Spring Clothing Prices Rose Fiercely, Consumers Stopped.

< p > "one word, expensive, two words, really expensive, three words, too expensive..."

Today's spring equinox is a step closer to spring, but the price of spring clothes has left consumers far away from it.

The reporter visited several shopping malls to understand that the price of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > has reached the alarming level this spring, and the ordinary consumers who go shopping to buy a target= "_blank" href= "http://www.91se91.com/" and "clothes less than" have less and less.

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< p > < strong > the same brand has increased 200 yuan this year, < /strong > < /p >.

Miss P, who loves air ladies' dress, is a loyal supporter of PRICH.

However, this year's PRICH spring dress brought her back to prosperity.

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< p > "the spring new year this year is almost copying the last autumn or summer money. It only adds some modifications to the arms, shoulders, waistbands and so on, but the price is much more expensive."

Miss Qi pointed to a coffee colored dress, "this is what I bought last fall to buy, 1498 yuan; this season is almost exactly the same, the price is 1698 yuan, turn up 200 yuan."

Miss Qi in the spring of PRICH in the new sweep of a circle found that the price of many styles are more expensive than last fall 200 yuan up and down, "the same fabric and style, the price is more expensive, I will not buy."

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"P > has turned around in the mall, but can not pick up a spring dress that can be sold. This has become the common feeling of many women who love shopping this year.

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< p > "ah, today's spring clothes are too expensive. I earn six thousand or seven thousand yuan a month. I have no courage to enter the mall."

The white-collar worker told reporters that she went to Chongwenmen new world store the day before yesterday. She saw a skirt at 2398 yuan, a coat over 3000 yuan, and there was no discount on the new clothes. "Two clothes can beat my salary for one month," SCOFIELD said.

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< p > in Wangfujing Dongfang Xintiandi shopping mall, a MOISELLE white rice spring skirt is priced at 5999 yuan, the fabric is just ordinary polyester fiber, and the shop guide emphasizes that the new clothes will not be discounted.

"Jiggle studio" brand shopping guide directly told reporters: "we do not have less than 1000 yuan of clothing, basically 1500 to 2000 yuan."

Reporters found that less than 1500 yuan are lightweight Chiffon shirts, skirts and other categories.

The black coat with a slightly thicker fabric is priced at 2470 yuan, which is the most cost-effective garment.

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< p > in Chaoyang Joy City, a short sleeved dress made in Shenzhen is priced at 2487 yuan, the material is polyester, and the workmanship is not particularly fine.

There is also a Hangzhou clothing brand on the same floor. The price of the women's short sleeved T-shirt sold in modal dresses is as high as 830 yuan.

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< p > strong > shopping mall customers go straight to the discount area < /strong > /p >

< p > > "where is the most popular shop in the market now?" Liu Qing, a shopping Mun, discovered that, like her, the most popular place in the shopping mall is the discount area, or the "flower car" on the first floor, or the top floor special area. "The brand counters are really afraid to turn around and look at them for fear of death."

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< p > "men and women shirts 188 yuan."

Reporters yesterday afternoon in Chaoyang Joy City a brand store door to see, because here is promoting sales, store customers crowded.

Compared with other stores, there are no discount sales outlets.

Because it is not weekend, some shops have more shopping guides than customers.

In some of the higher priced brand stores, sometimes journalists are even the only customers. When the salesperson walks around, the high heels < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a "reverberate in the shop, even more lonely and cheerless.

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Ms. Wang, who works in a central enterprise, told reporters that when she was working just because she was looking after the latest styles of clothing, the salary of nearly 10000 yuan a month could not be left until the end of the month. "Now I dare not catch up with the new trend, because the wages of ten thousand yuan have not been able to shop in the market."

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< p > < strong > the price of moving batch is also rising. < /strong > < /p >

< p > the clothing in the mall is expensive. The clothing in the wholesale market is not cheap this year. The gap between the price of < a target= "_blank" href= "http://www.91se91.com/" > the brand clothing < /a > has been getting smaller and smaller.

Reporters in the zoo wholesale market to see that summer wear has begun to appear on the market, the price of short sleeved T-shirt has increased a lot compared with last year.

The reporter saw that the price of a T-shirt which was originally sold in foreign trade had already reached 55 yuan, and the stall owner was not allowed to make any counter-offer.

Although the price is already cheap in the exclusive stores, it is not a small increase compared with the price of 20 to 35 yuan in the previous two years.

Today's mobile batches are hard to find 30 yuan T-shirts.

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< p > stockings are also the hottest ladies' single products in spring, but this year the price of the "equipment" has gone up.

On the stalls of the batches, the cheapest price for medium stockings is 35 yuan and 45 yuan for expensive ones.

A woman who is shopping for socks says that stockings can not help but wear at least five or six pairs in a spring. The cost of wearing only one sock per season is four hundred or five hundred yuan.

In the past, such socks were 15 yuan cheaper and 25 yuan more expensive. The price has gone up this year.

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< p > there are lots of popular clothing brands such as ZARA and HM sold in the mobile batch. Although the booth owners said they were the same counters, the reporters found that these clothes were only close in style, and the colors and fabrics were different from the counters.

Nevertheless, a chiffon shirt costs 80 to 100 yuan.

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< p > < strong > analysis < /strong > < /p >.

< p > < strong > why is spring clothes so expensive? < /strong > < /p >

< p > China cotton trading network data show that in mid March, the international cotton prices increased.

In addition, the price of synthetic fibers such as polyester increased by 20% to 30% in Asia compared with half a year ago, and the polyester long fiber used in the production of sportswear also increased by about 20%.

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< p > analysis report of the China commercial circulation Productivity Promotion Center said that in the past one or two years, the cost of labor, logistics and warehousing has been rising in clothing circulation, and the price of clothing sales has gone up. "The rental of shops is the most obvious, and has increased several times in the past two years."

In a department store in Wangfujing, the shopping guide stressed to reporters: "now everything is going up, and the rent price is rising every year in Wangfujing shop here. It must be reflected in the price of clothing."

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In addition, the multi-agent system that has been formed over the years has sent a garment from the factory to the counter. It has experienced multiple agent sales links, and the gross profit increase in each link is currently around 15%.

For example, a T-shirt with a cost of more than 20 yuan, leaving the factory for about 30 yuan, has been pferred to the provincial agent. It may have turned into 50 yuan, and the price has risen to 80 yuan when the agent is sent to the municipal level.

Finally, the pricing of the retail terminal is determined by brand awareness. The general brand may increase its price by about 5 times, and the famous brand can even reach 10 times.

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< p > business expert Hong Tao said that nowadays more shopping malls are targeting high-end consumers, and high-income people have ensured the basic turnover of shopping malls.

Grey income supports the high-end consumption of shopping malls. In recent years, store prepaid value cards have been supporting the sales of shopping malls, while middle and low consumers only become the target customers of shopping malls only when they are promoted.

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