Leather Exports Blocked To Attack Local Market

< p > a few days ago, China's < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > issued the "economic situation of leather industry in 2012 and development forecast in 2013".

At present, the export market of leather industry has been attacked before and after, with the increasingly severe technical barriers of developed countries, and then the sudden emergence of competition in Southeast Asia and other countries. Coupled with the normalization of trade frictions, the pace of export is severely limited.

Su Chaoying predicted that the sluggish external market will reduce the export dividends of the industry, forcing the industry to expand domestic demand, and the leather industry will be changed from "internal and external importance" to "within the main", and the domestic market situation is better than exports.

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< p > < strong > regional layout continues to advance < /strong > < /p >

< p > it is worth mentioning that under the influence of industrial development situation, China's < a href= "http://www.91se91.com/news/" > leather industry < /a > regional layout adjustment continues to advance.

Among them, China's southeastern coastal enterprises are still the mainstay of the development of the industry, and the central and western regions are growing strongly because of the advantages of cost and location.

In 2012, the eastern leather industry completed output value of 830 billion 662 million yuan, an increase of 13% over the same period, with a total profit of 49 billion 836 million yuan, an increase of 5.6% over the same period last year.

In the same year, the output value of leather industry in the Midwest reached 224 billion 939 million yuan, up 17.7% over the same period last year, and the profit was 18 billion 225 million yuan, an increase of 24.1% over the same period last year.

The provinces and cities in the central and western regions of Jiangxi, Anhui, Hunan and Chongqing have developed rapidly in industrial pfer, providing important support for the smooth operation of the industry.

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< p > 2012, the diversified market strategy of "putting eggs in different baskets" has achieved initial success through the continuous development of leather industry in recent years.

The strategy plays an active role in helping enterprises avoid the risk of trade friction in the international market and enhance their competitiveness.

In 2012, China's leather, fur and products and products < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the industry's dependence on the main export markets further decreased, and the second largest export market decreased by 0.002% in the European Union.

With the accelerated pace of ASEAN's foreign trade, exports are more active, with a growth rate of 70.6%.

At present, ASEAN has replaced Russia as the fourth largest export market of China's leather industry.

In 2012, the market share of China's leather, fur and products and footwear industry exported to the United States, the European Union and Japan accounted for 26.2%, 21.2% and 6.1% respectively, and three accounted for 53.5% of the total market share.

In addition to ASEAN countries, China's leather, fur and products and footwear industry increased by 31.8% over the past year to African countries, significantly higher than the average level of the industry.

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< p > according to Su Chaoying, the leather industry basically achieved stable operation in 2012, but the growth rate dropped and the downward pressure increased.

Under the influence of multiple pressures such as lack of internal and external market, cost pressure and environmental pressure, production and export growth has slowed down, and output profit margins have declined.

But on the other hand, the internal driving force and the external environment are forced to push the restructuring of leather industry at the same time.

In 2012, the proportion of domestic sales of leather industry accounted for 72% of sales value, up 1.4 percentage points from the same period last year. This is the 12 share of leather industry's domestic sales since 2000.

In particular, the fur industry's production and exports increased substantially, and the share of domestic sales ranked first in the industry. Under the situation of a general decline in the profit rate of the industrial output value, the output profit margin of the fur industry continued to grow, becoming a new bright spot supporting the steady development of the leather industry.

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< p > < strong > opportunities and risks coexist < /strong > < /p >

< p > this year, China's leather industry is still facing opportunities and risks and challenges.

The domestic demand market will continue to provide a driving force for the leather industry to achieve steady development, but the pressure on external demand, production costs and environmental protection still exist.

It is estimated that the output value of the whole industry will increase by more than 10%, and the annual import and export growth rate will be less than 10%.

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< p > according to the introduction, this year, the biggest challenge facing China's leather industry in opening up the domestic demand market lies mainly in the fact that the brand effect of the enterprises is not very prominent yet.

This requires enterprises to achieve new breakthroughs in product quality, health and comfort, and increase the reputation and popularity of the brand.

In order to strengthen brand building, this year, China's a href= "http://www.91se91.com/news/index_c.asp" > Leather Association < /a > will carry out the work of authorized dermarking logo brand footwear enterprises to use the logo of genuine leather logo and carry out the identification of leather specialty market stars, and constantly expand the influence of brand enterprises and products.

In addition, environmental pressure is also an important issue affecting the competitiveness of the leather industry this year and whether it can continue to develop.

In order to solve this problem, China will introduce two standards of water pollution discharge from leather making and fur processing industry and leather industry entry conditions at the end of this year and at the end of this year. After promulgation and implementation, it will hopefully promote the leather industry to increase environmental protection investment, and increase the elimination of environmental non-compliance small enterprises, and promote further pformation and upgrading of the whole industry.

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< p > < strong > creating global brand is imminent. < /strong > /p >

< p > facing the ups and downs of the economic situation, where is the development of leather industry? Recently, Long Yongtu, director of the Boao forum for Asia, said at the "China Leather Industry Development Forum" that, in a sense, the leather industry is always a sunrise industry. The upgrading of leather industry is to make China made and manufactured for the world, making full use of the best raw materials, technology and talents in the world. Leather products should take the road of global manufacturing, and make Italy's fabric, European technology and brand to create China's first world manufacturing.

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< p > it is learnt that, as a "land sales market" project of different places, Haining leather city of Wuhan has provided an innovative practice template for Haining's China Leather City's "outward development strategy". Since the project was unveiled, the market has been strongly responsive, and there has been an endless stream of consulting and pre registration businesses.

At present, the construction of Haining Leather City in Wuhan is progressing smoothly, and the speed and efficiency of the project construction will be ensured, so as to ensure that Wuhan Haining leather city will open its doors in the autumn.

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< p > Long Yongtu believes that Wuhan's "a href=" http://www.91se91.com "Haining leather city" /a "should integrate the advantages of leather industry in an international perspective, speed up the pace of international cooperation, explore ways and modes of cooperation and joint development with well-known Leather Companies at home and abroad, and establish the impression of Wuhan Haining Leather City in the high-end and fashion of consumers in Central China, so as to become Wuhan's most distinctive tourist shopping new highland and the most influential modern service industry agglomeration area, and become a new landmark to reflect Wuhan's cultural characteristics and city image.

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< p > Long Yongtu suggested that industrial upgrading should take the quality of products as the top priority, rely on innovation mode to improve the added value of products, attach importance to improving the quality of employees, and have an open mind, such as a new method of promoting global sourcing, to help China's leather industry obtain higher price than the higher raw material production and upgrade in the international market competition.

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