The Twenty-First China International Clothing And Accessories Fair

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< p > China < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Wang Tiankai, the president of the Federation of industry (left three), China a target= "_blank" href= "target=" > "clothing" Association executive vice president Chen Dapeng (left two) visited the exhibition.
In March, Beijing has lost its chill. Under the sunshine of spring, the twenty-first China International Garment "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "Expo (CHIC2013) was held from March 26th to 29 at the China International Exhibition Center (New Museum). < /p >
< p > > after more than 20 years of market baptism, China's clothing industry has gradually become rational in a "return" voice. CHIC has witnessed many memorable wealth stories. CHIC2013 is a process of re examining and improving ourselves, and is also an agreement with the brand to "consolidate" and grow together. In 2013, when the global economy bottomed out, CHIC2013 not only opened the door to China's market for high-end brands from all over the world, but also provided diversified choices for China's clothing market, and it also delighted people to feel "/p".
< p > more than 1000 clothing brands from 19 countries and regions are "Li Lian" in CHIC2013, with an exhibition scale of 100 thousand square meters. CHIC2013, CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Council, attracted more than 1000 exhibitors from 19 countries and regions, including China, France, Italy, Germany, Turkey, the United States, China, Hongkong, China Macao and China Taiwan. It has become a platform for domestic and foreign brands to "come in and go out". The number of overseas brands in this exhibition is the largest ever. This is a clear sign that overseas brands are full of confidence and expectation to enter the Chinese market. Wang Tiankai, President of China Textile Industry Federation and honorary president of China Textile Industry Federation, Du Yuzhou and Xu Kunyuan respectively conducted the first visit. < /p >
< p > especially worth mentioning is that CHIC2013 has given the "clothing times" reporters a deep feeling of ubiquitous technology. APP, two-dimensional code, Internet Expo and multimedia display column give people a sense of technology. The CHIC mobile service terminal (CHIC-APP), which was first put into use at this exhibition, has enhanced the influence of clothing brand through map guidance, business appointment and other functions. The Chinese clothing and clothing Expo (E-CHIC) came into being, and the functional areas such as the technology experience zone also added the innovative settings. < /p >
< p > < strong > Wang Tiankai emphasized that the local brand should enhance the added value of the product < /strong > /p >
On the morning of March 26th, Wang Tiankai, President of the China Textile Industry Federation, Wang Tiankai, accompanied by Gao Dekang, the chairman of the Bostan group, first visited the bostin booth. This year, Boston made a special display of the Bosideng London brand. At present, Bosideng London has been recognized by consumers in the UK's terminal retail stores. Next stage, Bosideng will meticulous management of terminal stores through European local franchisees. Wang Tiankai said Bosideng is a leading enterprise in China's clothing industry. Its opening in London is an important symbol of China's clothing brand going to the international stage. During the visit to YOUNGOR booth, Wang Tiankai stressed that at present, domestic brands are eager to lead men's fashion, which depends not only on the strength of the brand itself, but also on the overall market advocacy, so as to drive the overall development of the industry. Wang Tiankai said that enterprises should support all aspects of production, supply, culture, circulation and so on, and the operating costs of enterprises will gradually improve, and local brands should also enhance the added value of products. Red beans booth director revealed that red beans home is the group's full integration of industrial chain resources, the market demand for analysis after the launch of a new brand. < /p >
Du Yuzhou, the honorary president of the China Textile Industry Federation, visited China Hongkong exhibition group and Korea exhibition group respectively at the overseas Pavilion. P In the Korean Pavilion, Du Yuzhou visited a booth called "a target=" _blank "href=" http://www.91se91.com/ "designer /a" brand JOLIE&DEEN. The Korean design director of the brand introduced the development of the brand in China with fluent Putonghua. Du Yuzhou also visited the menswear advanced customization area set up by CHIC this year. At George White's booth, he talked with the chairman of the brand, Chi Fang, about the development trend of Chinese professional wear. Chi Fang said that consumers had new requirements for the aesthetics of professional wear. This year, Ray Tibor, who moved to the senior custom area, demonstrated the advanced customization process in Italy. Du Yuzhou and Wang Yongping, general manager of the brand customization department, discussed the relationship between Italy design and Chinese brand operation, and affirmed the achievements of the brand in Pitti Uomo men's Wear Exhibition in Italy. < /p >
< p > the honorary president of the China Textile Industry Federation Xu Kunyuan and his party first came to E3 a target= "_blank" href= "http://www.91se91.com/" > Leather > /a > fur and feather eider Pavilion. Xu Kunyuan stressed: "at present many styles of feather and down clothing are of the same design, but the personal experience that different fabrics bring to consumers can greatly enhance brand value." < /p >
< p > > strong > overseas brands are stretching to professional exhibition area < /strong > /p >
< p > in recent years, the consumption ability of Chinese consumers abroad has made overseas brands stare, and how to enter the Chinese market with huge consumption potential has become a major proposition of many overseas brands. < /p >
< p > as one of the highlights of CHIC, overseas brands are exhibiting a strong heat and the number of exhibitors is increasing year by year. Companies in Germany, France and Italy came in a rush. The Turkey and Scotland pavilions were first joined. More than 400 overseas exhibitors made the number of CHIC2013 exhibitors in Europe more than ever before. Among them, Italy Classeditori group with more than 10 lines of men's wear brand E1 men's wear hall, which means that the men's wear hall for the first time to usher in the International Pavilion. < /p >
< p > according to the organizers, Turkey brand has only been exhibited in overseas exhibition areas. This year it extends to the professional exhibition area, and more than 10 Turkey enterprises have settled in the professional exhibition area. The purpose is to win a broader market in China. Sun Ruizhe, vice president of the China Textile Industry Federation, said that the key to entering the Chinese market is to adapt to the consumption characteristics of the domestic market. If the brand tries to create a "Chinese version" for Chinese consumers, it is a good direction for the PANDAS brand booth. < /p >
< p > < strong > the theme "Li Lian" stimulates the internal driving force of the brand < /strong > < /p >
< p > with "strength refining" as the theme, the exhibition brand will be further promoted by strengthening the products, stabilizing the market, making new models, and making solid services. < /p >
< p > with the change of domestic and international economic environment, market environment, and the growth of industrial factor cost, the environment and conditions for long-term development of China's garment industry have changed a lot. < /p >
< p > clothing enterprises how to objectively locate their position in the market and industry in the new stage of development is very important for their own development. In this regard, Chen Dapeng, executive vice president of the China clothing association, pointed out that the practitioners of China's apparel industry have gone through the stage of impatience. They are sober and realistically aware that the upgrading of the whole industry, including the emergence of a number of value brands, must be built on the basis of the overall improvement of China's manufacturing level, and the most urgent thing is to "make good products first". < /p >
< p > "we should refine and display the most competitive things of Wenzhou clothing. At the same time, we also hope that the high-end men's clothing will promote the coordinated development of women's clothing, children's clothing and other industries. The head of Wenzhou clothing trade association said. The Wenzhou men's clothing manufacturers such as sage crocodile, Kuai Shuai, plummer, Sfat and Canelli joined CHIC2013. < /p >
The brand of women's clothing exhibiting less than P and CHIC shows its understanding of "Lian Lian" with fast fashion reaction and business mode innovation. In recent years, the fast fashion of fashion industry characterized by "fast, ruthless and accurate" has springing up rapidly, driving the global fashion trend. In addition to ZARA and H&M, which are well known to consumers, some domestic brands have launched the concept of "parity and fast fashion" on CHIC. < /p >
< p >, it can be seen that Chinese garment enterprises have begun to transform from quantity to creativity, business mode innovation and management advantage. < /p >