Shanghai World Trade Mall Invested Heavily In Building High-End Fashion Venues

"Yes. Shanghai Mart In 2012, it is a challenging year. It has both the influence of the changing international market environment and the innovative service concept and effective measures in its transformation. On the basis of the continuous improvement of the rental rate of the exhibition year, the WTO will focus its efforts on improving the quality of the industry, creating brand marketing channels and creating a market atmosphere, which has made remarkable achievements. Tian Hao, general manager, summed up the past year of Shanghai World Trade mall.

In the past year, the world trade center in Shanghai Spin clothing Various activities such as exhibition, gift show, buyer's activity, B-Match business matching, world trade lecture hall, market day and so on have been unanimously approved by the industry. More floor projects have been widely praised by the industry. The 4 floor 7000 square meter "men's wear brand area" first put together more than 40 brand names and 8 square meters of "International Gift perennial exhibition and trading center" to be unveiled. It not only improves the quality of gathering popularity, but also creates business opportunities through horizontal exchanges between tenants, attracting more famous brands and powerful enterprises to enter, thereby enhancing the overall quality of Shanghai World Trade mall industry to a whole new height.

On the 3 floor, the first stage of the "international import commodity display and trading center" was opened, and the business centers of 15 countries and regions were first settled. This is the current year-round display platform that combines the two forms of B2B trade exchange and B2C consumption experience, which are the only imported high-quality commodities in Shanghai. It will hopefully become the frontiers of Shanghai's largest and most international high-end commodity trade oriented East China region and the national domestic market.

Looking forward to 2013, Tian Hao said that the world trade mall will continue to invest more in the overall quality of the industry, the establishment of special exhibition areas and the strengthening of the creative design industry. The overall strategy is to help tenants create business opportunities and expand sales. Through more abundant B2B and B2C activities, the two major industries of textile and clothing and gift household have achieved good results in the two-way business mode of import and export, and continue to deepen value-added services from the following four points.

The first is to prepare the VIP buyer club from the subtle points and satisfy the customers. There are more than 1000 merchants in the WTO, and 80%~90% is engaged in trade. The world trade mall should pay more attention to their trade behavior and provide effective help, so that the business activities of the WTO can be improved and orderly developed so that the benefits can be maximized. It is understood that Shanghai World Trade mall is developing relevant policies and measures to enable buyers to complete business activities in the world trade center. Such trifles, such as parking, meals and so on, which do not seem to have much to do with the WTO, are actually closely related to the purchasing activities of merchants. Tian Hao believes that subtle things should be done well and done. This work has been launched last year and intensified this year. For example, fitness, beauty and other services aimed at buyers need to be effectively carried out in the form of clubs, resulting in better interaction effect.

Second, we should adjust and optimize tenants to form a year-round exhibition center to match the international exhibition. Exhibition is a bridge between supply and demand. It is a win-win platform, a place for mutual communication and communication. Its advantages are well known, but its shortcomings are also obvious. Every exhibitor must build and decorate the booth, which wastes a lot of building materials and labor. The waste and pollution caused by the paint are more serious. The harmful gas emitted by the paint is contrary to the environmental protection purpose. In this regard, the world trade mall will plan for the permanent residence of the merchants who are stationed here. The tenants have to follow the world trade mall. They only need to prepare goods, and the rest of the work is co ordinated by the world trade mall. This not only saves the links of booth decoration and construction, but also reduces the waste and pollution of duplication, and meets the requirements of green and environmental protection. At the same time, it will also be the development direction of the whole exhibition industry.

Third, the official website adjustment, a new upgrade. Network as a new media, its role is now widely known. Tian Hao, of course, knows the meaning of information transmission. As early as last August, he noticed that the world trade website has reached more than ten hits per day. Through the data, it can be found that about 2000 people click and browse from overseas, thus we can find huge business opportunities in the network. However, the content of the website is too simple, only the company profile, telephone number and so on, which is not conducive to the overseas businessmen's search for goods. Therefore, to create a smooth, efficient and substantial business information channel has become an important task in improving the official website of the world trade center and improving the overall image of Shanghai World Trade Center. Tian Hao called for the establishment of a mechanism to encourage businesses to constantly update their web pages, enrich their content, expand their influence and promote effective transactions, so as to make Shanghai World Trade mall a truly trading platform.

Fourth, invest heavily in upgrading and upgrading commercial space. Shanghai World Trade mall will invest 50 million yuan to make a major renovation to the multi-functional hall on the 7 floor to make it more suitable for exhibitions of fashion releases and luxury goods, artworks and collectibles. Meanwhile, the largest Roof garden in Shanghai will be built to accommodate all kinds of fashion activities. In short, Shanghai World Trade mall will be built into a high-end fashion venue comparable to that of Jingan Shangri-La Hotel in Puxi, Shanghai.

As far as the exhibition is concerned, the space of Shanghai World Trade mall is relatively small. However, according to its actual situation, the mall has continuously promoted transformation and deepened value-added services, but it has exerting great energy. With the completion of the high-end commercial projects around the world, such as the opening of the high island store of the Japanese large department store chain and the completion of the LV China headquarters building, the regional status of Shanghai World Trade mall has become more prominent, and has become the center of Hongqiao's international high-end business circle, attracting more international brands and businessmen. Lamborghini's large-scale exhibition last year, as well as France's most influential international famous fabric PV exhibition, has been optimistic about the mode of operation of the world trade and its prospect of internationalization after several rounds of rush. It has officially finalized its entry into WTO and has held two exhibitions a year. It can be seen that the upgraded Shanghai World Trade mall will become Shanghai. fashion The new landmark of Commerce and trade.