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    Excellent Review Of China Menswear Senior Custom Forum

    2013/4/3 14:23:00 39

    Men'S WearAdvanced CustomizationForum

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    < p > host: distinguished guests, ladies and gentlemen, good afternoon! China's < a href= "http://www.91se91.com/news/index_f.asp" > men's wear > /a > Advanced Custom forum. It seems that the atmosphere is different. On the two days of the media, the stir fry is relatively hot. The dress issue has brought a boom from our country's wife's visit. Is South China bringing relevant customization?

    On the one hand, we should learn how to dress and etiquette in western fashion and dress.

    On the other hand, what kind of independent contribution should China make? The dress aesthetics and the way of collocation in this era and time, and the courtesy of fashion on various occasions are also needed to be studied here.

    Today, we may discuss the customization of Western-style clothes, and how to wear Chinese clothes in addition to Western-style clothes.

    Such a good time, such a good expert, and experienced entrepreneurs, we warmly applauded them.

    < /p >


    < p style= "text-align: center" > < img src= "/uploadimages/201304/03/20130403023020_sj.JPG" align= "center" border= "0" alt= "/" < < > >


    < p > I would like to introduce the guests who are here today. They are: < /p >


    < p > China < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Association advisor and career dress Research Center Director Jiang Hengjie < /p >


    < p > Creative Director of Norton & Sons Norton sons and daughters (Norton Sons) creative director Mr.Patrick Grant < /p >


    < p > the chairman of the International Wool Textile Organization (IWTO) and the vice chairman of the Premiere Vision strategic committee, Mr.Peter Ackroyd < /p >


    < p > Zhang Zhang, chairman of Qingdao red collar Group Co., Ltd. < /p >


    < p > professor Liu Ruipu, leader of design art and Postgraduate Tutor, < /p > /p.


    < p > the president of Wenzhou clothing trade association, Zhejiang Olympic a href= "http://www.91se91.com/" target= "_blank" > dress < /a > chairman Zheng Chenai < /p >


    < p > Beijing Yiwen clothing and Accessories Co., Ltd. CEO "/p".


    < p > Ceng Fengfei, founder and design director of Xiamen Fung Fashion Design Co., Ltd., the winner of Golden Summit, < /p >


    < p > Zhou Huiming, general manager of Ningbo elegant Chu dress Co. Ltd., < /p >


    < p > Chen Min, chairman of garment industry of Chuang Ji Group Co., Ltd. < /p >


    < p > you can see that these guests are entrepreneurs and brands in China and internationally who are committed to the research of Chinese men's wear custom tailor and men's wear culture. This afternoon, through our discussion and communication, let the past seem to be a minority thing, becoming something that Chinese people should know, will and do better in wearing Chinese men's clothing.

    < /p >


    < p > first of all, we have a speech from Patrick Grant, please.

    < /p >


    < p > Patrick Grant: Good afternoon, ladies and gentlemen. Thank you very much for coming.

    I am very honored to run the oldest and most famous tailor company, which is the custom brand of men's wear in the street of swill street. The company I founded was named Norton. It was founded in 1821. During that time, we had custom-made the "a href=" http://www.91se91.com/ "target=" _blank "clothes" /a for the rulers, kings and very valuable personages of the past dynasties.

    < /p >


    < p > what I want to talk about today is the five trend of the new rise of international men's clothing. The first trend is the internationalization of consumers. Today, consumers are not just from Western Europe and Europe, but they enjoy the brand of the street from all over the world.

    Norway has customers from more than 100 countries. In order to better do our job, we want to understand the life style and lifestyle of all countries. In order to better improve the quality of our service, we are traveling more, read more relevant materials, and understand the life style of every country.

    < /p >


    < p > Second, we still have to continue to develop and understand the new international fashion form and related technology. Our consumers regard us as the beacon of fashion. They look for us from all over the world to find new fashion trends and help them create better lifestyles and attitudes.

    < /p >


    < p > third important trend is that men who can enjoy custom-made clothing consumption are those with rich travel experience, knowledgeable and highly educated people.

    They are real fashion taste families. A real fashion taste family wants to understand every detail of their products.

    Not only do they want to know where these fabrics are made, but they also want to know what structures are made of these fabrics, and they also want to know the structure of < a href= "http://www.91se91.com/" target= "_blank" > textile > /a, and where the sheep come from.

    If you want to be a good custom tailor, we have to understand every aspect of this aspect, especially the understanding of < a href= "http://www.91se91.com/" target= "_blank" > cloth < /a >, and process.

    < /p >


    < p > Fourth, the way of dressing in London has changed from traditional suits and working scenes to different styles of clothes and bottoms, as well as different parts of clothing.

    Choosing a cloth to make a suit is very simple, but if you can match your jacket and trousers, it will be very difficult for the public to show your fashion taste.

    {page_break} < /p >


    < p > we can provide our customers with a good fashion suggestion. This is an important aspect of a good tailor-made teacher, and we need to know what our customers like and what they like in their spare time, so that we can become a better tailor.

    We are tailored experts and experts in the production of shirts. Obviously we know how to make the most exquisite workmanship to do "a href=" http://www.91se91.com/ "target=" _blank "shoes < /a". We need to understand every aspect of men's clothing, from exquisite hand-made shoes, ties and gloves.

    Because many of our customers are going to London from all over the world, we need to know how to help our customers become real gentlemen, including what hairstyles are good hairstyles and cocktails.

    < /p >


    < p > today's tailor-made designer is not only a tailor, but also a master of image. It provides our customers with different images and different image choices. We provide our customers with a very comprehensive service, and hope our customers can maintain a good relationship with us. In the near future, they will always buy our products. Maybe in the next twenty or thirty years, they will become our loyal customers. Thank you! < /p >


    P: host: Thank you! Next, I invite the chairman of the International Wool Textile Organization, Mr. Peter Ackroyd, vice chairman of the first visual fabric exhibition strategy committee, to give a speech.

    < /p >


    < p > Peter Ackroyd: Good afternoon, ladies and gentlemen. I am the chairman of the international wool bureau established in Brussels. We are an organization and organization for the promotion of herdsmen in all countries. We also set different standards for reference to the global industry.

    I have another job. I am the international wool Bureau, headquartered in Sydney, the global strategic advisor.

    Our institution was founded in 1937, but the all wool symbol was launched in 1964. In fact, the beautiful Nuo sheep came to Australia from Europe 250 years ago. 250 years ago, the first beautiful Nuo sheep was shipped from Australia to Australia. At that time, a piece of wool made by the first governor of Australia was made.

    At that time, the textile industry in England was very developed, especially in manufacturing. At that time, our king's wool clothes were very heavy, at least more than 550 grams, or more than a kilogram.

    Since then, the wool industry has been more and more innovative, technology has become more and more developed, the weight is becoming lighter and lighter, draping is getting better and better, and the finest wool has gained more commercialized applications.

    < /p >


    < p > the international wool spinning organization does not represent the wool producing countries, including Australia, South Africa and so on. We have worked out a standard which is called the rule of superfine wool.

    This standard is also widely used in advanced custom shops and European advanced custom designers. The rules are issued by an American institution.

    This standard means that if the superfine 100 weave represents the wool used must be below 18.5 microns, for many Chinese enterprises, the rules from the United States will soon see that the international wool textile organization headquartered in Brussels will also be released. I believe this rule also provides many fabric brands with a guarantee for fabrics.

    Especially for Chinese consumers, they are paying more and more attention to the source and origin of fabrics and components. This is a very important point.

    < /p >


    "P" actually comes from Europe, Britain, Italy, and China's own fabric enterprises. They have been working with many advanced custom shops for a long time. We believe that in China, in fact, advanced customization has sprung up and their relationship will be more and more close.

    We believe that the relationship between dealers and advanced custom shops will become more and more important. Recently, the international wool Bureau has just released the standard of fine wool in China. It attaches great importance to the selection of fabrics. He has also customized a series of rules for the fabric, especially the significance behind the logo of the fine wool logo. The source of the fabric is made by a senior custom master, and so on, not only a brand, but also the meaning behind the brand.

    Since 2007, fabric companies from the United Kingdom and Italy have been working closely with advanced custom shops.

    We also held a series of promotional activities with them. In 2007, we had very large exhibition activities in the largest men's Wear Exhibition. Ambassadors from Italy and Japan all came to participate in this event. In Paris, the British consulate was the last big show of Paris's advanced customization show.

    < /p >


    Ladies and gentlemen, if we redefine the source of fashion, if we compare Paris to the source of women's clothing, the benchmarks of men's clothing should be in London. From the perspective of fabrics, superfine wool is an indispensable element of men's clothing. It has also made outstanding contributions to London's men's clothing for a long time, especially why the factors that can still exist in Paris's advanced customization industry are also the selection of fabrics for P.

    The advanced customization from Europe is closely related to its fine fabric. Only with advanced customization service and fine fabric as the core, can its advanced customization industry continue to thrive today. Thank you! {page_break} < /p >


    < p > host: Thank you! Peter Ackroyd especially talked about women's wear in Paris. Men's clothing in London is based on the fact that Britain is actually leading position and technology in wool fabric. Of course, in particular, he emphasized that advanced fabrics are indispensable elements for men's advanced customization.

    In front of us, Mr. Patrick Grant is also the ten most likely to meet in London last year. So you can see him today without going to London. He is also one of the best clothes chosen by JQ magazine last year.

    Just now, the two speeches of them have seen the research of life form, and they also want to provide good fashion matching for the very demanding people. It is very difficult to show this person's elegant demeanor.

    Our Chinese men's wear brand has been developing for nearly 20 years. Why have we been working hard? In fact, this is also a process of dress recognition. People who work in the fashion industry can't pay no attention to aesthetics.

    < /p >


    < p > that day I went to Shanghai to interview an enterprise and made a good women's clothing business. He said that you naturally did well, and the economy and income would be good.

    Yesterday, the radio talked about law enforcement, and said traffic police, fines were a means to make social traffic order good, but if the penalty means were taken as the purpose, it might be dangerous to do this.

    Fashion is the most important thing to provide people with good things, to improve their lives, or to show their charm and value. If you take this as the first place, I believe people will pay for your things. If you want to make others' money as the most important, I think who will be afraid of you.

    There is nothing wrong with making money. The key is how to do it. Our clothing brand, how to grasp the opportunities in our market and how to do well in ourselves are very important. Applause, thank you for the insights and knowledge that these two British gentlemen brought to us about high fashion.

    < /p >


    < p > next, I would like to invite Mr. Zhang to give his speech on the understanding, practice, perception and desire of the senior men's custom culture.

    < /p >


    Zhang P: Dear Mr. Zhang, good afternoon, everyone! Thank you very much for the opportunity provided by the clothing association for this kind of exchange and study of advanced customization. I am very grateful that our association has begun to attach importance to and set up such a forum, so that we can have a chance to communicate and communicate with each other.

    At the same time, I am very grateful to so many comrades who are interested in customizing this topic and profession.

    < /p >


    < p > > I have been making clothes for 27 years. I made a suit from Qingdao's first joint venture. I was a joint venture with Taiwanese. At that time, although I made a low-end suit, the owner made a suit and went to second enterprises. This year, 27 years ago, I made 27 years of clothing and made a 27 year suit, and I really paid attention to the tailor made in 27 years.

    Having experienced the beginning of spring, summer, autumn and winter in the history of clothing, we made clothes very well, and we could do the money well, the market could sell, and even a lot of clothes were snapped up. After we had finished the clothing, we had no stock at all, and the goods could not be satisfied at all, but that era was over, forever gone.

    < /p >


    < p > in the whole process, enterprises are undergoing evolution. They are experiencing some very serious problems such as pain, inventory, pressure, profit and vicious competition. In fact, I don't want to have anything to do with such a Shandong people or anything else.

    In fact, red silk has always been committed to the benefit of the market, so it is a direct way to make personalized tailor made.

    This road is really speaking, I have been paying attention to it for more than 20 years since I started. Now I report to you that red silk has made some achievements in customization. For example, we now do 400 sets in New York. We firmly believe that in New York and the US market, 1000 suits can be made every day at the end of the year, or even 3000 sets of shirts.

    < /p >


    < p > today I am very glad to have this opportunity to share with you, tell you a real red silk, also tell you now have this market demand, share with you such an experience.

    At the same time, I also saw the customization of our domestic market. You are also customizing. I am also customizing, entering a very fierce vicious competition, but the final result of our struggle is to make our customized industry a splash.

    Why? Everyone dressed up with a head, with a model team PR, and one hundred companies competing for a project. What was the last result? The enterprise spent 2000 yuan on a suit and finally made 500 yuan, and now I made more than 13 million suits, and quite a few of them were group buying. This is a very painful lesson for us.

    The budget of 2000 yuan is 500 yuan, and where is the quality? We have done three words for the reputation right of our industry.

    < /p >


    < p > to listen to this meeting today is to care about where the industry will go, whether it will make money or not. If there is any hope, I can see that everyone here is listening carefully.

    Just now, the British guests spoke very well. They made advanced customization and made taste. They created history and continued to the present. They pay attention to wool and pay attention to quality. This is a very good thing. It is worth learning and worthy of our inheritance.

    But our market in China is quite different. To fit the Chinese market, we now say that the demand in the US market and this market is not exactly the same.

    Customization, I think that includes ABC or various forms, not customization or customization, the most suitable one is not the most suitable one for customization. I think customization is the most suitable one.

    To what extent do I sell to the US market? Now our list of data from the United States is coming. After this data comes in, we do zero back work for you.

    Enterprises can fully use industrialization and digitalization to do well, they will be very satisfied, the market demand has not reached the grade status, and the demand of the public is far from being satisfied, the basic fit has not yet been satisfied.

    The British practice, I also seriously study, at the same time, I think if our industry has a real understanding of customization, we all respect the custom, pay attention to customization, pay attention to the real core value of our industry. We all care for it and create the future together. Can we consider our customization? This unit wants to spend 2000 yuan to do it. We will let you spend 3000 yuan instead of 500 yuan. Now, the price is gone, the quality is no more, the profession is gone, and the reputation is gone.

    I think this is a shame, very humiliating, I personally think so, how do you think I do not know, I think so, I think our industry, since we love this industry, we should pay close attention to this industry, take care of it, this is a very important thing.

    {page_break} < /p >


    In the past ten years, we didn't advertise. Ten years ago, we had many advertisements. Every year we spent 120 million advertising, and ten years later, we did not advertise, and we did it in a down-to-earth way.

    Now we expect that by the end of this year, our business suits will reach one thousand sets of custom-made products, instead of modification. We have done in the field of customization, and we find that the demand of this market is huge, and people will not change as long as they wear custom clothes.

    Why does it not change? Because real customization, really correct customization, is a change to a person, a promotion, which is equal to the dignity of this person.

    The concept of customization, at least, requires him to put on his own clothes, belong to his own clothes, suit his clothes, and we should at least reach the grade.

    Now everyone is shouting slogans, you also customize, I also customize, big scissors, small plus points, this whole process violates the foundation and principles of customization, and adds a lot of deception factors.

    Can customers deceive? Can consumers deceive? Once he finds out that the clothes are not suitable, he says that the customization is not good.

    < /p >


    < p > later I discovered a rule. Red silk is very famous in China. Almost no one knows, but we have a great reputation in New York. In New York, the most expensive suit we can make can cost US $120 million to make our suit. But in the country, we have no reputation. We don't know why, but we can't find the reason.

    As a result, now we have found out what causes. As long as we do solid work and do well, Americans feel good, right, I give money, I am very satisfied, I should give money.

    But now we are not the same in our country, who is a big official and whose mouth is big. This kind of thing has formed this concept, irrational consumption.

    What's the result of this consumption? That is, the industry and the custom industry do not exist in China, because no one's custom made clothes are not customized, for example, your custom made clothes, the repair rate is very high, and some even reach two or three times. That is, a dress is called a dress and can not be called anything else, but it doesn't matter with customization at all.

    < /p >


    < p > today I was asked to give a speech at the meeting. I appeal to you that the market demand for customization is huge, and the space for customized market is huge. But how you treat it, the market will treat you. If people in our industry pay attention to customization together, make efforts to customize it and do it with your heart, I believe that the future of this market will explode tremendous energy.

    If the industry can be very self respecting and self respecting, instead of killing each other and vicious competition, let's think about what we will do and fight for so many enterprises. You have put the price down to the lowest level, and you will not make money or lose, nor have you earned any money.

    Finally, it is inappropriate to fall off a garment, and the quality is very poor. But the name of the game is custom-made, and I also make a high customization. I think this is a very dangerous thing for us.

    < /p >


    < p > is the real customization so terrible? I think the real advanced customization, if we go to the world according to the British way, is almost impossible for us, because we can not get out of the English people, but if the world needs, we should customize, to meet the basic needs is also huge.

    Because the British approach is very high-end practice, he is the experience of many years to do this thing, we want to put all these experiences in China, this is a long process.

    Half a century ago, it was impossible for us to survive again. But I have a suggestion here. What we do is customization, industrialization, real advanced customization, but we can make industrial customization. We have made customization an international, digital and platform.

    For example, our current customization, in the United States is to dismantle the 19 data of this person, to dismantle this person's information, through the network to our data center, our data center can complete the design in real time zero time, as long as the data information is right, it must be right, it will not be wrong.

    Our production can be completely personalized on seven working days.

    All our handmade suits can be produced by industrial production. We can make water production. We can do all the high-end things by hand. I think there must be innovation and change in this industry, not manual or manual.

    Hand is what concept, to have the concept of manual, but also have the concept of flowing water, not all the hand of a person, that is very difficult, a person can learn all the life is a big problem.

    < /p >


    "P." again, I want to think about the concept of customizing this. How do we all understand it? I love the industry very much now, I feel very dislike the industry, feel the wrong line, do good real estate, do anything good, so love, love the original cause, I think this industry is a very beautiful industry, a very bright industry, an industry to promote the civilization of society.

    Generally, the guests we do in the United States are basically good friends. Now we have hundreds of thousands of loyal customers, and they don't even change their dress habits in this life, and they have fallen down in our red silk.

    Why do you want to think about it? Because in the process of customization, they meet their needs, a demand that satisfies their confidence and a psychological need that satisfies them.

    I would like to think about customization. I am 60 years old. I see how old clothes look like an old man. Now I slowly try to customize clothes. Now the custom made clothes can make you, a fat person do not have the belly. I also show you that I have a lot of belly, but I don't have a belly in my suit. This is the concept of customization.

    If you can put a person on the beauty, the feeling is different, the age has come down, the state of mind is happy.

    If life can be customized, how wonderful will our society be? Now that we have not done it, why not? Because we do not have enough self-discipline. I firmly believe that this is a beautiful industry. This industry can help many people dream come true. It can help many people to increase self-confidence. We make money to do business, but earning conscience money is something you should have.

    Do not say that we have a list of each other, how can you get your list, how to make you fall down, and how to get my list back? I have a bunch of beauties from a boss to invite tenders, and that has nothing to do with the tender, become a professional, and spend a lot of mind doing this thing.

    {page_break} < /p >


    < p > I firmly believe that you conscientiously dress and customize well. Our experience shows that the profit margins we have now customized are very large, the prospects are very good, the market demand, the market gives us information, the future is very good.

    We now have 3000 employees, all of whom are making customization. Our customization is geared to the whole world, facing the whole world, platform, globalization and digitalization. Our platform promotes multilingual accessibility.

    The concept of internationalization has been completely cleared up, and the concept of digitalization has been opened up.

    < /p >


    < p > > let's talk about digitalization again. We make customization entirely based on experience, excellent experience and years of self-discipline. We are Chinese enterprises, ten years of business, many enterprises have gone bankrupt in five or eight years, and some enterprises are also in name only. What we need to do is to complete the customization quickly and customize with the life cycle of our generation.

    We bid, how can an old man go to bid? There is no way to survive, to survive, to customize, customize, customize the Americans and New Yorkers.

    Practice has proved that our path is very correct. We start with the Americans and start from New York. If you do it with your heart, they will be very grateful to you.

    So, if you really customize, they are very grateful to you, and they feel that it is right for you to spend money, respect your labor, do not need you to bring beauty and other, a fair market.

    < /p >


    < p > in this case, what do we do in the international market? How many English, Italian, German and French are we made? We turn it into a code and a number, which can not be truly expressed in language. We are actually doing such a system to solve this problem with this system.

    Around the world, we have a complete set of solutions. This solution is not that difficult. You should not say that to that extent. Our method is called a one-time, two good way. The clothes we made for you are especially good.

    After a six day training, a little girl can do well from scratch. Why? There is a whole set of methods to solve this problem, a set of solutions, rather than our training class, big cut, small plus one, digitalization is well applied to dress fixing.

    < /p >


    < p > we did a good job in the UK. This list is a set of numbers and information after the list is sent to the system, and sent to our data center through the network. Our data center is interpreting your data and information in real time, and absolutely guarantees the personalization. It will definitely not give any problems and satisfy once.

    Many comrades say that you do not call customization, customization should be fitting, some of the best try three times, we are not able enough now, we do in the United States, if you try three times a day, it will be troublesome again.

    The clothes in New York of the United States sent us $65 and sent us $65, so we can not do this, forcing us to carry out personalized customization to make a good plan.

    < /p >


    < p > today we have the opportunity to tell you about our approach. I also want to encourage you. Many of you here are doing business. I see that there are many excellent enterprises. We already have a very mature approach and a mature solution for advanced customization.

    Now, we are confident to tell you that this is a set of good solutions. No matter who is interested, you are welcome to Qingdao to visit the red ribbon. Our position is to make a global solution for the whole life cycle of advanced customization. We are suppliers, brand you do, no problem.

    We have about 170 customers in New York. One of our customers told us to make clothes for a Chinese company, customize it for him, basically 60% repair, basically turn over a garment, or even a lot of it, so there is no doubt about how to make money. You lose people and you can't make money.

    Our industry can communicate and communicate with each other. I spent ten years in red silk, invested 260 million funds, and set up an enterprise platform. This enterprise platform can carry our plan to make one hundred thousand people to customize our platform in the world. Our purpose and our final idea is this, but whether we can achieve is two different things. Today I will tell you this idea.

    < /p >


    < p > advanced customization, customization is a big industry, has a broad market prospect, we through the practice method, its profit space is also very, certainly not worse than you do retail, but it is one, that is the real custom, rather than using the mouth to do, rather than deceiving people.

    I am fooled by cheating. I can't do it in a confused way. There is no problem with real customization. The red door is always open. You are welcome to visit, visit, and guide at any time. You can study our common development. Thank you! < /p >


    < p > host: Thank you Zhang Chang, who is sincere and honest. I think they have gone through a unique way for many years to make this enterprise have a very good future prospect. He just said that I was very impressed. Besides having many good opinions on tailored profession, the problems that can be solved by customization can bring confidence to people. If life can be customized, the society will be more beautiful.

    Applause to Zhang Zhang, I hope you can join hands with him, the brand can do it yourself, and some aspects can be done with everyone.

    < /p >


    < p > next, I would like to invite Mr. Liu Ruipu, a professor of Beijing Institute Of Fashion Technology, to give us a speech on the men's advanced custom code.

    < /p >


    < p > Liu Ruipu: Good afternoon, ladies and gentlemen! I have heard three speeches just now, and have benefited greatly.

    The topic of my speech today is the password of advanced customization. Is there any password for advanced customization? Let's not interpret it first. I will not explain it. After finishing my speech, everyone will have one answer.

    < /p >


    < p > how far is the advanced customization of men's clothing in China? There are two answers. One answer is far away. Why is it far away? Let's look at a few cases. What did Obama wear in the January 21, 2013 presidential ceremony? If we did a question test, if we answered 1%, there would be hope for China's advanced customization.

    In January 20, 2009, when President Obama was still dressed in this time, the customer had to customize a set of Chase Tofield in the advanced custom shop. The answer was almost zero, far from advanced customization.

    What is Chase Tofield? Obama wore Chase Tofield when he was on the throne. Chase Tofield was last time. Why did he wear Chase Tofield? Because in his coat, Chase Tofield was the top in etiquette and the highest etiquette in his coat. When he was a president, he was in the winter, and he had to wear the best coat.

    {page_break} < /p >


    < p > this is vice president Biden wearing a classic version of Chicago field. Chase Tofield is a big family called Albert version. It has a very important message. The lapel is black velvet.

    This morning, I saw some advanced custom stores. How many advanced custom-made interpretations of this code? Today, it is a great honor for us to make an enlightenment to us by Mr.

    < /p >


    < p > the picture on the right is the Albert version of Chase Tofield, the coat you can wear on Obama's accession to the throne, the balmacken worn by former president Clinton. How many of us know this concept? Hu Jintao wore a modified version of balmacun when he visited foreign countries.

    Looking back, our country's president's trip to Africa set off a fashion boom, and the country's soft power is very good.

    What did Mr. Xi wear? He wore a casual edition of Chase Tofield. How many people know that clothes making enterprises do not understand what they are doing.

    < /p >


    In 2002, President Bush visited China in the winter. When he went to the Great Wall, he wore a piece of Chase Tofield. When Obama was president, it was 2008. Let's think about how long it has been since 2002 to 2008. There has been no change in chidfield.

    When Nixon flew to China in 1972, when he was off the plane, he shook hands with Premier Zhou Enlai. At that moment, he was dressed in chidfield. Why did he wear ch'sfield? Because he paid too much attention to the visit to China. I had to wear the most advanced and custom-made dress. When he got off the plane, he told his colleagues, including his wife, that you were far away from me. When I shook hands with Zhou Enlai, I wanted the whole world to see only two of us shaking hands, and I wanted the whole world to see that the world was changing.

    Why did he wear Chase Tofield? < /p >


    P, 1940, during the Second World War, when the US Prime Minister Churchill entered Chinatown 10, he wore exactly the same clothes as Obama did today. How many years have not changed? Why? For nearly half a century, let's see what Chist and Field are like. Chai field is a British gentry. Why is he famous? All our diplomatic rules today are to a large extent benefited from Chase Tofield. One of his famous books is to write letters to his son, to tell his son how to be a gentleman.

    The Sharon in our social life today was created by Chase Tofield, but the content changed. What did Sharon talk about on weekends?

    We must remember this name, what is called "piercing out culture"? When you have to wear this dress, you must trace back to the historical symbols, historical elements and historical details of this dress.

    < /p >


    When p knows nothing, it's not just the code of Chase Tofield's coat. It's just a dress. What's close to us is what Mo Yan wears to win the Nobel prize.

    Before he went, there were various plans on the Internet. Before Sina went to Sweden, I published a thousand words of micro-blog. My main point of view was that Mo Yan had only two choices. Before Mo Yan went there, there were two choices. First, according to Nobel's regulations, we must wear swallow tailed clothes. How many people know how to wear the tuxedo? Now, in the so-called advanced customization, if you really customize a set of tuxedo, I can imagine that almost 100% can't get it down. "Mo Yan"

    From top to bottom, from inside to outside, we packed the whole range. We visited a shop just now. He made a shirt, a shirt that matches the evening dress, and the shirt of the folded piece was revealed by the lace. It was a low-level mistake.

    I have just visited it. No one is right in wearing the tuxedo.

    Mo Yan accepted the prize very close to us, and immediately gave him a custom dress. What's Mo Yan saying? Mo Yan used to wear a tuxedo in accordance with Nobel's constitution.

    The second option is to give up. If you don't wear a tuxedo, the guard will not let you in.

    What are the requirements? From top to bottom, from inside to outside, they are made according to all the codes of the tuxedo, including the fabric, shape, elements, everything, including what socks to use.

    Let's take a look at Mo Yan's trousers. There must be a side pin, but there is a flaw in it. It is his vest. The coat of the tuxedo must be lower and the lower the better. The three buttons are almost on the way. The latter is comparing with Mo Yan. The distance between Mo Yan's buttons is more than doubled. If he makes a custom in the street, there will be no such problem. I'm sure he is not made in the street.

    < /p >


    Case two, almost all the men's clothing brands in China are making advanced customization or planning this project. Are the conclusions ready? Second, what is the advanced custom of international men's clothing? What is the International Ecology? P is luxury, and what kind of social ecology does the luxury goods have? In fact, one of the hidden rules is that the rules of the rich, which I speak today, plus the mainstream society, plus norms.

    Let me answer one question. Are they expressive style, popularity, rank, time or identity? If the gentlemen, ladies and friends here answer me, if you can answer, 10% of you can answer, this environment is very professional.

    The time is right. These two suits only represent time, because the two suits are the highest level of evening dress, one is the day dress, the same is the same level, no matter what identity is required to wear.

    On the left is Obama, and on the right is a British aristocrat. It only represents time.

    How many people know about the advanced custom business? Look at the top left corner. When Prince William is getting married, no one wears a tuxedo. When the Japanese Prime Minister is in grade, the whole family takes no photos of the evening dress because the time is in the daytime.

    < /p >


    The experience of P > Japan is worth learning from. Japan's culture is very close to China. The Japanese body is close to the Chinese. Japan is the only developed country in Asia. It is because it has grasped the code of clothing, and the Meiji Restoration introduced civilization in Europe in half a century, almost 50 years.

    Advanced customization is not an overnight job. China has a long way to go to do this.

    < /p >


    < p > suit, blazer and jacket are styles, popularity, rank, time and status. If a very professional senior customization is made, it is easy to answer this question. It has both style and rank, but the hierarchy is dominant. When you combine the styles and grades to understand these three suits, you will not wear the wrong ones.

    {page_break} < /p >


    < p > what is I wearing now? Suit, it has several indicators. First, the combination of the same color and the same material suit can be plated into suit. If it is not the same color and the same material, it can not be plated into suit. Look at our Chinese magazine, almost all the suits are plated into suit. It seems that we need to do very professional homework.

    Suit is the positive version of the suit, blazer is the sports version of the suit, and jacket is the casual version of the suit. Actually, I am talking about a very small part. I studied the advanced customization in the early 90s of last century.

    < /p >


    < p > the lower right corner is a typical suit, IT industry, a big guy, the Europeans, he wears the three piece suit of underground channels, very Britain, where there are passwords in it, representing the worship of the British civilization.

    Women's wear in France, men's clothing in the United Kingdom, just now Secretary Wang said that it is very important that the fabric in Britain is very excellent. In fact, there is another point. I add that Britain is rich in gentlemen, so the lower right corner is very gentlemanly and very British.

    < /p >


    < p > third cases, are they expressing style, popularity, rank, time and status? We should improve the taste of Chinese people, and China is the least innovative and graceful. We should particularly appreciate the president of Chiang Kai Shek, who is the first crab. Because many years ago, when Chiang Kai Shek discussed this issue with President Jiang, when he joined the dinner, I was planning for him and strictly according to the standard of the dinner party.

    It only represents grade, it is the same time, it is evening dress, it is not style, nor is it identity, nor is it popular. It only indicates grade.

    When Elizabeth, the queen of England, invited Obama to dinner, she received an invitation to wear a white bow tie to show that the banquet was the highest.

    If you write a black bow tie, it is lower than the white bow tie, but the time is night, and can not appear in the daytime.

    I find that when many enterprises do their own advertisements, the information of the day and evening comes out at the same time. This is actually very normal. The clothing association has the responsibility, the responsibility of training, why? I will talk about it later.

    < /p >


    Let's take a look at a case. Dunhill, Windsor's biggest feature is Scotland lattice, suit is the same color and the same material, but it must be tied, because it is a positive version of the suit, the standard color is mouse grey, the right hand is the casual version of jacket, the casual version of the evening dress is not a formal dinner, you can wear this p.

    The right hand, the priest shirt two indicators, the collar is white, the collar is white, the body is colored or striped, the priest shirt represents the American culture, but the impact of the British society, the United Kingdom in turn to promote the culture of the United States.

    We have a lot of companies that make shirts, add a white snake to the middle door shoulder, and white pockets. When designing, we should change the code according to the password of the costumes.

    For example, you can remove the cuffs without white, but the collar is white. The main fabric can change the color, but can not use dark colored fabric.

    < /p >


    < p > we look at the code of clothing from the political structure. After 9.11, the United States issued a policy called preemptive action. You must set a blacklist for some leaders who are preemptive. Before I fight by those rogue states, I will knock you off first. This is called the first person system.

    It wants to make a blacklist. Who does the blacklist include? The most important principle is the rogue state. The so-called rogue state, we interpret in the clothing is the person who does not play the cards according to the rules. Which ones do not play according to the rules? Actually, they do not play cards according to the password.

    The first one was Sadam, the second were Zha Fei, third Venezuelan President Chavez, Iran President Ahmadinejad, North Korea Kim Jong-il, including Bala Fate, and later I found that they never wear a suit in the code.

    This pattern has very beneficial enlightenment for us. Our leaders especially pay attention to the international image. The diplomatic whirlwind is meaningful.

    < /p >


    < p > this picture gives us great inspiration. What is the situation in the international camp? Arafat is too weak. The left hand is the mainstream society. I think about a problem. If a society does not make rules according to the aristocratic class, it will never set the rules according to the DPRK, nor will it follow the rules set by the Kampuchea.

    From a point of view, it is helpless, but from another angle to think about this problem, this civilization must be an advanced civilization. When Arafat passed away, Abbas was replaced by him. He relaxed with the United States, because he played cards according to the rules, and he had a Chai West Phil de.

    The classic codes of clothing must be thoroughly understood without risk.

    < /p >


    < p > International Men's wear code running route originated in the United Kingdom, in the United States, the system in Japan, chopsticks effect and fork effect, the British born from the blood, with this information, just like China after life, do not need to learn chopsticks is the same reason, write a Book How to use forks must be Japanese, if you write a Book How to use chopsticks, must be British.

    The route system in Japan, because the Japanese do not have the password culture background, so we must study systematically.

    Why is it happening in the US? Because the United States is a nouveau riche in the eyes of the British. In order to avoid being an image of an upstart in front of the British people, it is very thorough to study the clothing code. The Ivy originated in Oxford and Cambridge, plus the street of swill.

    < /p >


    < p > elegance, appropriateness, appropriateness, taboo, we are basically in the appropriate and taboo level, so we have a lot of space to learn how to be elegant and how to be decent. How can we do the ecological and Countermeasures of our advanced customization? First, we must admit the reality, what level are we at? What is the case of the Olympic Games?

    The entry dress was made by my team, but what did you see? We strictly follow the clothing code. The State Sports General Administration organized the top experts consultation. Then we put forward a suggestion that the color system should be pink.

    At that time, I was there, I was personally experienced, and the top experts in the country were there. I dropped my eyes at that time. I made three suggestions at that time. If the State General Administration of sports decided on this plan, I quit and can't throw this person away.

    From the first to the next, which country wore pink?

    Third, pink is suspected of homosexuality. This is the level of our experts. Obviously, he does not know the password. So I told the General Administration of sports that if you think there is any objection, I will give you all the evidence of the program a week, and I saved a major event.

    This I am very calm, this set of pink plan certainly negated, finally came out is "the tomato scrambled egg", my heart still has the slight expression, at least this kind of clothing color is not elegant.

    China's development stage is such a level. Let's not spoil our growth. If this level is too many years, the development stage will reflect this level, including our experts.

    {page_break} < /p >


    When P and Liu Huan sang the Olympic theme song with Saurabh Lyman, Saurabh Lyman wore evening dress. Liu Huan wore a street T-shirt. The most failed case was Li Yong's photo, and even some experts rated him as the national fashion gentleman.

    The Olympic dress in Britain is wearing blue and white trousers, originates from Niu Jian and Cambridge.

    All developed countries can hardly go beyond blazer. They are metal buttons.

    We should gradually build a middle class, aristocratic class, gentry class, representing elegant lifestyle.

    Just when reform and opening up, Deng Xiaoping wore Chase Tofield, why is he so great? It's not accidental. Deng Xiaoping never wears a suit. But how can he deal with this diplomacy? Carter will dress in a dinner party. What does he do if he doesn't wear a suit? Black Zhongshan dress goes to a dinner party, and he wears a gray middle mountain suit during the day. It's too big.

    < /p >


    < p > Dong Jianhua, the first generation chief executive of Hongkong, is a famous gentleman of peace in Hongkong. You will not find any flaws in his clothes. When the legislature voted, he wore white trousers and checked shirt. This is a gold combination and no tie.

    Mr. Ang Lee, a native of Hongkong, Mr. Leslie Cheung, who died, is a quasi gentleman. But it is rare in mainland China. Li Yong has been ruled out.

    < /p >


    < p > How do we build customized brands? The most important thing is to make long-term cultural accumulation. I have several points to share with you.

    First, life experience is greater than money reward.

    < /p >


    < p > two, China is the most missing technology, the most missing is do not know where to use technology.

    < /p >


    < p > three, establish training mechanism, go to the clothing association and go to an enterprise. I suggest that the clothing association consider this problem. Japan put forward the national plan in 1963, that is, the TPO plan. In 1964, the Japanese Olympic Games in Tokyo, before the Tokyo Olympic Games, all the citizens in Japan should set up the international image of the Japanese in the whole world. He put forward the TPO plan, which is actually the plan of the clothing code, which was put forward by the Japan men's wear Association.

    Instead of relying on money, customization is based on wisdom. The China Fashion Association's men's wear Specialized Committee has set up a special study on the organization, and Japan's experience is worth learning from.

    < /p >


    < p > four, operation and consumption are lack of cognition and accumulation of password. Operators have the obligation to guide, depending on employees, from employees to CEO are worth doing.

    < /p >


    < p > five. Knowing passwords is indicative. The sooner we master them, the greater the initiative and long-term tasks.

    < /p >


    < p > six, master TPO knowledge, system personnel reserve, for example, the loss of front-line staff should be kept up.

    < /p >


    < p > seven, set up a complete set of clothing code of advanced customization of corporate culture, from the operation manual, each enterprise to make an operation manual for their own enterprises.

    Thank you! < /p >


    P: host: Thank you, Mr. Liu. It seems that our task is very heavy. From every one of us, no matter what style and personality we have in the future, I think we should understand that we need to know the history of fashion, and we need to know how others build this culture and build up this kind of value.

    Even if you want to build a new self, or a more interesting one, which is more in line with the future and life value, or rules and systems of dress, we need to understand the past, understand others and understand ourselves.

    Just now, Miss Liu has introduced a lot of rules to us in the western system. At least, many of our brands are doing things on the system. They are not doing this system. Maybe the whole society is progresses. As an important driving force, clothing is quite responsible and has the prospect of the future. It is also an opportunity for the market.

    < /p >


    < p > > next, please bring out a few guests to the stage. We continue to extend this topic. We applauded the chairman of Wenzhou clothing trade association, Zheng Chenai, chairman of the Zhejiang ononi apparel Co., Ltd., CEO yacht, Beijing Yifeng clothing and apparel Co., Ltd., the founder of Xiamen Feng Fei Dress Design Co., Ltd., the designer of the Golden Summit Award winner Ceng Fengfei, the general manager of Ningbo yachu Clothing Co., Ltd., Zhou Huiming, Chen Min, chairman of garment industry of Chuang Ji Group Co., Ltd.

    < /p >


    < p > our meeting today is very professional and close communication. We all know that they have ideas in men's clothing and advanced customization, and want to do brand and entrepreneurs in this area.

    We also invite the two former international friends to come up, first of all, Mr. Patrick Grant and Mr. Peter Ackroyd.

    {page_break} < /p >


    < p > our main problems are: what obstacles do China menswear's advanced customization face to? What is the international menswear brand advanced customization mode for us? What aspects should be developed for the menswear's advanced customization, and how to bring together the industry associations and fashion brands to lead the tailor's demand of high-end clothing.

    First, let's speak to the general manager of the boat.

    < /p >


    P: Zhang boat: this topic of advanced customization is actually quite large. The most high-end brand of our company has made many customized activities, including the cumulative degree of VIP customers. I think there are more obstacles, such as the overall environment, the overall understanding of advanced customization, the understanding of gentlemanly spirit, and how to dress with dignity.

    I sometimes feel that there is still some obstacle for enterprises to combine our brand culture with the clothing password system just mentioned by Professor Liu, because it is impossible to achieve these two perfect combinations in a short time.

    < /p >


    < p > another pressure that I feel is that in fact, China's support for overall technology in the aspect of processing, I think there is still a need to improve, because there is a need to improve the basic requirements of tailored clothing, how to embody the taste and so on.

    < /p >


    < p > in short, I think system engineering needs training, which needs better product category support from processing enterprises.

    < /p >


    < p > host: what are your main points under this unfavorable condition? < /p >


    < p > Zhang boat: we mainly from two aspects, one is how to provide our customers with some advice on good dress consultant. Our customers need a lot of knowledge and knowledge in this area.

    The second is how we can provide our customers with really good products and good combinations. This is what we can do now and provide customers with.

    Of course, the effect is also very good. Our brand, high-end customers have sold millions of customers a year, and many of my customers at the level of 2.3 million.

    < /p >


    P: host: I have a good idea. You can call Miss Liu to find one hundred people in every city.

    < /p >


    < p > Zhang boat: Miss Liu has a software. I can make an advertisement for him. His software system for clothing is also considering the docking.

    < /p >


    < p > host: complain that consumers do not understand useless, but to teach, simply put the right customers in the store to experience, and then can sell.

    < /p >


    < p > Zheng Chenai: I am the president of the clothing enterprises in Wenzhou. I am concerned about this topic, because Chen Min is also here. We feel that Wenzhou is relatively speaking. Men's clothing is more developed. What do we think of Wenzhou men's clothing next step?

    < /p >


    < p > host: what do you think is the problem of customization in Wenzhou now? < /p >


    < p > Zheng Chenai: Wenzhou pays much attention to this. I am working hard to do it.

    Just now, I heard Mr. Liu say that customization is very far away. In fact, we do it quickly. In fact, it is because we didn't do it before, so we felt very far away. We were too late to do it.

    < /p >


    < p > besides, customization is what I understand. In fact, customization has changed the way we consume garments and garments. First of all, the market wears and wears the way of consumption. I think that clothing consumption is lagging behind because there are many problems in the production of garments and clothing.

    The homogeneity of Chinese men's clothing is so serious that the brand can't be seen out of the trade mark, but in fact, the consumption pattern has not changed and clothing consumption has been changed.

    Because garments are standardized production and standardized consumption, it is precisely because clothing production and clothing consumption, so our clothing homogenization is so serious.

    If the customization is made, the professional help you decide and match, I think the homogenization will be solved. In this regard, customized consumption is a revolution, and it is a very meaningful revolutionary action for the clothing industry. When everyone wants to enter the custom consumption, I think Chinese dress is very well understood, very cultural, and can reach the state just mentioned by Mr. Liu.

    Customized consumption has promoted the clothing industry from business to service industry. Clothing creation should be a service industry, not a business, not a buying and selling problem. It must be like professional hairdressing, professionally tailored to you, help you to match, help you design, customize, and strive to advance. This is very meaningful. Thank you! < /p >


    P: host: Zheng Chen AI is also the president of the Zhengzhou clothing trade association. Not only is your own business, but also the whole Wenzhou men's wear can present a new development value, so that we can see the ability of Chinese men's clothing.

    Japanese women's kimono is also a very important symbol. In high etiquette occasions, this is the case. China must thoroughly study the mainstream of the world and respect, learn and use it.

    On the other hand, is it possible for China's 5000 years of culture and history to contribute and develop? 1 billion 300 million, whether the way of life practice and economic development of Chinese people will bring the contribution and value to the world in the future.

    Of course, these problems are also discussed in the clothing industry. We can not draw a conclusion. But Ceng Fengfei has some thoughts on the clothes with Chinese elements. What do you think is the problem of advanced customization, or what kind of advanced customization do you think we should do? < /p >


    < p > Ceng Fengfei: I've heard a lot of pressure, and we are all shouting for advanced customization. But China has its own positioning of aristocratic and peaceful people, but we have lost all of them, and have not yet understood the way we dress ourselves.

    It also needs a lot of clothes to wear on occasions. We don't let all consumers understand what clothes you wear on occasions.

    Everyone is doing men's clothing, I think men rarely change clothes, I also think that people can communicate with people from clothing, what clothes to wear on different occasions, boys should understand.

    When I was a judge in the morning, I hurried to get very hot, so I took off my clothes, but when I saw everyone was very gentleman, I was so wrong.

    On different occasions, you have a gentleman's behavior. You need to understand the taste and quality of life. When the occasion comes out, we will not make any mistakes.

    {page_break} < /p >


    "P > every time we communicate with guests, many of our men do not like to go shopping. But when we are young, our mothers wear clothes, and then you have a girlfriend. When you have a wife, boys are brought by three bands, one is mother, the other is a girlfriend, and then a wife.

    Men wear clothes, a link, mothers, girlfriends, wives can not enter the state of life, so there is a lot of personality missing.

    This is a state of life. We need more advice from people who are doing this.

    I am doing this now and again. I am a a href= "http://www.91se91.com/" target= "_blank" > designer "/a". I still like Chinese culture. Maybe a few years ago, I thought I had money, I would go abroad to make a show, let foreigners have a look, but now I think that I am going to go abroad is a shame and a long face, I am very scared now.

    Because when you go out, what do you take, take out their things, or go out with our Chinese stuff? We have 5000 years of culture, they say your clothes are only three years old, and what are they selling for three thousand yuan? I say, according to Chinese culture.

    China has little real dress to go out, and we all work together to create a certain leader. When we go out, we have our own national costume. When we go out, the Chinese face is tall and confident.

    I think there is a certain gap between the clothing and the world, but many Chinese enterprises, fabric suppliers, suppliers and manufacturers are working hard. I think a lot of them have been connected with the world.

    < /p >


    < p > brand has accumulated for so many years and we know that we may have been missing for a while. The Chinese people have been constantly upgrading their clothes. I used to be in Fujian and Fujian. Many brands were very low-grade. I said they were not low-grade, but they decided the consciousness of production.

    When I was making my own costume today, I was also making custom. I once received a family in Malaysia. I assembled their Pinyin, Chinese characters and peony, and the fabric design and material integrity showed the customers. They liked it very much. This ability is called advanced customization.

    I now do more customized products, to meet the needs of different consumers and different shapes. The real customization is actually product customization. There are still many differences in lifestyle, but there are more products.

    < /p >


    Moderator: Thank you, Mr. Zeng. I would like to know if you would like to know that the clothes worn by the president of China are still J Tofield. How does it define the mainstream etiquette nowadays? How can it be so powerful and how to decide rules is its rule, do we have hope or no existence at all? < /p > p


    < p > Chen Min: from the perspective of entrepreneurs, I am concerned about customization from the perspective of enterprise development. Now China's men's clothing is facing the homogenization of products, the processing profit of production enterprises is declining, the added value of production is not high, and the growth of China's clothing trade is stagnant.

    How to improve the added value of clothing for advanced customization is a problem we need to consider.

    < /p >


    < p > Chinese brand is facing more and more inventory. How to reduce inventory can increase the profit of brand enterprises, or reduce the stock by customization. Because it is now clothing production, the product is not accurate to the market one hundred percent, and finally, profits will become repository.

    If we can reduce inventory through customization, I consider these two aspects. Customization can increase the added value of production to our garment enterprises, second, reduce inventory and increase profits.

    In this regard, I think customization is not necessarily a high-end customization, because advanced customization is only aimed at wealthy people, or national leaders and stars. This customization is not a patent for the rich and high-end people.

    Ordinary consumers also need to be customized. Why can't they meet their needs? Why can't they become the public's patents? < /p >


    < p > host: involve cost, practice and process.

    < /p >


    < p > Chen Min: so everyone thinks that the high cost of advanced customization is actually a change in the way of production and operation. Where the high level is, the cost of fabrics, materials and workmanship is very low in the whole clothes.

    Now the average clothing cost is more than five times the retail price, the cost is only less than 20%, and the greater cost is in the circulation field. The cost of the circulation field can greatly reduce the circulation cost and reduce the inventory.

    Clothing enterprises 30% profit is eaten by inventory, if custom reduces inventory, profits will be greatly improved.

    {page_break} < /p >


    < p > host: Chen's view is that as China's clothing brand, in addition to advanced customization, personalized customization.

    < /p >


    < p > Chen Min: my slogan is personalized customization, not necessarily advanced customization, which can lead to fashion customization. This is the way for more Chinese enterprises and brands to go in the future.

    < /p >


    < p > Zhou Huiming: it is a great honor to attend this forum today. I participated in customization because I was studying abroad. The earliest custom made clothes in 2005 did not fit, and sprouted into the advanced customization industry. We only made full code linings, all imported from Italy, and all the fabrics were imported from Italy.

    How can we break through customization and make fashion customization?

    Western-style clothes look almost the same. The key is color. Western-style clothes are easy. Casual suits are very difficult. I think the next Chinese dress is a casual suit, because many of its fabrics and flower shapes can arouse consumers' desire. Advanced customization must be branded, and the brand will have style, and choose the combination of fabric and fashion.

    I am more fortunate that over the past three years, I purchase fabrics from Italy in the two quarter of each year. The key to domestic customization is divided into two aspects, one is workmanship and the other second are fabrics.

    How does our fabric compete with others? Try not to go through traditional channels to purchase directly through Italy to achieve maximum value.

    < /p >


    < p > our company is our own production enterprise. We introduce a package, our own fabrics, our own sample clothes, our own workmanship, and advanced customization. If there are no clothes for you to try on, many of the domestic advanced customization I have also stepped on, they all say that there is no clothes to wear for you, they simply can not afford clothes.

    We must be fashionable, we must invest, and invest in fabric, plate and clothing. The most important thing is to attract customers and make a suitable clothes for him.

    Customization is made of branding and fashion. The breakthrough is in fabric and plate.

    < /p >


    P: host: Fashion includes ZARA. In the past, the fashion industry also looked down on it. Innovation is no problem and subversion is no problem. But we must understand the past history. We will not be blind or stupid. We respect the existing and growing things, but we must get the value of the new era.

    Just now Patrick Grant talked about the study of lifestyle, and customization is also a way of customizing life style. In the past, the newly rising country must satisfy people's value for high quality of life.

    Otherwise, it is not very meaningful to follow rules or innovate. History is always progressing and changing. This change is inherited from the past and is developing. This afternoon there are rules and thinking and imagination.

    Finally, two British gentlemen make advanced customization for Chinese clothing enterprises, or is there any possibility that China can make a difference in the value, culture and foundation of customization in Europe and the United States?

    < /p >


    < p > Patrick Grant: I want to make a point first. I think many of us here confuse the concept of custom, semi custom and ready-made clothes. In 2006, the senior tailors Association officially released the full custom standard. Here you have a big confusion about the definition of the whole custom. The master of the advanced custom tailor has at least 20 years of experience to qualify for the advanced customization master.

    Because of this, customers from the United Kingdom, Italy and Europe, who are highly estedled by high customization, have the confidence to come to the street to make their own tailored costumes.

    Just because of the skills and crafts he poured into it, a set of advanced custom clothes on the street is at least forty thousand or fifty thousand yuan, the biggest difference between it and the finished garments, where clothes can be bought and the price is more than 2000 yuan or three thousand or four thousand. Precisely because of the clear definition of advanced customization, it is so expensive.

    < /p >


    < p > a suggestion for the Chinese industry and a clear concept of advanced customization can give consumers an account. Why does he spend so much money? What is the value? This is the first thing to do.

    It is not easy for China to set standards in such a short time. After all, the United Kingdom has two hundred years of history. There are more than 100 top tailor masters in 20 years of training. The most important thing is to customize the standard first, then the champagne in France. All kinds of alcohol content, standards and specifications are in it. This is a very important thing.

    {page_break} < /p >


    < p > host: first of all, it is very important to find out the concept and provide services to consumers.

    < /p >


    < p > Peter Ackroyd: I am the international wool bureau responsible for the business in China. In 2010, we filmed nine sets of TV programs "perfect gentleman" with the first finance company. At that time, the nine episode of TV presenters went to the United Kingdom to explore what British culture, what are the real business occasions, black tie and white-collar knot, dinner parties, hunting occasions and hunting clothes.

    < /p >


    < p > Jiang Hengjie: it is very hard for you guys to stay away for quite a long time. This close communication is very timely and delayed as a man's clothing. Our viewpoint is still at a primary stage for the understanding, concept and corresponding standards of the advanced customization.

    Some enterprises have begun to explore for a period of time, and have achieved fruitful results. However, most enterprises are still confused and trapped in the existing development.

    We just have an entrepreneur who has experienced different stages in his own business development, and has his own experience. There are more confusion and confusion.

    < /p >


    Today, although it is the first time to take advantage of the Expo, we have gathered here to focus on this issue. I am just an idea. The long march begins at the foot. We want to do this. Why? The concept of beautiful China and happy life has deeply affected 1 billion 300 million people, deeply affecting the life. The change of life will decide our enterprises, brands and markets. So we started at the foot, and from today on, we concentrate on energy and work together to explore and innovate.

    China's market is also colorful and multifaceted. Now the so-called gentleman life has quietly come to us. As an enterprise, as a brand operator, as a keen, quick and scientific analysis to grasp this, I believe that when you master the initiative, your troubles, your troubles and your confusion will be solved.

    Once again, thank the distinguished guests here for their knowledge and experience, thank them! < /p >


    "P" for a few hours of communication, also exposed a few regrets, the first regret, our venue is too small, many people are out, I am very sorry.

    Second regrets, our advanced customization is still very superficial in real life. Several guests sat on the stage and talked with everyone. It seemed embarrassed and inadequate. This is embarrassing, but it will be improved in the future.

    The third regret is that the time is too tight. I met Professor Liu five or six years ago. When I held a annual meeting of men's wear Specialized Committee, I paid special visits to Miss Liu, because he could only find him in the academic and theoretical circles. He gave me a book and gave me some ideas. He made "a href=" http://www.91se91.com/news/index_h.asp "high customization" /a.

    < /p >

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