2013SIUF China Underwear Summit Seeks Brand Name For Underwear Industry

< p > China's underwear market now has annual sales of more than 100 billion yuan, and it is growing at a rate of nearly 20% per year, which is known as the last gold spot of the garment industry.

However, compared with international brands, most of the Chinese underwear brands are directly decided by the boss rather than the helm of the designer, which results in the lack of brand concept and personal awareness.

In addition, we do not pay attention to capital operation, but also make the brand difficult to expand, forming a global and international influence.

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< p > as one of the important activities of the eighth Shenzhen lingerie exhibition, 2013SIUF China underwear summit is trying to achieve great breakthroughs in form and content.

The head of the Shenzhen Tian Zi Culture Communication Co., Ltd., who plans and organizer, said that "location" and "voice" will become the key words of this summit.

The Organizing Committee of the conference will take stock of the status quo of China's underwear industry through the action of "brand search for underwear", and sort out the problems in the underwear industry, so that the brand enterprises with strong strength and representativeness can lead the future of the industry to prominence, thus giving the voice of the Chinese underwear industry to the society, the market, and the international industry, and finding the location of the industry.

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< p > < strong > China underwear summit forum theme: brand focus industry new ecology < /strong > < /p >

< p > the current organizing committee invited two experts Lu Changquan and Zhu Yutong in the marketing field. They will analyze the status and development of the underwear industry from the angle of industrial ecology and brand marketing respectively.

Entrepreneurs, media people and people in the industry will also interact with them on the same stage.

At present, the development of China's underwear industry is a huge consumption growth due to economic development and consumption upgrading.

After the three shuffle of daily necessities, health care products and fashion models, the industrial environment is becoming more rational.

Underwear industry is currently in the initial stage of market competition, and no brand has a significant market share, higher profit margins and larger market opportunities.

How to integrate the industry chain of product development, fashion industry, fabric industry, retail industry, marketing consultation, industry association and advertising agency to build a strong comprehensive competitiveness is the key to the future leading brand.

How to build a healthy industrial ecosystem, how to avoid the homogenization of brand positioning, marketing and advertising, how to identify the brand standard of discourse power, and what role the discourse brand should play in the industry will become the focus of this summit.

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< p > < strong > theme of China underwear channel Forum: integration of industry platform, leading channel change < /strong > /p >

< p > at present, the sales channels of various industries are meticulous, and the quality channel providers have become the focus of the underwear enterprises' attention and competition nowadays, especially the franchising chains and low-end shopping malls.

How to carry out the reform of channel information feedback mechanism to better help brands and consumers to connect and circulate information, and to win a win-win relationship between sales and brand is an important topic for the channel business.

How can the channel providers acquire personalized competitiveness through the innovative channel mode such as parity super stores, high-end underwear City, pocket underwear shop, online shopping, underwear living hall and so on?

Different levels of channel traders have very different psychological needs for brand and sale. How to help the distributors and brands to achieve better interaction and trust through innovative agency mechanism is a challenge for the future underwear industry.

And who will lead the integration of the industry platform will become the focus of this forum.

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< p > < strong > the theme of China's underwear e-commerce Forum: new business mode in the era of electricity supplier < /strong > < /p >

< p > 2012, the online shopping scale of underwear exceeds 6 billion, and dream bazaar's annual sales volume of 100 million has created the myth of underwear brand.

Taobao, Jingdong and other B2C websites already have specialized underwear shopping channels, and professional underwear online shopping platform is booming.

Whether the electricity supplier mode can directly threaten and impact traditional channels such as supermarkets, stores, department stores and so on, or just become an important supplement to them.

How to connect consumer habits and seize the minds of customers in the era of Internet sales and social media will become opportunities and challenges for underwear enterprises.

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< p > < strong > China underwear fashion trend forum theme: Design bloom brand vitality < /strong > < /p >

< p > without leading brands, different brands of underwear industry dominate different regions of the market, and the differences of regional climate, consumer shape, aesthetic habits and consciousness require underwear to focus on user experience in development and design. How to combine different regional market characteristics and provide diversified and differentiated product experience for customers is the key to enhance product competitiveness.

20 years after the emergence of the underwear industry in China, the genes of the fashion industry have become more and more popular. Consumer demand has also developed from meeting the basic functions to the fashion trend. Individuality, originality and mashup will become the mainstream of the future.

How to integrate product R & D, fashion trend information, fashion media organizations, famous designers, models and other resources to provide extended value for products is an important factor that can really drive the trend through design.

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< p > the Organizing Committee of the forum has not only sought the initiative of "seeking brand in the industry", but also issued a call to the industry as long as you are not bystander in the industry.

The person in charge said the forum wanted to help various categories and brands in the industry to find their own positions and hear their voices.

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