Teach You How To Manage Pajamas Better.

< p > how to better manage pajamas shop < /p >

< p > 1, operation < a href= "http://baike.baidu.com/view/31657.htm" > pajamas < /a > shop some requirements < /p >

< p > the improvement of living standard makes modern women have more requirements for pajamas.

The increasing market demand makes the brand terminal store an effective and necessary sales channel. The price of some brands is more suitable for the sale mode of compound stores.

With the improvement of living standards, modern women have more and more demands for nightwear.

The growing market demand makes chain operation an effective and necessary sales channel. Some of the prices of "a href=" http://baike.baidu.com/view/31657.htm#5 "pajamas brand" /a "are more suitable for the sale mode of compound stores; the threshold of opening a store is not high, the pressure of funds is not big, and competition is far less intense than that of garment garments. Under normal circumstances, about 5-10 million investment can open a decent brand pajamas store.

It seems very simple, but from the actual operation and operation, the pajamas store is far more complex than the garment, for example, for the warmth, the requirement of femininity is far higher than that of the garment.

Product serialization is also various, and careless will cause a lot of backlog.

It's easy to open a pajamas shop, but it takes a long time to earn a handsome profit.

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< p > A. site selection < /p >

< p > 1. people flow; < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand quantity; consumer concept; consumption power; < /p >

< p > 2. geographical location (single gate, double doorway, steps, floors, dead ends, one-way streets, etc.) < /p >

< p > 3. national policies and taxes (house demolition, etc.) < /p >

< p > 4. main business circle or upscale community.

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< p > B. Image > /p >

< p > 1. product is not equal to brand, safflower needs green leaves.

We calculate a detailed account. There is a big difference between the image cabinet and the image cabinet. Generally speaking, the image cabinet has a 8%-20% improvement in the performance improvement, because people recognize your brand VI visual effect.

The two is to increase the stability of brand products.

Three, you may sell 60 yuan / piece before you get on the image box. After that, you can sell 65 yuan / piece. In the long run, you can convert the money into the cabinet. I think you will get more economic benefits in one year.

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< p > 2. lighting of storefront.

I travel to the national terminal market always to save money without turning on the lights or lighting effect is not enough, not too dark is the color is not right, it feels like a small card operation.

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< p > 3. femininity.

Since it is pajamas or underwear, there must be some female elements in it, such as colors, patterns and decorations.

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< p > 4. popularity.

Don't make your shop cool. For example, you can do some wine culture, tea culture, rest area culture and health care culture.

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< p > C. display < /p >

< p > 1. according to fabric (knitted, woven, linen, chameleon, coral velvet, interlock velvet, etc.) < /p >

< p > 2. in accordance with color (red, orange, yellow, green, orchid, white, purple, there must be excessive coloring) < /p >

< p > 3. according to series display.

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< p > 4. according to length and length.

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< p > 5. is displayed in cargo area.

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< p > 6. is displayed in accordance with product resource level.

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< p > 7. display according to display props (stacking, side hanging, hanging, etc.) < /p >

< p > 8. in accordance with product style (brand matching) < /p >

< p > D. advertising promotion POP < /p >

< p > 1. radio, X exhibition rack, hanging flag, LOGO lamp, spray meeting, Labu < /p >

< p > 2. the cultural version of the fitting room, the standard rack card, and the promotional billboard < /p >

< p > 3. TVs, books, newspapers and periodicals < /p >

< p > advertising promotion is mainly to display image and enhance brand competitiveness. For sales performance, what is done is probability.

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< p > E. replenishment < /p >

< p > 1. single store - aggregated to the terminal distributor - aggregated to the provincial agent - aggregated to the company headquarters < /p >

< p > 2. product grade classification.

Best sellers (single store hanging 1, stock 3 to 5 pieces), unsalable goods (single store hanging 1, inventory 1 pieces), flat sales (single store hanging 1, 2 to 3 stocks), seasonal products adjusted according to time in 1 to 3 pieces.

The above inventory is calculated according to the 3 replenishment cycle every month. If the order system is operated, in this category, if we take the goods at the provincial level agents, we can increase the intensity of stocking, ensure that < a href= "http://baike.baidu.com/view/31657.htm#6" > sales peak season < /a > enough A resources can be sold.

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< p > 3., the display area is plentiful and cannot be space. It gives people a sense of sufficient supply and does not feel anxious.

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< p > 4. overall inventory ratio and sales ratio, how many sales can you sell? How many monthly stores are there per month?

Normal sales and total store inventory ratio is 1:6-8.

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< p > 5. replenishment is not equal to stock.

Replenishment is relative to a single store to calculate sales volume, and stock is prepared for inventory and season.

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< p > F. sales channel characteristics < /p >

< p > 1. shopping mall or business super: single brand carries independent image, according to the charging point, it needs manufacturers to provide value-added tax invoices, and shopping malls management fees, water and electricity charges, sponsorship fees, etc.

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< p > 2. compound store: more than 2 brands, the products are rich in structure. The combination products are bra and pajamas, home pajamas, pajamas and pajamas.

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< p > 3. stores: single brand is shipped, paid in rent form, with independent image.

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< p > 4., group buying, bathing place and so on.

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< p > question 1: how to combine brand is the most perfect store "/p".

< p > 1. belongs to the category of pajamas.

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< p > 2. is determined according to the area of the store, but the main push and the main brand need to be highlighted.

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< p > 3. is quite similar in terms of price.

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< p > G: How did the stock come into being? < /p >

< p > 1. does not do sales report analysis. There is no level of inventory in the product.

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P > 2. replenishment.

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P > 3. is influenced by the location of display.

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< p > 4. is caused by the problems in the style or process of the product.

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< p > question two: how do our terminal dealers digest inventory < /p >

< p > 1. every day, the salesperson is asked to do the sales report analysis, and the sales promotion activities or the main recommendation for the unsalable products are timely.

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< p > 2. according to the actual sales situation of the market at this stage, it is suggested that the above criteria be established in this way: No 1 items sold for 30 consecutive days (slow sales); customers are more interested in selling 1 pieces on average for 7 days; customers are more concentrated and sell 2 or more per week on average.

7 to 10 days to adjust the 1 display, sales of good products are generally better sales, bad sales products need to be sold through a variety of ways.

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< p > 3. in replenishment control, replenishment according to its existing stock, not blindly replenishment.

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< p > 4. unmarketable products should be emphasized and focused on products, and necessary promotional measures should be taken.

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< p > 5. 1 times per month to ensure that the inventory and seasonal change characteristics of the entire store are analyzed to digest inventory.

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< p > 6.. In order to design and implement promotional activities in a timely manner for the unsalable and partially flat sales.

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< p > 7.? Timely refund of unsalable funds within the company's return specification. < /p >

< p > H. store operation knowledge < /p >

< p > 1. statements (sales daily report, sales small ticket, inventory list, flow account, handover diary, merchandise management account is also called circle account) < /p >

< p > 2. store culture and employee diary.

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< p > 3. shop management system, stipulates corporate culture.

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< p > 4. lighting maintenance, hygiene.

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< p > I. sales skills < /p >

< p > 1., do not sell products, we must sell ourselves, and we can establish good relations with our customers and give some appropriate suggestions. Even if we do not choose the products this time, we will have the opportunity to come over later. Retaining old customers is equivalent to having sales performance.

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< p > 2. tea marketing, beverage marketing and life.

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< p > 3. practice makes perfect (fabric, lace, style, color, comfort, fashion elements, brand, quality) < /p >

< p > 4. brand material maintenance (silk, cotton, woven, underwear, linen, polyester, coral velvet, cotton) < /p >

< p > 5. gives customers some suggestions.

What kind of products are suitable for women if they are white skins? What kind of products are suitable for sexy women? What kind of colors, styles, fabrics and so on do people prefer? < /p >

< p > 6. praise (good figure, good skin, good temperament, product benefit, female intelligence, taste, etc.) < /p >

< p > 7. confident and professional.

Whether the boss is a salesperson or a salesperson, first of all, tell the other person a message that you say is very professional, you know that pajamas are very knowledge-based, so that customers can convince you.

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< p > 8. smile.

This is the most cordial feeling that needs to be moved.

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< p > J. promotion > /p >

< p > 1. buy gifts (to send something that customers want, such as underwear washing, ladies' pparent shoulder straps for summer, PP pants, small ornaments that can be furnished at home abroad, functional aspects, or some spectator gifts, so that customers feel value for money) < /p >

< p > 2. buy and sell and buy and reduce: finally, buy and sell, because buying or selling or reducing products will affect the unit price of products, directly affecting sales performance and product itself.

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< p > 3. promotes sales by holidays.

Every month, we need to plan for the next month's sales plan and expected sales performance, and see if we can get satisfied. If we are not satisfied, we need to strengthen the sales promotion measures in those places.

We can make use of flower cars or larger sales programs.

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< p > 4. seasonal dumping.

(when the product or market trend changes, it is necessary to change immediately and make seasonal changes, and to prevent inventory backlog, mainly for the market's response to products, as well as the cause of climate) < /p >

< p > 5. months, the sales promotion can be done in the form of "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a "or" cash circle ".

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< p > 6..

Make some artistic special sale areas and make clear distinction and instructions with other positive areas.

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< p > 7. preparation work before promotion.

This is very important. An activity does not tell the customer, without any form or advertising reminders and instructions. Can you imagine good performance? Doing activities is a kind of momentum and a kind of popularity.

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< p > K. what are the advantages of filing customer information < /p >

Greetings for holiday P < 1., including birthday greetings from each other.

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< p > 2. notification of new products or promotions.

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< p > 3. maintenance of friend relationship.

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< p > 4. corporate culture promotion.

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< p > 5. investigation of consumption and consumption habits.

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< p > 6., the statistics of old customers are not like the flow of people in shopping malls. Only by consolidating old customers can we bring more new customers.

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< p > M. salesperson management < /p >

< p > 1. salesperson is not a goalkeeper or a cashier. It is used for sale. Your attention to employees determines one of the key indicators of your sales performance.

Incomplete statistics, good employees are three times the daily sales performance of ordinary employees. Only when employees regard your career as their own business can you make your sales performance better.

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< p > 2. good salesperson is a small secretary, you can do all your broken things, do not worry about you, and as long as every day to check sales statements and financial statements can be pulled.

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< p > 3. performance, welfare and salary.

Money is not the most important thing, but it is definitely the most important indicator to reflect the enthusiasm of the staff. This is a reasonable wage system, a shop may not feel it, but when there are many stores, it will be very obvious.

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< p > 4. pay attention to brand products and familiarity with their specialties.

If the boss is not in the shop, does every salesperson pay attention to that brand? The sales of that brand is the best, and it is generally not ideal.

And familiarity with the product itself.

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< p > 5. salesperson's career planning for us. What our bosses want to do is not to cut pie, but to cultivate a group of talents through practical matters.

Whether they can really ensure their future life and work must have a sense of security.

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< p > 6. the mentality of the salesperson.

A good salesperson will not bring emotions to work, and most salespeople will bring their emotions to work. That will affect our sales performance. At this time, we should pay attention to observing their emotions and give appropriate comfort and communication so as to eliminate the psychological feelings of salesmen and work with enthusiasm.

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< p > 7. do you like this brand product? If you don't like one thing and you want to do it, I don't think it will be effective.

If you do not recognize a brand, but you have to face it every day and sell products, I also want to play your enthusiasm, but also can not reflect your greatest value.

Only if you like it first, even if the product has disadvantages, you will sell it with the greatest enthusiasm.

Therefore, it is very important to train employees to love the brand products. In the eyes of the lovers, the best thing to do is to love them first.

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< p > N. decomposition of sales task < /p >

< p > 1., according to the sales season, the sales task is relatively high or low in the low season or peak season in a year.

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< p > 2., according to the first half and the second half of the year, each quarter decomposes tasks, usually one compares with last year and this year.

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< p > 3. according to the time decomposition, specific to the number of days per month, the daily sales performance combined monthly sales plan.

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< p > 4. assigning sales tasks according to holidays.

A week's peak sales period normally occurs between 5 and Sunday.

Every month or two months, there are important national holidays and women's festivals.

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< p > 5. decomposes tasks according to employees, and how much achievement each employee needs to accomplish every month, so as to put pressure on employees.

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< p > 6. to calculate sales performance according to the shift of employees.

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< p > 7. decomposes sales task according to product resource combination.

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< p > 8. decomposes sales performance according to large-scale activity plan.

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< p > three, several easily ignored elements < /p >

< p > 1, the use of brand cultural props < /p >

< p > cultural elements are the best elements to express the connotation of a brand. Only culture can go back to ancient times. It will last a long time to highlight the brand connotation through cultural elements. It can resonate with consumers and shorten the distance, so that consumers can feel a brand again, from the inside to the appearance, accept the brand's past years and carry forward the spread, and loyalty will further sublimate.

In specialty stores / counters, we should pay attention to the following points by setting up some props to brand and display brand culture: 1. The props and textures used must be coordinated with the cultural points advertised by the brand, such as showing the brand "fashion" elements. Never use the traditional and simple props; 2, the props should be vivid, the positions of the furnishings should be appropriate, and the display of products should not be covered.

3, exaggerate and strengthen the cultural concept of the brand.

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< p > 2, the behavior of shopping guide personnel (because there is no shortage of staff in a shopping space environment, so I summed it up.

It includes the location, service attitude and smile of the shopping guide.

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< p > we call it "soft terminal".

For some soft terminals, such as courtesy behavior, warm word-of-mouth, site recommendation of shop assistants, etc., it is necessary to make vivid and flowery application on the basis of in-depth knowledge of product knowledge.

According to authoritative magazine, 55.

1% of the women thought that the opinions of others (shopping guide and family friends) were the main factors to decide the purchase. 32% of the women thought the salesperson recommended on the spot, 17.5% of them were affected by the location and the degree of striking of the products.

The above data show that the form of soft terminals, such as word of mouth publicity by shopping guides, can often form stacking effects on sales products.

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< p > 3, decoration material setting < /p >

< p > the style of the material should be consistent with the style of the brand.

That is to say, the effect of decoration materials? What impression do you give to the people?

For example, if you decorate with "Rome column master sharing underwear store display skills", then the brand's "fashion and simplicity" is not.

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< p > 4, the overall tone in line with brand style is determined < /p >.

< p > please refer to the principle of color in the basic visual elements.

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< p > 5, window display settings < /p >

< p > window is the soul of a storefront. Consumers must see before entering the storefront. The shop window has the largest display area in the shop. It must be carefully designed and fully utilized. Its main functions are as follows: 1.. Display products and increase customers' desire to buy.

2.. Create style, with the inside and outside environment factors, with different design techniques, materials to create style, highlight the visual perception of products.

3.? Transmit information.

For example, "new product listing", "discount scenarios and products" are displayed, thus making it possible for people to stop.

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< p > 6, music broadcast < /p >.

< p > Music Application: with cheerful, lyrical songs, to enhance the atmosphere of the purchase scene, enhance the brand to show emotional factors.

At the same time, let every customer who comes to the shop / shopper feel the joy and mood of the music, so that he can choose his favorite products carefully.

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< p > 7, image wall design < /p >.

< p > Image cabinet is the visual center of the whole storefront / counter. It is also the focus of displaying the brand culture and image.

Therefore, the design of colors and shapes should be perfectly integrated with brand personality and positioning.

Different store area should be adjusted to the image wall to achieve the integration with the entire storefront.

The design of the store's image wall should be considered in the following aspects: < /p >

< p > Color: color is the first element of vision.

The colors used are designed according to "brand standard color".

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< p > shape: shape is the second element of vision.

The design needs to be related to the brand nature, product positioning, brand culture, and < /p >.

< p > 8, hue matching < /p >

< p > material: texture is delicate in vision.

Refer to the above material settings.

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< p > light perception: light is the focus and sublimation of vision.

In addition, construction technology is also the key.

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< p > 9, fitting room < /p >.

< p > dressing room is not large but fine.

When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions.

As a result, the planning of the fitting room needs good ventilation and fresh air. It is necessary to prepare clothes and places and product knowledge. The color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.

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< p > 10, cash register < /p >.

< p > is an important part of the whole shopping space.

It is important to coordinate and complement each other with display cabinets, playing a role of decorating stores and standardizing.

On the other hand, it can store data and facilitate checkout.

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