Clothes Are Not Good Enough To Sell.

Less than P, the voice of consumption is no longer strange. The latest news is the first negative growth in Shanghai's department stores in recent years.

Many companies have made enough preparations for this sound accompaniment. This year, many brands of spring and summer wear have been reduced.

The order came out in the second half of last year, but now we have felt this change in the counter of the shopping mall.

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< p > < strong > the less sure style is removed < /strong > < /p >.

< p > < strong > the same paragraph < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > stock volume reduced by half < /strong > /p >

< p > < < a target= "_blank" href= "http://www.91se91.com/ > > clothes < /a > have other colors?" recently, a woman pointed to a long blue and white dress at the E-WORLD counter of Yintai Wulin shop, but got the clerk's regretful reply: "there was still an orange and sold out."

According to reporters, the price of 1298 yuan clothing is only after years, Yintai store, more than 20, has been short.

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< p > for a brand with special features, the quantity of the style is a factor to ensure sales.

But this year, the spring and summer clothing of "E-WORLD" has obviously made new adjustments.

"Originally we had nearly 600 styles in spring and summer, but only about 500 this year.

Some of the styles that are not so sure in sales are streamlined. "

"E-WORLD" brand executives told reporters that some foreign dealers were also conservative in ordering, only 8 of the volume of the previous year.

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< p > compared with the direct reduction of the style of the brand, the largest change in the dealer's purchase is in the quantity of each style.

"Exception" Hangzhou Tower this year is the case.

"Many styles can attract people. We still want to retain this advantage, so it was flat with last spring and summer, and chose more than 200 models.

However, the quantity of the single item has been adjusted, for example, the special selling style will be made of 50~60 before, and only about 30 pieces now.

The dealer told reporters.

The "change of body" is reflected in the same color selection. For example, once a style has 5~6 color, it will only retain the 3 most likely to be popular.

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< p > reduction, reduction of orders and reduction of color in the same paragraph. This change will feel when we choose spring and summer wear. For example, a style you like, perhaps this season will be out of stock ahead of time.

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< p > in addition, the reporter found in the shopping mall that in the past, the brand would come out with a series of 3~5 clothes, such as fabrics with the same pattern and color, and will have many styles, such as dresses, blouses, cardigan and so on. This year, it will also decrease slightly, generally around 3.

Because customers who like this series usually choose only one.

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< p > < strong > do not make basic funds, and do more advantages than < /strong > < /p >.

< p > < strong > > "try to know" brand can survive < /strong > < /p >.

< p > how to reduce the quantity in the existing style, of course, we need to think about it.

"Every brand should first retain its classic style, and will not give up on its strength and main categories.

Then I will move my mind on the development of fashion.

Hangzhou Cuju a target= "_blank" href= "http://www.91se91.com/" > dress less than /a > deputy general manager Wang Hui, as a senior member of the clothing industry, has her own opinion on the market. "Now the basic money is not competitive, UNIQLO has been very strong.

However, there are too many channels. Now many people go to the physical store to see clothes and then go shopping online.

So the way to survive is to be more innovative in style and fashion, and difficult to imitate in technology or other aspects.

For example, "E-WORLD" is relatively casual and delicate jeans are popular, sales pressure is not too big.

And the "responsible person" told reporters that this year will be more women, and the style is closer to the brand's foundation.

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"P" in Wang Hui's eyes, the market for future career and business wear will decline, such as Tommy Hilfiger, which is more popular.

"Another kind is hip-hop style. The Japanese style clothing will be very red in two years, such as big color block.

Because of the personality, the upper body only knows the effect, so it gives the entity clothing store the opportunity to fight online shopping.

He said.

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< p > "my basic basic and bottom shirts are all done in UNIQLO, fashionable to ZARA and H&M, jeans to buy GAP.

The big coat will be mercilessly bought at the big discount.

This is a customer who met by an emporium. It also represents the habit of shopping nowadays for many people to choose their dominant brands in different brands, which means that the large and whole market will gradually decline.

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< p > an industry analysis shows that in the next 3~5 years, the clothing industry will experience a shuffle. When many brands disappear, we will see more stylized choices instead of anyone who can replace them.

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