The Key To A Good Brand Presentation Is The Details.

< p > ninety-first < a href= "http://www.91se91.com/news/index_z.asp" > China needle and cotton trade fair < /a >, with the enthusiastic participation of many businessmen, it finally came to a successful conclusion.

Throughout the large and small exhibitors, not only the exhibitors are rich and colorful, but also various forms of exhibition.

Whether we participate in the exhibition can satisfy all the enterprises, as visitors, we can feel such a lively atmosphere in a crowded crowd. It is really exciting.

What the exhibition wants is the lively scene. What the exhibitors want is this vigorous popularity. Only the exuberant popularity can give them the feeling of "value".

As a matter of fact, how many exhibitors are there? When you spend a lot of money to buy good booths and make luxurious decorations, you can't escape the embarrassment of being embarrassed.

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< p > I believe that large-scale exhibition activities such as acupuncture will not only have its advantages, but also its disadvantages.

The advantage is that its influence and appeal are so great that other exhibitions can not match them.

This is a good opportunity for small businesses in the industry. For large enterprises or medium-sized enterprises with considerable strength, it's hard to play a special attraction role like this. Unless your exhibitors are really innovative enough, they can really catch the eyes of visitors. Otherwise, visitors will come into your showroom, which is only a "look at it", and will not leave them with a deep impression. Let alone how many "spectators" will actively ask you to ask this question, it will not reach the real purpose of exhibiting.

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< p > our participation is to enhance brand awareness and achieve the real purpose of investment cooperation.

So, how can we do the brand display activities in order to achieve this ultimate goal? I believe that no matter how large the scale of the exhibition is, it will bring you the desired results if you pay more attention to the details.

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< p > at the moment, the 38 quarter is drawing near. There will be a large number of festivals such as labor day, mother's day and so on. These festivals are great opportunities for brand display and product promotion.

In the process of operation, what details should be paid attention to? The author will put forward the following points according to personal understanding and opinions on brand presentation, and discuss and discuss with you.

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< p > details 1. According to brand selection, the exhibition site is < /p >.

< p > under normal circumstances, when we choose the brand display place, the first thing we think of is basically at the entrance or nearby of a certain large shopping mall, because we always think that lots of customers will easily increase the popularity of the event.

And is the fact really what we expected? It is often not satisfactory. Yes, it is true that the location of the selected place is correct.

But apart from the consideration of passenger flow, we should also consider whether the people in the lot are in line with the brand positioning.

It is not suitable to find a bustling area where people come and go.

For example, your brand product positioning is 20~30 year old fashion young people, suggest that the location of activities can be selected at the front of the high-end shopping malls, preferably near the subway station.

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< p > details two, the decoration design of the exhibition hall should pursue freshness (< /p >).

The decoration and layout of the exhibition hall, on the one hand, should be consistent with the brand image and give people a sense of harmony and unity. On the other hand, we must break through the traditional thinking. We should not get rid of the brand image spokesmen or products at the beginning of the design. Just like a home textile enterprise, we should use the "pets" and the exaggerated visual design in the p to attract the attention of the visitors.

Usually the most attractive parts are in subtle details.

It is always hard to arouse the interest of visitors and even make people suffer from visual fatigue.

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< p > > therefore, the author suggests that in the design of the exhibition hall, the relevant personnel should think more about how to use the details to reflect the special features of the brand, boldly exert their imagination, and apply the creativity to specific points.

Even if we really can't get away from the brand image spokesperson, we need more efforts in the design of the spokesperson's pictures, for example, the image design of the spokesperson is beyond the normal picture, giving visitors special visual illusion.

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< p > details three, the display in the exhibition hall should be novel and unique < /p >.

What should be the standard of P display? What are the requirements of the choice of props? I believe Chen Li Shi has more or less consideration in the process of display.

After all, the success of display will be related to the effect of the whole display.

If your display is new enough, it will definitely attract visitors at the first time and further arouse their interest in visiting.

On the contrary, when visitors walked into the exhibition hall for a moment, even their heels did not stand firm, and turned away, indicating that your display had no attraction at all.

In my opinion, when choosing the props, Chen Li should also consider other factors of brand or product besides considering the brand image and the overall environment of the exhibition hall.

For example, the positioning of the brand is to emphasize the warmth of the family or the appeal of single emotion. Whether the main product is highly fashionable or luxurious, it can even create the overall display effect from the product color.

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< p > in such an age of creativity, people can't wait to see two or more eyes to see what is happening around them. It is very hard for them to have a special impression on them.

In the eyes of a creative division, the bed used to display products must not be a rectangle of 2m * 2.2M, but it may be a diamond or a heart shape.

Display is the easiest way to convey information to visitors in intuition and vision. It is better to pursue boldness and exaggeration in the process of display, and not to imitate or copy others' successful mode at will.

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< p > details four, lighting arrangement in exhibition hall < /p >

< p > many people know the importance of lighting layout, but few companies are willing to pay a real professional lighting engineer to arrange the light source when they are doing exhibitions.

I am ashamed that I am also an amateur in this respect.

But from the point of view of the observer, the author thinks that if we only aim at promotion, we can basically guarantee the general lighting level.

If you want to focus on a large brand display, or ask a professional lighting engineer, only experienced professionals can know how to use light to foil the overall environment to achieve the kind of warm, romantic and natural effect you want.

If it is a professional lighting engineer in the industry, it can also display the luxury, nobility, fashion and beauty of the display products in the use of light.

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< p > details five, the choice of welcome shopping guide < /p >

< p > is it important to choose what kind of guide salesperson? Of course! As for the requirements of the shopping guide, I will not repeat it here, I believe you all know it.

I just want to talk about what the guide should pay attention to during the exhibition.

(1), image.

If the display activity is very important, it requires that the guide buyer's external image and temperament are good, and even wear clothes that match the main product, rather than the usual work clothes.

Perhaps wearing professional work clothes will appear spiritual, but no specific purpose, often can not attract visitors.

(2) service attitude.

In the premise of understanding the enterprise, brand and product, it is amiable, active and enthusiastic, but it will not overlook. This is the basic requirement for the shopping guide.

In the process of displaying activities, the role played by the shopping guide is not only "welcome etiquette", but also to the visitors, and actively and politely introduce the brand and products to visitors.

Guide them to touch the product and feel the uniqueness of the product, try to draw their interest in the product and interest in the brand one by one.

The skills of them depend on the learning and practice of guide buyers.

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