Local Advanced Custom Blowing Storm

< p > nowadays, as an important subdivision of China's men's wear field, ODM's advanced customization has attracted more and more people and consumers. With the improvement of people's living standards, the emergence of a group of "upstart" classes has provided the soil for the development of the customized market. Meanwhile, to meet the needs of the high-end consumer groups in China, the truly powerful customized brands will stand out in the new round of competition.

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< p align= "center" > chic2013, the Nanshan booth has a vast atmosphere < /p >.

< p > < strong > the local advanced custom is blowing up the Italian storm < /strong > < /p >.

< p > > on the 26-29 day of March, the twenty-first China International a target= "_blank" href= "http://www.91se91.com/" > dress /a > a target= "_blank" href= "_blank" > "clothing" exposition "for the first time," the men's wear hall was first established in the men's clothing senior custom area. The reporter and the exhibitors and the audience discussed the localization development mode of the men's wear advanced customization, met the cooperation platform of the superior resources chain at home and abroad, and also discovered the brand-new thinking that the Nanshan Group brings to the industry.

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< p > unlike other exhibitors, on the E1-212 booth booth number, 7 top-level master teams from Italy's design, research and development, production and management have become a special scenic spot in the exhibition hall. They are busy introducing the characteristics and advantages of their ODM business to people from all over the world who are packed with Nanshan booth.

The expert, XXXX, told reporters that the most advanced research and development and popular information and production technologies in the world are in Italy. Through cooperation with Nanshan Group, we hope to bring the original Italy technology to China and provide world-class and advanced customization business for customers and brands.

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< p > "advanced customization not only sells products, but also sells services and sells a way of life."

A person at the scene of a high-end clothing brand in the country can not help but sigh to reporters, he said Nanshan Italy team to convey to him a lot of cutting-edge ODM thinking, the whole Italian service solution is to attract him to cooperate with an important reason.

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"P > this exhibition, Nanshan < a target=" _blank "href=" http://www.91se91.com/ "> textile < /a > the signal of clothing is: not only has the world's leading textile and apparel industry chain, the most advanced international technology and equipment, but also the latest R & D and popular information of Italy R & D center, and the world's top a target=" _blank "href=" target= ".

Relying on Nanshan strength and Italy technology, Nanshan ODM can provide world-class apparel processing for customers and brands.

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< p align= "center >" Nanshan Group Italy expert team has received several famous media interviews < /p >

< p > < strong > excellent quality comes from chain superiority < /strong > < /p >.

< p > to produce a qualified advanced customization product, the brand must first accurately measure the key data for the customer, then select the fabric from the customer, customize the team to make the sample clothes, the consumers want to try it on, after two to three times of the fitting process, the customized team can meticulous work carefully, and finally provide the most intimate and suitable clothing for the consumers.

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< p > but truly becoming an excellent ODM supplier, especially for many high-end apparel brands, it will test its research capability, design level, technology content, production process and quality, and even competition begins with raw materials.

In these respects, the advantages of Nanshan Group once again become the focus of many brands.

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< p > in the strength of enterprises, Nanshan Group can be described as the leading industry in the industry chain, technology, equipment and talent team.

Nanshan textile and garment industrial park covers an area of 500 thousand square meters and employs more than 10000 people. The comprehensive equipment level ranks the leading level in the world.

The worsted plate has 150 thousand spindles of wool spinning spindle, 13000 tons of bar production line, 800 tons Arcano production line, 2 million meter silk light woolen production line, and an annual production of high-grade worsted fabric 30 million meters, of which 8 million are compact fabrics. It is currently one of the world's largest production bases for compact spinning fabrics.

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< p > clothing plate has seven professional production plants, 18 international advanced production lines, 6000 sets of advanced equipment, and 5 million sets of high-end suits. It is one of the most modern high-end suit production bases in China.

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"P >" in many ODM suppliers do not have competitive raw material supply, Nanshan's advantage is more obvious, it acquired Australia, including Bigem (Biggam), Vojung (Worongah), including four high-quality ranches, to ensure the supply of high-quality wool raw materials, and the introduction of the world's most advanced wool processing, dyeing, spinning, fabric production line, the annual production of high-end 30 million worsted worsted fabrics, which solves the fabric problems of high-grade garment processing.

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P technology research and development, Nanshan textile and apparel company has a complete product development, testing system and state-level laboratory. In Milan, Italy, the United States, New York, Losangeles has product research and development institutions, and invited experts from Italy, Japan, the United Kingdom, the United States and other countries to conduct technical guidance and process management, and has established stable production, learning and research cooperation with Xi'an Polytechnic University, Beijing Institute Of Fashion Technology, Donghua University, Italy CITTA STUDI BIELLA and other well-known textile and garment institutions at home and abroad.

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Song Riyou, general manager of Nanshan Textile Garments Co., Ltd., Shandong, described the advantages of Nanshan's industrial chain: "like the 1500 meter swimming competition, the first 50 meters ahead of you may be insignificant, but if you are ahead of every 50 meters, you may be leading more than one position at the end, and the advantage of the industrial chain in Nanshan is also the reason."

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< p align= "center >" Italy expert team focuses on the introduction of ODM advanced customization related situation < /p >

< p > < strong > standard, first-class enterprises bear the responsibility of industry < /strong > < /p >

< p > in the major fashion capital of Europe, the major department stores in Japan and South Korea, the Florence men's wear exhibition every season and the high-end men's wear clothing exhibition, we can see the advanced custom figure. It has become the fashion benchmark of many countries and regions in the world, and has become a part of social life.

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< p > but in China, there is still an effective link between the advanced customization brand and the target consumers. Although the standard of Chinese garment manufacturing is unquestionable, many famous international brands such as Armani, Zegna, Versace, Gucci, BOSS and so on are processed in China. However, the advanced customization of local brands is still at the initial stage, which requires more industry self-discipline and correct guidance, especially the leading enterprises should bear the responsibility of the industry.

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< p > Nanshan Group Nanshan textile and apparel company has always attached importance to marriage with colleges and universities, vigorously implemented "school enterprise cooperation", and joined the well-known clothing institutions both at home and abroad, taking the path of integration of production, learning and research.

It has effectively enhanced the ability of brand independent innovation and the core competitiveness of the industrial chain, so that enterprises have truly become the main body of production management and technological progress, and at the same time enable universities and scientific and technological achievements to serve the social economy better.

Most importantly, it has played a positive role in the development of the industry through the development of professional wear, the formulation of standards and the promotion of results.

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< p align= "center" > Xu Kunyuan, honorary president of China Textile Industry Federation (left two), and cordial communication with Nanshan expert team < /p >

< p > according to Song Riyou, Nanshan Group has worked with Xi'an Polytechnic University, Beijing Institute Of Fashion Technology, Shandong Fashion Institute, Tianjin University of Technology, Donghua University, Italy CITTA STUDI BIELLA to establish research institutes and R & D centers.

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In 2011, the first domestic Institute of professional wear was founded in collaboration with Beijing Institute Of Fashion Technology in 2011. Nanshan textile and Northern clothing are deeply cooperating in the field of professional clothing culture, design and development of professional wear, standard setting of occupational wear, promotion of results and training of talents.

"Past standards tend to place more emphasis on the demands of enterprises, but we often neglect the standards of material usage, process manufacturing and testing. We hope to provide a valuable reference for the development of the industry through this talent, R & D, standards and internationalization four in one platform, and create a national platform center."

Song Riyou said.

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The P annual CHIC exhibition has provided numerous business opportunities for the development of enterprises in the four days. Meanwhile, it also leaves much inspiration to the industry. Nanshan, as the world's largest production base of worsted compact spinning fabrics and one of the most competitive high-end suit production bases in China, has conveyed to the industry with practical action at the 2013CHIC Exhibition: its perfect industrial chain, strong group strength and unique Italy technology will surely provide strong competitiveness for China's ODM advanced customization business. Will China's local advanced custom brand usher in its own spring? We'll wait and see.

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