Du Yuzhou: China'S Textile And Garment Industry Still Needs To Run Up.

< p > reporter: from this period of time, consumers pay close attention to domestic brands < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >. What information do you think you can read from it? < /p >

< p > Du Yuzhou: the strongest feeling is to establish confidence in the independent a target= "_blank" href= http://www.91se91.com/ brand clothing /a.

Not only do we want consumers to increase their confidence, but also to "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a ". Clothing companies value their own creative potential more.

< /p >

< p > in addition to building self-confidence, < a href= "http://www.91se91.com/news/index_c.asp" > textile and clothing > /a >, enterprises need to realize that consumers have more and more needs for brand clothes.

From another perspective, it is the rising level of consumption in China that is the fundamental condition for the growth of Chinese clothing brand.

< /p >

< p > reporter: how to evaluate the current state of brand clothing in China? < /p >

< p > Du Yuzhou: the quality of domestic brand clothing has not been much different from that of foreign countries.

Though the competitiveness of the low-end clothing industry has declined due to labor force factors, the number of foreign brands looking for Chinese production is still growing in the high-end clothing industry.

< /p >

< p > however, there is still a gap in our brand clothing in terms of creativity.

If we compare it to climbing Mount Everest, we have reached the height of "everyone can see". The whole world has already seen the potential and momentum of Chinese brands. The distance from the summit may not be far away, but it needs qualitative change.

< /p >

< p > reporter: what aspects do you think the value of domestic textile and clothing brands should contain? < /p >

< p > Du Yuzhou: Textile < a href= "http://www.91se91.com" > clothing industry < /a > brand building should brand personalization and strive to achieve "quality is life, innovation is soul, quick reaction is vitality, social responsibility is morality".

< /p >

< p > quality is the material bearer of brand value. Good quality depends not only on advanced manufacturing technology, but also on advanced quality management.

< /p >

< p > innovation is the key to building the core competitiveness of brand enterprises.

We must invest in innovation and creativity, and fully release the creativity of talents.

< /p >

If P wants to react quickly to the market, it has to consider whether its own mode of production and business mode are based on the modern productive forces, optimize the industrial chain structure according to the costume function, and enhance the self-organization ability of the system.

< /p >

< p > brand social responsibility is to require the flagship enterprise of brand clothing to promote the integrity of the industrial chain by making the effort to achieve the value of all stakeholders such as consumers, producers and supply chains.

< /p >

< p > reporter: what is the main difference of the domestic brand clothing at present? < /p >

< p > Du Yuzhou: the difference lies in creativity.

Our creativity in the high-end brand sector is still insufficient. We need to enhance our understanding of different groups of people in terms of clothing function, cultural fashion and cost performance.

< /p >

< p > at present, the research of domestic brand clothing on public consumption is not thorough enough, and the cognition of different markets is not thorough enough.

Both high-end and customized products, the majority of young fashion brands, we should also pay attention to different consumption areas, such as the elderly, middle and low income groups.

< /p >

< p > at present, domestic brand clothing is still in a large-scale production line, and has not entered the rapid reaction stage of flexible production, resulting in a higher proportion of "a href=" http://www.91se91.com/news/ "clothing enterprise < /a > inventory, which directly affects the efficiency of enterprises and the reaction speed to the market.

< /p >