the sponsor is and how appealing it is in the industry. Famous exhibitions tend to charge more, so as to save money, they can share the booths with people. Even so, the effect will be better than those attending the unknown exhibitions. < /p >
< p > 3. exhibition contents. One of the major characteristics of modern exhibition industry is that it is becoming more specialized. The exhibition with the same theme can be subdivided into many minor professional exhibitions. For example, it is also an exhibition about beer. Its specific contents may be malt and hops. It may be a brewing process, it may be a production facility, maybe a material technology, or a brand war. The exhibitors must first understand clearly so as not to "go astray". < /p >
< p > 4.. Any product has its own life cycle, that is, five stages: newborn, development, maturity, saturation and decline. There is a certain regularity between the efficiency of exhibition and the product cycle. For ordinary products, the exhibition will be twice as effective at the freshmen and the development stage; in the mature and saturated stage, the effect of exhibition may be half done; at the stage of recession, the exhibition will often be wasted. < /p >
< p > 5. place. The final purpose of the exhibition is to promote products to the region. Therefore, it is necessary to study whether the host of the exhibition and the surrounding areas are their own target market, whether there is potential buying power, and if necessary, do some market research first. There used to be a manufacturer of slippers who assumed that Africa would be hot and Africans would buy their products. When we got there, we found that the weather in Africa was hot, but people in some areas did not wear shoes at all. Once you have decided to attend an exhibition, you must immediately prepare for it. < /p >
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