CHIC2013 Overseas Exhibition Group To Expand China's Market Development

CHIC2013 overseas exhibition hall (W1/W2) carries the inspiration collision from the world's frontiers. In this international fashion trend, many overseas high-end fashion brands have been brought from Germany, France, Scotland, Hongkong, China, Taiwan, Korea, PREVIEW IN CHINA, Italy and Italy beaches exhibition group.

The overseas exhibition groups have taken the competitive advantage of traditional, innovative, high-quality and excellent design from raw materials, production, processing and trade to bring their excellent resources to the venue, and China. clothing Industry elites exchange. Compared with the same period last year, the overall number and quality of overseas exhibitors have been greatly improved. The number of brands in some exhibitors has increased by more than 30%.

Scotland wins Chinese consumers with bright culture and exquisite craftsmanship

The Scotland Pavilion is the first to take part in CHIC this year. A total of 12 brands have formed a Scotland cultural circle in the exhibition area. Men's Scotland group, classic grid printing, hand-made knitted cashmere products are the main products of these Scotland clothing brands. Among these brands, they are dominated by family businesses with a long history. These enterprises have the traditional exquisite workmanship, the ability to design and innovate, the excellent quality and the moderate price. The exhibition team also expressed the hope that through the first appearance, more excellent Scotland clothing brands will be introduced into China, and hope that more cooperation can be carried out in the future.

German garment industry looks forward to "bonus" in Chinese market

In 2012, the sales volume of German fashion industry reached 12 billion euros, and the average business grew by more than 2%. This result strengthened the confidence of German garment manufacturers. The German apparel industry association predicts that the sales volume of German fashion industry is expected to further increase to 2.7% in 2013. On the whole, the contribution of the Chinese market can not be underestimated, and the proportion will also be greatly improved.

On CHIC2013, the German clothing company brought about 30% increase in German garment enterprises than the previous one. On the basis of a relatively simple clothing brand in the past, a lot of accessories, bags and systems have been added this year. shoes Enterprise. Ms. Bianka Toepper, head of the German delegation, also said that most of this year's brands were first made in China. The reason why they choose CHIC is that it is a very open platform, which can help them find the suitable Chinese local partners more easily. They also agreed that finding the right Chinese local partners is an effective and wise choice for entering China. Because China's clothing market is changing too fast and there are too many opportunities.

On the morning of March 26th, at the German Pavilion of W2 overseas exhibition area, the CHIC2013 German fashion exhibition group held a press conference. Thomas Rasch, executive director of the German Apparel Industry Association (Ke Long), told reporters that, in the past year's industry statistics, the German fashion industry's export to China has experienced substantial growth in recent years, and its export volume has stabilized at 85 million euros. Compared with the overall decline in export volume, exports to the Chinese market showed a promising upward trend. German clothing industry experts generally believe that in the next 10 years, the Chinese garment market will develop rapidly and will occupy an important share in the global garment market in the near future. German clothing brands will strive to further cooperate with Chinese clothing brands, jointly open up China market and bring more high-quality clothing brand products to Chinese consumers.

It is understood that in recent years, the number and intensity of German apparel enterprises' participation in China's clothing industry exhibition is increasing. On the CHIC2013, nearly 30 German garment enterprises have made a collective appearance.

The story of the pads group began in Germany in 1964, and grew from a small production enterprise to a new fashion kingdom with a unique and unique influence. The Group specializes in men's clothing, and its 3 sub brands Trek&Travel, CALARMA and Haltric have entered the Chinese market. CHIC2013 is on hand at the German Pavilion. This is the first time that pads group has assembled many brands in recent years to show people the brand concept of German fashion. Thorsten Suska, general manager of the pads fashion group, told reporters that in the next two years, Trek&Travel plans to open up a shopping mall in China's first tier cities and provincial capitals, and will gradually expand the second tier cities after 2014.

The representative brands in the German Pavilion are Marc Cain and Laurel, all of which are designed with creative fabrics and have high reputation in Germany. They also hope that they can learn about the Chinese market through this appearance and get the first market share.

French Pavilion chooses the most favorable platform to enter China

The French Pavilion is an old partner of CHIC. Since the first session of CHIC, the French Pavilion has worked with CHIC for twenty-one years. This year's CHIC, the French Pavilion has added more brand names, including shoes, gloves, scarves, cashmere products and so on. Representatives of the French Pavilion show that more and more French clothing brands value the Chinese market, hoping to find suitable partners to help them in China, and CHIC is such a platform.

Hongkong promotes the common progress of China's garment industry with mature business operation mode

Hongkong, as a global trading center, has obvious advantages in all trades and professions in the field of trade. The Hongkong Pavilion in CHIC shows Hongkong's mature business operation mode in the clothing industry. Most of the Hongkong Pavilion is based on group companies. These groups represent the excellent clothing brands in Hongkong or the West for promotion in the mainland of China, and CHIC is an effective platform for them to expand their channels. According to the interview, most of the western brands who were represented felt very lucky to choose the agents in Hongkong, because the system was similar in communication, and they were very familiar with the market situation in the mainland of China. {page_break}

　　 Turkey PANDAS: Men's fur export leads

Turkey is a special cooperative country of CHIC2013. As a famous Turkey enterprise, PANDAS began to produce and sell men in 1990. Leatherwear Fur, the goal is to become a world-class leather leather well-known enterprises, since its establishment, has gradually formed considerable export orders and quality reputation. So far, PANDAS has been doing its own procurement, design, production, sales and other links.

In 1997, PANDAS opened its first overseas store in Moscow and began its international business expansion. In 2012, PANDAS successfully obtained orders at the CHIC exhibition, exhibiting remarkable results. This year, the 18 Leather leather enterprises in Turkey are exhibiting in the form of an exhibition group in an old friend's gesture, hoping to further develop the Chinese market.

The unique design of the booth shows the mature and rugged charm of men's leather fur, as well as the local cuisine and coffee from Turkey, attracting a large number of professional spectators. On the first day of the CHIC2013 exhibition, China Spin Du Yuzhou, the honorary chairman of the Federation of industry and commerce, also visited Turkey and discussed with Mehmet Kaya, the general manager of the company, the trade development of leather fur enterprises in China.

Mehmet Kaya said that PANDAS has 3000 square meters of processing plants in Istanbul, and 2000 square meters of processing plants in Moscow, which has strong support for production capacity. In addition, PANDAS has high requirements for the quality, technology and new products of leather fur. Designer The team is from Turkey and other European countries. With the continuous expansion of sales, PANDAS has its own sales cooperation in Russia, Ukraine, China, the United Kingdom, Italy, Canada and other countries.

High profile to China's exhibitors, Mehmet Kaya admitted that the reason is very simple, China is the largest country in developing countries, and Chinese people are fond of luxury goods and overseas brands, and the market potential is very large. He believes that the uniqueness of PANDAS leather and fur products in quality and design can bring fresh and beneficial collisions to China's leather and fur market, and also have confidence in the aesthetic and consumption ability of Chinese consumers.

PANDAS in 23 years of global market expansion, as a production and marketing of men's leather fur business, its exports account for the first place in Turkey and the world's exports. Mehmet Kaya believes that the secret of their success is to keep consumers younger, improve product diversification, absorb the advantages of other brands, and constantly reflect on and innovate.

　 Italy fashion show: super big show

Gucci, Miu Miu, Prada, Salvatore Ferragamo, Tod 's, Versace, Valentino, Dolce&Gabbana, Versace,... All these big brand neon that can only be seen in Milan fashion week are all on CHIC2013.

The Italy fashion exhibition group, led by Class Editori group leader, opened an exhibition space in the E1 men's wear hall. The super fashion superstars from Italy appeared on the booth, displaying the most representative and latest designer fashion of their respective brands. Paolo Penerai, President of Class Editori group, has certain influence in the media and fashion industry in Italy. These top Italy fashion designers have responded to the idea of Paolo Penerai, exhibited their works in CHIC, further promoted Italy's fashion culture, and added to fashion communication between China and Italy.

The star shiny brand, exquisite and gorgeous design, attracted a large number of visitors to visit, and international super big card intimate contact.

　　 Italy beach underwear Exhibition Group: Genoa X Florence

According to the cooperation agreement signed by Italy Genoa exhibition and Mare d 'Amare Exhibition (Florence beach dress and underwear exhibition), the Mare D Amare exhibition will take part in CHIC from 2013. Mare d 'Amare is the only beach dress exhibition in Italy. It showcased the most famous swimsuit brand in Italy and Europe in CHIC2013.

One of the differences between China and Italy is that China has distinct seasons throughout the year. For example, it is winter in northern China at this time, but it is summer in other places. People are still wearing summer clothes, and the market for beach wear is even bigger. The exhibitors of Italy beach underwear exhibition group are led by Genoa exhibition company. Because the economy of Genoa area mainly surrounds the ocean, the beach and underwear industry in this area is mature and developed.

According to the reporter's observation, the exhibitors have more than 20 years of history, and their products are medium and high grade swimsuits. Underwear They are mainly wrapped in body clothing and sandals. Chrities brand leader Federica Papotti told reporters that almost every year they would take part in the beach and underwear exhibition in Italy and Europe, because in these areas, people are keen on beach holidays and love water sports, and there is a great demand for beach. Due to economic reasons, these small and medium-sized enterprises are also actively coming to China and other emerging markets through assistance from national or regional exhibitions, hoping to increase orders and raise the popularity of Italy swimwear.