Analysis Of China'S "Cashmere Capital" Lingwu Cashmere Industry

< p > Lingwu a href= "http://www.91se91.com/news/" > cashmere industry < /a > gives the outside world the biggest illusion that it belongs to the main production area of cashmere, but this is not the case.

Although Ningxia produces cashmere, its output is not high.

A 2008 study shows that the annual output of cashmere in Ningxia is about 300 tons, accounting for about 3% of the country's total.

At present, Lingwu ranks 50% of the world's total amount of raw wool, and 70% of the country's gross output is not plush. The output of cashmere sticks accounts for 85% of the country's total, and cashmere yarn production accounts for 25% of the country's total.

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More than 30 years ago, tens of thousands of Lingwu people sold cashmere, P ups and downs.

Over the past ten years, due to the financial crisis, the demand for the international market has dropped sharply. Many herdsmen have held a large number of cashmere without purchasing, resulting in a large number of cashmere goats slaughtered in the main producing areas of Alashan, Ordos, Chifeng and Xilinguole Meng in Inner Mongolia. The output of Inner Mongolia's velvet is 30% less than that of a few years ago.

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< p > however, recently, the stock market and the property market have been suppressed, and some of the capital inflow has been relatively low value in the cashmere market. In 2011, cashmere prices began to pick up.

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< p > in the luxury stores in Beijing, the cashmere garments from Lingwu can be sold to 48000 yuan, and the upgrading from scattered vendors to modern enterprises has been completed.

Although this process is not a smooth road, it is far from over, but this has brought a great boost to the economic development of Yinchuan and even Ningxia.

As the output of energy and raw materials, Ningxia's economy is always facing the grand proposition of upgrading and pformation.

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< p > < strong > past: Chew pancakes and cashmere traders, < /strong > /p >

< p > Ningxia Rongchang cashmere industry group is one of Lingwu three cashmere enterprises. Yang Jianrong, chairman of the enterprise, started selling cashmere.

In the 80s of last century, Ling Wu people gradually discovered that the interest in selling cashmere was huge, which led to the agglomeration effect. "Almost twenty thousand people are selling cashmere."

Yang Jianrong said.

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During this period, it was also "a href=" http://cailiao.sjfzxm.com/Matertial/show/default.aspx "Lingwu cashmere" /a > the early stage of industrial accumulation. The Lingwu people who ran around the cashmere producing area, while chewing dry cakes, searched for the purchase of cashmere, forming their own network step by step.

Yang Jianrong said: "so far, my cashmere supplier is still maintained at that time."

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< p > in order to get through the channel to buy cashmere, Yang Jianrong drove the car and pulled vegetables to deal with the herdsmen.

The simple character of the herdsmen made Yang Jianrong benefit greatly. "If you make friends with him, no matter who will collect cashmere, they will not sell unless I speak."

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< p > in Lingwu, there is still a doggerel of "wool blended with sand and feeding a family".

In the late 80s of last century, the incorporation of sand into the original velvet was the hidden rule in the industry.

Cashmere is the "soft gold" calculated in grams, and the weight of the original cashmere determines the final profit of the cashmere dealer.

However, the behavior of sand blending also increases the processing cost of the raw wool, the difficulty of carding and the loss of the seller, resulting in a sharp decrease in cashmere purchase.

Therefore, the cashmere dealers eventually paid the price of adulteration, a large number of goods were backlog in their hands, the capital chain was broken, and many cashmere dealers went bankrupt.

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< p > < strong > present situation: geographical advantages make China "velvet city" < /strong > /p >

< p > in the 80s of last century, Lingwu had a more than 30 thousand person cashmere acquisition team, which spread throughout 11 provinces and autonomous regions such as Xinjiang and Inner Mongolia, as well as neighboring countries such as Pakistan and Kyrgyzstan.

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< p > with the fall of a large number of cashmere dealers, Yang Jianrong finally rose to the surface and formed the scale of Lingwu cashmere industrial base.

However, the scale of Lingwu is not unique today. Qinghe, Hebei, is the earliest cashmere distribution center in China.

Cashmere from Inner Mongolia, Ningxia, Xinjiang, Gansu and other places, a large number gathered here, forming a large-scale trading market.

Even for business convenience, a large number of Ningxia cashmere merchants moved their families to Qinghe.

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< p > however, the agglomeration effect of Qinghe did not affect the development of Lingwu.

As the local government has introduced various preferential policies for industry, more and more local cashmere businessmen begin to return to their hometown and bring their careers back.

Yang Jianrong said Lingwu's location advantage is particularly obvious.

A cashmere businessman like him can only go to cashmere's main production area to talk business while riding a motorbike, which is situated at the midpoint of the East West pportation line in China.

Coupled with favorable preferential policies, cashmere traders can easily take root here.

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< p > April 2003, Lingwu cashmere Industrial Park began construction.

In November 2010, it was upgraded to a state-level high-tech industrial development zone approved by the State Council and became the first state-level high-tech Industrial Development Zone in Ningxia.

The cashmere industry itself has also become a characteristic industry in Ningxia.

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< p > the cashmere industry in Ningxia is suddenly rising.

More than 40% of the world's original velvet, more than 70% of European worsted fabrics, and more than 60% of China's top quality and no wool are from here. The annual production of raw wool reaches 8000 tons.

Under the pressure of severe international market, enterprises have adjusted their export structure, cut down the export of raw materials, and determined to create their own brands.

Some enterprises even registered directly to foreign countries. Duncan's cotton mill, a 100 year old shop, was bought by Lingwu cashmere enterprise in the period.

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Less than P > cashmere products also bring huge benefits to Ningxia.

In the past 5 years, the total import and export volume of Lingwu cashmere Industrial Park has totaled 1 billion 600 million US dollars, accounting for more than 90% of Ningxia's gross export earnings.

In 2012, the output value was 9 billion 500 million yuan and the foreign exchange earning was 200 million US dollars.

One reference data is that the total export volume of Ningxia in that year amounted to US $2 billion 200 million.

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Ding Xuefeng, assistant general manager of Ningxia Jiayuan Industry Group Co., Ltd. is actually a person who knows nothing about cashmere. Even he himself admits, "at the time, I could not imagine that the cashmere industry of Lingwu had such a scale."

As a professional manager, Ding Xuefeng visited the industrial park of Lingwu cashmere under the invitation of headhunting company. Under the sigh, he decided to be effective in the Jiyuan cashmere industry.

In his view, although Lingwu is on the economic map of China, it occupies the tide of cashmere industry in the world. "So I have no reason not to choose here, there is a better and bigger platform."

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< p > strong > Breakout: pformation to luxury garments: < /strong > /p >

< p > it is undeniable that under the nourishment of Lingwu cashmere Industrial Park, more and more a href= "http://www.91se91.com" > cashmere enterprise < /a > began to accumulate a large amount of capital.

However, these enterprises did not get rid of the fate of raw material processing and OEM.

While Erdos sweaters are popular in China, Lingwu cashmere enterprises, which produce high-end products, have been standing under other people's eaves, unable to completely raise their heads.

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< p > Ding Xuefeng said: "China's fine cashmere is in Lingwu, but we can't always be a foundry manufacturer."

In addition, under the background of China's policy of harnessing the environment and returning grazing to grassland, the quality of cashmere raw materials began to decrease gradually.

"Scarcity determines greater added value, and such additional value requires brand to shape greater profits."

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< p >, therefore, as the processing company of the original velvet, Jiayuan industry began to improve its processing level with the strength of technology, spinning more fine and stronger cashmere yarn with less cashmere, and processing top cashmere garments with its own design team and production line, and even summer scarves that can be worn.

"At last, we registered the brand of" Cashmere ", which means" classic in cashmere ".

Today, Jiayuan garments sales account for 60% of the company's total sales, exceeding the profit from the original processing.

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< p > at the same time, various brands of Lingwu local enterprises also came into being.

5 independent brands such as "thousand piles of snow", "velvet", "flo", "Ling Zhou snow" and "Pak chlan" were selected as "famous brands in Ningxia", and "Cashmere" was selected as China's well-known trademark.

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