Exhibitors: How To Spend Money Without "Injustice"?

< p > < strong > booth luxury wind prevailing < /strong > < /p >

< p > when calculating the cost of exhibition, < a href= "http://www.91se91.com/news/index_z.asp" > booth fee and booth < /a > Design and construction cost is the most important expenditure item.

For example, CHIC2008's domestic standard booth price is 17500 yuan /9 square meters, fashionable men's wear hall, fashion women's wear hall, style famous brand hall, children's wear, clothing accessories, designer Gallery, fashion information area on the basis of the above price discount 25%, about 13000 yuan /9 square meters.

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< p > booth design and construction cost will be more expensive.

"China's exhibition is too luxurious. A booth can build several buildings."

This is the most vivid metaphor for the expenses of Chinese enterprises.

It is understood that the cost of exhibition for each exhibitor in China is between 300 thousand and 800 thousand, mainly for building costs.

"An exhibition costs hundreds of thousands of people, and a few small buildings can be built in the countryside 300 thousand."

In the past CHIC2008, an exhibitor said.

This extravagance can also be imagined.

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< p > compared with the domestic exhibitors, overseas exhibitors are generally very concise, new products and new technologies are the main contents, and the cost is equivalent to 1/3 of the domestic ones.

The positioning of the domestic exhibition booth is attracting more attention and following the trend. This trend is also reflected in the products, and new products and technologies are not widely displayed.

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"P > method, everyone is doing this. Mule is Ma Du must take a stroll around here. Since exhibiting, there will be no problem of not willing to spend money."

Exhibitors' reluctantly revealed the Chinese face culture.

As to whether the feedback from the exhibition is good, it is only the exhibitors themselves.

Exhibitors disclosed that the phenomenon of disproportionate input and output is also rare.

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< p > < strong > how to reduce the cost of exhibition < /strong > < /p >

< p > at the same time, the small and medium enterprises are also considering how to reduce the cost of exhibitors.

At the site of the seventh a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" "http://pop.sjfzxm.com/popimg/fz/index.aspx" > International pregnant and baby girl < /a >, the reporter saw that some enterprises specializing in pregnant women's clothing and milk bottle production enterprises and child car production enterprises share a large booth. Although there is no cooperative relationship between these enterprises, they can form a complementary role because their products are related, so that the share of a booth can greatly reduce the cost costs of individual business booth.

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< p > in addition, when the booth was built, many enterprises began to use environmental protection materials to build the exhibition stand. Although the cost is relatively high, such materials can be reused, which not only saves the cost, but also purifies the air and enhances the publicity effect of the enterprise.

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In the final analysis, P's attitude towards exhibitors also depends on whether the economy is cost-effective.

Therefore, while ensuring the effectiveness, we should also calculate the economic accounts well, use new and reusable booth materials as much as possible, seriously study the design plan, and reduce unnecessary expenses.

In a word, for an enterprise, of course, it is best to spend less and spend more.

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< p > therefore, many enterprises entrust the whole design organization of the exhibition to the exhibition service company or similar advertising company, from the booth design to all kinds of supporting activities, and the latter is responsible for planning, organizing and implementing the exhibition.

On the one hand, it improves the professionalization of exhibition construction, and on the other hand, it also gives enterprises the possibility of bargaining.

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< p > strong > low exhibition fee is not equal to low cost < /strong > < /p >

< p > although the cost factor should be considered in the exhibition, the lower the cost, the lower the cost.

Many enterprises choose the exhibition cost as the primary index when they choose the exhibition. They always pursue the exhibition with low exhibition fee.

After all, for the small and medium-sized enterprises, limited funds make them have to work frugality.

However, if the decision is made because the low exhibition fee is equal to the low cost, it will go into the misunderstanding of participating in the exhibition.

Despite the fact that the money paid by exhibitors is to buy the booths, there is much more than what the exhibition should offer to exhibitors. If organizers fail to provide necessary publicity, building, information and other service support, then the exhibition will lose its significance.

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P children's brand "Shui Er" also participated in some children's clothing exhibitions before. However, some of the exhibition's investment effect was not ideal. The company promptly adjusted strategies to streamline the exhibition.

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< p > "too low" exhibition costs often mean that organizers want to make up for all kinds of services, and at the expense of some hard and soft service quality to attract business and make profits.

For such an exhibition, no matter how low the exhibition fee is, it should not be taken part in, because it is purely a waste.

Therefore, low exhibition fee is not equal to low cost. Only by finding "right" can we not choose "expensive".

The head of the water boy brand said.

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< p > and if the enterprise wants to find the "right" exhibition from the sea of the exhibition, besides relying on various activities and services provided by the exhibitors, it should also do well in internal work, and make enough preparations before it can make a difference.

Exhibitors not only need to set specific goals, but also need to know what means to achieve them.

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