Ten Main Points Of China's First Costume Society

From March 28th to March 31st, the sixteenth China International Clothing and accessories fair, known as "the first moment of Chinese costume", was held at the newly completed China International Exhibition Center. This is the most influential and influential clothing exhibition in Asia. It is also one of the most important fashion exhibitions in the world. It has an impact on the fashion trend of the world. Look at one: new stadium, new atmosphere. For the first time, the Expo was held at the new national exhibition. There were 16 single, single story, and no column specialized exhibition hall, with a total planning area of 155.5 hectares and a total floor area of 660 thousand square meters on the ground. The new national exhibition will be one of the largest and most perfect international, comprehensive and modern exhibition centers in China. It will also be at the top level in Asia and the world. The exhibition area is one hundred and ten thousand square meters, which is divided into eight exhibition halls, ten exhibition areas and more than 20 professional subdivision areas. In addition, the new country will be located in Tianzhu, Shunyi, the Capital International Airport, the West Wenyu river ecological corridor, the high-speed, light rail, public transport, rental and airport buses, which will facilitate the development of Beijing's Convention and exhibition industry. Two: international standard, further. The quality and quantity of international customers are important indicators to evaluate the value and status of the exhibition. In this exhibition, overseas exhibitions in France, Australia and other overseas exhibitions have been actively participating in the exhibition to discuss cooperation. More than forty units, "in Beijing 2008-CHIC", will launch a new attack on the theme of "kaleidoscope of cities"; Taipei spinning and weaving association has led more than 20 brands to show Taipei charm; Italy foreign trade association has led the largest booth; the European fashion European fashion brand joint show has also been released. In addition, businessmen from Germany, the United Kingdom, Switzerland, Poland, the United States, South Korea, India, Pakistan, Thailand, China Hongkong, China Macao and other twenty-three countries and regions gathered to show their international standards. Three: Hongkong fashion, leading the fashion. The Hongkong Trade Development Council has once again made great efforts to build a beautiful Hongkong fashion pavilion with a large area and launch the Hongkong fashion exhibition. Hongkong is worthy of the fashion capital and the exhibition city. In fashion exhibition, it has a new concept, rich experience and unique aesthetic taste. With black, white, light green, pink, purple and five colors, it creates dreamy artistic conception, curtain and curtain, with three-dimensional sculpt and sculpture. It is tortuous and seamless, and is full of air, elegance, atmosphere and full sense of lines. In it, it is refreshing and pleasant; jumping away from the wait-and-see is like a beautiful curtain. It is outstanding and unique. It is worthwhile for mainland institutions and clothing brands to study well. Four: brand alliances, industrial clusters. It's better to join forces than to fight alone. At this year's fair, textile and clothing brands in Hangzhou, Shenzhen, Wenzhou, Ningbo, Jiangsu and other places have been unprecedentedly united under the promotion of local government and industry organizations. They have jointly held a press conference, held an industry development forum and launched a brand joint show. They not only displayed their brand image, but also promoted the promotion of regional brand clusters and economic development. Look at five: new categories, new trends. Category innovation has become a major trend of fashion design innovation in recent years, such as Le Lang commercial men's wear, dancing with wolves, music jacket, Qipai Chinese collar, Pepsi fashion shoes, Chinese dress of Yun ton, cat's sexy underwear and so on. On this basis, "two 00 eight - two 00 nine autumn and winter fashion trends released in China" released a new interpretation of the next season's own fashion trend elements: formal leisure, fur fur, down fashion, underwear outfit, children's clothing adult and so on. It is foreseeable that Chinese fashion brands will be more and more grafted and implanted in these fashion trend elements. This fashion culture with Chinese characteristics, innovative ideas and bold attempt will also have an impact on the world fashion trend. Six: industry chain, vertical and horizontal integration. Few industry fairs have such a strong ability to integrate the three dimensional industry chain. Fabrics, textile machinery, jewelry, shelf industry and so on are needless to say. Even all kinds of media, business websites, publishing houses, clothing colleges, training institutions, information agencies, software companies, financial advisers, brand marketing consultants and other related companies have actively participated in the exhibition, and have already set up a three-dimensional supporting resources exhibition and trading platform for China's apparel industry chain. What is worth mentioning is that PWC and ZOJE sewing machine stock companies have sponsored the "2006 - 2007 China clothing brand annual award". Oracle has also organized a "retail ERP solution to help China garment enterprises internationalization process Symposium". Seven: the agent is also brand, professional casting value. Subcontracting is often synonymous with no brand and lack of competitiveness, and is not respected and valued in the industrial chain. However, several Chinese foundry enterprises, such as the Han Dynasty, which have made a heavy appearance, have completely changed the concept and view of the industry. Their booth is large enough, the decoration is enough to taste, the image is outstanding enough, and even more than the brand names and attraction of many exhibitors. Many of them are well-known brands both at home and abroad. The Han Dynasty has also made a clear-cut stand of the brand positioning and brand image of the "brand manufacturing factory of the Han Dynasty", which is really impressive. It seems that the foundry has also entered the era of brand, as long as dedicated, professional, OEM can also achieve value and win respect. Eight: Children's clothing adult, fashion no limit. Children's clothing has been favored, and special exhibition areas have been set up. The proportion of the area has increased. Perhaps it is "children's money to make money" that sentence, children's wear enterprises are also thriving, the number of more and more, tastes are also increasing, color, style, fabric, decoration style, fashion, popularity, adult trend is very obvious. Disney, green frog, Prince, tick tat, water boy, and fellabel are all the themes of fashion, Castle, dream, love and so on. The brand has also launched a children's model show. There is no limit to fashion. Clothes should be picked up from babies. Nine: brand licensing is becoming more and more serious. Brand authorization is a popular business mode in recent years. More and more enterprises are aware of the difficulty of building brand, and seek the authorized operation of mature brand at home and abroad. From the current trend, brand licensing is still in a period of rapid rise. China is relying on the rapid development of Kappa brand authorization. Disney and Harry Porter, playboy, Montagut, crocodile and so on are the most prominent ones. Even the brands of Ordos, three guns, red beans, Kaiser and seven wolves have begun to brand authorization. Ten: brand packaging. A good background for brand packaging, a good story, preferably a foreign background story, has always been a secret weapon for clothing enterprises to carry out, and no wonder, because our own brand is still very young, we still do not have sufficient funds and experience to create a real clothing brand, and many consumers have the heart of worshipping foreigners, this is also to cater for and meet consumer demand. Looking at the venue, like entering the window of the world, there are all the elements and styles of the world. Even the Egyptian pyramids has been moved in. There is a Cowboy brand imitating Levi's. It has transplanted the steel structure style of the waste factory to the peak of the 100 year rock and roll cowboy culture. The law school is still stopping a red Rolls-Royce sports car, and the expression of the European style is incisively and vividly. Kaiser, Hinur and Meyer are also brand names of foreign brands. Eleven: playing the Olympic Games skillfully, the water cube is the most beautiful. This year's Fair is the biggest hot spot of the 2008 Beijing Olympic Games. Many brands want to play the Olympic Games. Of course, the water cube is the easiest to borrow. As a result, YOUNGOR, Yun Dun, BUSEN and other brands have made the exterior design of the booth into a water cube like shape, coupled with materials and lighting, sparkling and brilliant. It is also a way to carry forward the Olympic spirit and offer tribute to the upcoming Beijing Olympic Games.