Adidas Will Open 500 Stores A Year.

< p > relative to the miserable situation after the 2008 Olympic Games, in the 2012 performance which Adidas just announced, the Greater China region grew by 15%, which is called "counterattack".

In 2008, the leadership overestimated the Chinese market after the Olympic Games, resulting in a serious backlog of stock and gave many local brands the opportunity to fight against them.

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Below P, nowadays, the domestic sporting goods market has entered the worst time, and the overall performance has generally declined.

And Adidas seems to have welcomed the best time after the Olympic Games in Beijing.

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In an interview with reporters, Gao Jiali, director general of Adidas Greater China, said that one of the business priorities of 2013 was to increase the number of outlets in the low level cities.

This year, we plan to open 800 stores, including 2/3 in the low level cities. The vast majority of China's future consumer demand growth will be in the low tier cities.

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< p > Adidas has formulated a strategy called "the road to the 2015". The strategic plan reached more than 1400 low level cities in China by 2015, and now it has only expanded by half.

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In the early days of P, in early 2000, most of Adidas's stores were opened in large and medium-sized cities.

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< p > Adidas team first studied the information of the 2010 national census to understand the population and economic development level and wealth level of different provinces. In addition, it also obtained data from retailers, fast food shops and other industries, and also investigated how many banks, schools, department stores and so on in each place. After summarizing these data, it analyzed again how much market share Adidas had in that city or region, how many shares its competitors had, and how many opportunities to enter that area.

In this way, a sequence has been arranged, which is a roadmap for Adidas to open a shop in the future.

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< p > Gao Jiali said that the number of shops that Adidas will open next year will continue to rise, mainly in the low tier cities.

He disclosed that a project is currently under way to decide how to quickly attack these low level cities through this project, how to help distributors to open stores in these places faster, and to buy goods from Adidas more conveniently and provide them to that place.

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< p > he stressed that consumers in low tier cities increasingly want to buy international brands. This has also created a good environment for Adidas. But with the entry of Adidas, other competitors will come in gradually, and competition will become increasingly intense.

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