YOUNGOR'S Clothing Quality Is Being Complained.

Nowadays, cross boundary is a very popular thing in all walks of life.

Singers sing while others play.

But the crossover thing is pretty good, but on the contrary, it is like lifting a rock to hit one's foot.

Recently, YOUNGOR, a clothing company, has encountered complaints from consumers in its two fields, namely, a href= "http://www.91se91.com/news/index_q.asp" > clothing < /a > and sideline real estate.

< p > < strong > clothing quality was complained < /strong > < /p >

< p > according to media reports, since November last year, YOUNGOR clothing has been complained by consumers for several times in four months because of quality problems. It was exposed by the media. The problem involved new clothes holes, spinning and pilling.

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< p > consumer protection day on March 15th, Mr. Liu of Pingdingshan, Henan Province revealed that he had holes in the collar of the shirt bought in YOUNGOR store on the 4 floor of Denis shopping mall. During the process of return, YOUNGOR asked for the "a href=" http://www.91se91.com/news/ index_z.asp "shirt" /a "" must be cleaned before it can be replaced ".

Mr. Liu said, "there is a problem in the shirt of more than 800 yuan. If I want to return it, the other side should set up an obstacle, which is a well-known brand's attitude towards consumers." /p

< p > Shandong Dezhou gold lady bought the shirt of 680 yuan last year at Ginza YOUNGOR special store, after wearing 3 days, the sleeves appeared the problem of wire drawing.

Immediately asked to return, but YOUNGOR workers said clothes can not be replaced, and stressed that the problem of spinning is scratched by consumers themselves.

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Mr. Zhou, also known as "P > Hangzhou, Zhejiang, also reflected that last year, YOUNGOR purchased two pieces of < a href=" http://www.91se91.com/news/index_f.asp "> clothes < /a >, and had serious pilling in less than a year.

Mr. Zhou tried to reflect the problem to YOUNGOR flagship store, but did not get any reply.

YOUNGOR told the media that YOUNGOR had no after-sales service department. For quality problems, consumers could only consult with stores or flagship stores.

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< p > < strong > home ownership frequent trouble. < /strong > /p >

< p > in addition to the clothing industry, consumers complain frequently.

A few days ago, the YOUNGOR garden in Ningbo, which was developed by YOUNGOR real estate, was also complained by the owners. The owners not only complained to the YOUNGOR Group Chairman Li Rucheng about the quality problems of the house, but also took charge of the Ningbo housing construction commission and the Planning Bureau, which was responsible for the completion and acceptance of the project, and went to court in Ningbo.

Owners questioned the existence of dereliction of duty in the relevant departments.

One owner said the court would reply in two weeks.

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< p > YOUNGOR stakeholders said that the two sides of the lawsuit are owners and management departments, YOUNGOR is only third parties.

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< p > in fact, YOUNGOR Long Island garden has been in turmoil since its opening.

At the opening of 2010, hundreds of houses were sold out in the morning.

However, 6 days later, the buyer had a "check out" banner in the sales office.

Beginning in 2012, quality problems led many owners to refuse to accept their rooms.

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< p > as early as last September, the housing quality problem of Long Island garden has been exposed by the media.

According to the reporter, the owners of YOUNGOR garden in Long Island said that for the long-standing quality problems of YOUNGOR Long Island garden, prosecuting developers were not effective, and the other party came to repair it most.

Owners said that each villa worth more than ten million yuan is mostly in basement seepage, uneven floors, uneven floor thickness, poor quality of window frames, and settlement of houses.

In the process of complying with the YOUNGOR group, the owners were also subjected to conflict and expulsion.

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< p > the agent lawyer of the owner said: "there are 113 households in all, we can contact 60 households, 53 of them have problems, basically all have basement seepage."

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< p > for the quality of the villa, the response of YOUNGOR customer service department is that the villa passed the quality acceptance at the beginning of the year, "there is no quality problem".

Marketing department said that if the owners think that the quality of housing problems, can be resolved through judicial channels.

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< p > besides, Xixi's sunny snow, which was purchased by YOUNGOR in Hangzhou, is also in trouble.

Several owners reflected that after the delivery of the property, there were some problems such as elevator door safety, storey height, hollowing, cracks and so on.

Under the coordination of the media, YOUNGOR made several negotiations with owners' representatives, and finally promised to solve some of the problems listed in the list of owners.

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< p > < strong > clothing inventory is difficult to solve < /strong > < /p >.

YOUNGOR, founded in 1979 and gradually established in the leading position of its apparel industry, founded YOUNGOR home in 1992 and began to emerge in the field of real estate.

In 1993, it entered the field of equity investment.

After years of development, the development mode of the three carriages has been gradually formed.

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< p > the reason why YOUNGOR diversified is also closely related to the downtrend of the garment industry as a whole.

One of the constraints of the garment industry is that the inventory problem is difficult to solve.

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< p > < /p >.

< p > according to the data of the clothing industry of the Swan Research Institute, the total inventory of the 33 listed companies in the industry in the three quarter of 2012 was 45 billion 500 million yuan, an increase of 5.39%, a record high since 2008.

Among them, YOUNGOR and Hong Kong stock (4.16,0.01,0.24%) were 23 billion 953 million yuan and 3 billion 978 million yuan stock in first, second place.

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< p > YOUNGOR manager Liu Xinyu said that in the about 20000000000 inventory calculation reported by the media, "1 billion 700 million is clothing inventory, and the remaining about 22000000000 is YOUNGOR's reserves in land and real estate."

After all, the real estate industry must continue to develop, and there must be reserves in the hands of land and so on.

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< p > in addition, 1 billion 700 million of the clothing inventory, Liu Xinyu think is normal, because YOUNGOR's clothing 92% are sold by the form of exclusive stores, not sold to the hands of consumers are counted as stock, so this stock amount is very normal, "after all, YOUNGOR has more than 2600 stores, need a certain amount of stocking."

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< p > < strong > inventory turnover rate is low < /strong > < /p >

< p > but even if it is not an isolated view of total inventory, YOUNGOR can hardly be optimistic from the index of inventory turnover (inventory turnover = sales cost / average stock).

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< p > according to Wind data, inventory turnover rate of 33 garment companies has been decreasing year by year in recent years, which means inventory turnover speed is becoming slower and slower.

At the end of 2007, the average turnover rate of industry average had 4.15 times, and it had dropped to 3.46 times by 2011, and the three quarter of 2012 dropped to 2.23 times.

At present, the average turnover rate of 6 companies published in 2012 annual report is only 2.86 times.

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< p > YOUNGOR and Hong Kong stock, the two largest stock companies, become the two companies with the lowest inventory turnover. Their inventory turnover rate is only 0.23 and 0.27 times, much lower than the industry average.

The two companies' high deposits are also related to the real estate industry they are involved in.

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< p > but unfortunately, the real estate industry built by YOUNGOR has not made a lot of money.

The vast majority of YOUNGOR's inventory of about 24 billion yuan is real estate inventory. Although real estate revenue accounts for more than clothing, the cost of real estate is higher than that of its apparel business.

Similar to it, most of the stock of about 4 billion yuan in the stock of red beans is real estate inventories, with only one development cost and a stock of 3 billion 200 million yuan.

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< p > although red beans and YOUNGOR can set foot in the real estate industry as a reason for high inventory and low turnover rate, in fact, their inventory turnover rate is even lower than the 0.64 average level of the real estate industry.

So the two companies need to further improve their inventory in both the real estate and clothing industries.

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< p > < strong > focus on real estate tailor < /strong > /p >

The YOUNGOR group, which has been developing for more than 30 years, has gradually established the business pattern of taking the three major industries of brand clothing, real estate development and equity investment as the main body and developing in a diversified and professional way. "P"

But at the same time horizontal expansion, the depth and professionalism of the industry will be sacrificed. Looking at the market, although there is no perfect product, but there can be a sound service, and after-sales service can be said to be an important part of product improvement and promotion of market reputation. In the face of the quality problems of YOUNGOR shirts and the lack of service attitude, netizens commented: "YOUNGOR energy concentrates on property development early, and then there is a casual mind to dress this gadget!" another netizen said: "the main business has changed, clothing is only a little fun."

In the face of all kinds of quality problems in the housing market, it is not difficult to understand why netizens commented: "this is the tailor who focuses on the real estate industry". "/p".

< p > < strong > future road < /strong > /p >

< p > way: return to main business? < /p >

Li Rucheng, chairman of YOUNGOR group, admitted that at the beginning of 2011, when he took stock of 2011's gains and losses, the media criticized YOUNGOR for not doing business properly.

In the three carriages of YOUNGOR's clothing, real estate and capital markets, real estate is sluggish. The stock market returned to ten years ago, and only clothes make money. This year YOUNGOR is determined to focus on the main business of clothing.

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< p > "because of the loss of the financing function of the capital market in the real estate market, the mixed operation of real estate and clothing has seriously restricted the overall development of YOUNGOR."

Last December, Li Rucheng told the media that YOUNGOR will adjust the real estate business in a regional way according to the total amount of funds.

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< p > as for the direction of equity investment, Li Rucheng said YOUNGOR's investment business will turn to industrial investment.

Since 2008, YOUNGOR has implemented financial investment as a long-term plan. Combined with the operation of 3 years, Li Rucheng believes that even if it is operated by a professional team, the risk of financial investment still exists because of the impact of industry and policy and the phased fluctuation of China's market.

Therefore, in the future, YOUNGOR will make adjustments to financial investment, and investment business will gradually turn to industrial investment.

In November 22nd, YOUNGOR announced that it would be an attempt to invest 3 billion yuan in the west east gas pmission project.

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< p > way two: continue to take place? < /p >

< p > although the chairman of the company has repeatedly stated that it will increase investment in the brand clothing industry, it is hard to ignore the continuing downturn in the clothing industry.

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< p > January 15th, YOUNGOR announced that its wholly owned subsidiary, YOUNGOR real estate, recently signed a contract with Ningbo VICCO Real Estate Co., Ltd. to participate in the capital increase of Ningbo Victor Chengxi Real Estate Co., Ltd., which is expected to be sold in the second half of 2014.

This is more than two years later, and YOUNGOR released the announcement again.

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< p > in fact, even if YOUNGOR property has not been taken for a long time, its real estate inventory has also been seriously accumulated.

Liu Xinyu, YOUNGOR's secretaries, said that only 7% of YOUNGOR's inventory came from clothing, that is, the remaining 93% of the inventory came from real estate projects.

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< p > industry insiders say that in order to get rid of its current inventory pressure, YOUNGOR itself may not be able to escape from selling at a loss to revitalize its capital.

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< p > real estate industry analysts believe that in the long run, "under the premise of funding chain guarantees, the operation of home ownership is not a problem."

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< p > just in the short term, how to ensure the normal flow of the capital chain of YOUNGOR group? For the time being, the clothing industry is in a downturn, the inventory of real estate is overstock, and the investment income can not be expected. How does YOUNGOR ensure its capital chain to run normally? This is still a mystery.

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