Hi Dragon Is Facing International Brand Prosecution
Recently, the European headquarters of Ace International (RSscan) has held several urgent consultations with Adidas headquarters in Europe, and is preparing for further talks to discuss the prosecution of a Chinese sports shoe enterprise in Fujian.
At the scene of the China International Sporting Goods Fair held in Beijing shortly after the end of the event, Ace health international staff surprised to find that there were many Adidas footscan plantar pressure system test pictures and Ace international personalized design products on the technology exhibition board.
After that, Ace Kang International Staff landed on the website of the company, and also found a number of classic Adidas footscan test pictures. Ace international immediately went to the notary office of Beijing for notarization.
As the brand of footscan belongs to Ace international and Adidas, so Mr. Jabi, President of Ace international, immediately communicated with the Ministry of justice of Adidas headquarters and collected the original data for forensics.
The first Adidas footscan plantar pressure testing system was born in 1994, and is currently completed by 500~600. At present, there are about 500~600 systems for testing and selecting shoes in Adidas stores.
The concept of footscan personalized testing shoes was started in the 80s of last century. In 1985, he began to do biomechanical technical consultancy for Adidas. He conducted a long-term research on running shoes with Adidas and studied the biomechanics characteristics of people from all over the world. In 1990, he completed the professional functional classification design of running shoes, so in 94 years, he began to use footscan system to test the gait characteristics of runners in shops, and helped them choose the running shoes suitable for their characteristics according to the results.
And RS Lab has been focusing on the use of footscan testing to personalize and design personalized shoe insoles for top athletes from all over the world.
Around 2002, Adidas began to build Mi Adidas center, using foot type measuring equipment and footscan plantar pressure testing system for personalized design of many sponsoring sports stars.
After years of preparation, Adidas opened its world's first MI Adidas innovation center on Champs Elysees street in Paris. It tailored sports shoes for customers by testing foot type and plantar pressure distribution. A large footscan pressure distribution test panel was installed under the shop test runway.
In 2006, he ended her 20 years of monopolistic consultancy agreement with Adidas, but Adidas was still the biggest customer of James and Ace international.
Today, Ace international continues to develop more high-end shoe biomechanics laboratory systems (China's Lining, Anta, Hongxing Erke has started to use) and shop testing system, and RS Lab is focusing on personalized design services and developing more advanced and professional core technology and professional shoe technology for top athletes and sports enthusiasts in various countries.
At present, foreign brands only find examples of pirate images, and no technical infringement complaints are made, because genuine functional technology is impossible to imitate.
Jabi, President of Ace international, has developed for more than 20 years, but there are only a few in Europe.
Because his RS Lab often tests 50 shoes, only 2 or 3 shoes are tested and sold in stores, so there are few shops that are so strict and professional.
Coupled with the design of personalized shoes and 3D insoles, this personalized sports shop is unique.
Sports enthusiasts in neighboring countries often come to Belgium to test and choose shoes by train.
In 2008, he and his RS Lab were making personalized 3D insoles design and personalized shoe design for 50 world champions, and 500 national team members were receiving this personalized technology service (Chinese athletes did not count).
Perhaps people can see that when the foot sole pressure test pictures at the sports Expo and website are not seen, these are not the images from the instrument tested by the enterprise, but the test results of adidas-footscan European subjects, but it is certain that every customer who wishes to personalize products hopes to experience the real functional technology service one day.
I hope this day will come soon. I hope that in China's vast land, sports enthusiasts can also feel the humanized store technology service that these Europeans are gradually becoming accustomed to.
- Related reading
- Industry dialysis | Intense Competition In The Home Textile Market Is The Key To Strengthening Brand Management.
- Management strategy | Middle And Old Age Clothing Marketing Strategy
- Expo News | The Fifteenth Shoe Fair Will Take Part In Electronic Commerce And Start The First Online Shoe Expo.
- Collocation | April Match With Ease Of Mind, Hold Live In Morning And Evening Temperature Difference
- Enterprise information | Transformation Of Enterprises: Magnificent Transformation Of Shanghai Silk Group
- Street shooting popular | In April, Fashion Show With A Show Of Temperament.
- Children's wear | Xinye Source, Fashion, Creativity, Agitation, Competition, Child Clothing Market
- Instant news | Textile Men's Clothing Industry Weekly And Inside The Price Difference Slightly Expanded
- Recommended topics | GWA Brand Men'S Fashion Front Fashion Group Release The Ultimate Charm
- Fashion item | Elegant Fashion Show, Elegant Curve Display.
- Summer In Lady'S Sandals Are Straight And Beautiful.
- Westward Advance Of Eastern Private Enterprises Has Become A Unicorn Game For Big Enterprises?
- Shi Jun Returned To China To Expose "Skiing Boots" With Funny Wig.
- Realistic Urgent Choice For Shoe Enterprise Restructuring
- Large Scale News And Photo Exhibition Tour To AOKANG
- Fujian Shoe And Other Private Enterprises And Other Supporting Policies.
- The US Remains China'S Largest Export Market.
- New Shoes Buy A Year'S Sole And Knead Powder.
- The Replacement Of Customers In The Three Package Period Of The Company Has To Bear 30% Depreciation Fees.
- Yao Ming'S War Boots Tenglong Design Originates From The Idea Of Little Giant.