The Family Of Wolves Strive To Meet Challenges And Opportunities.

Less than p ago, China's fashion and leisure men's leading brand wolf family's autumn order will be held in Zhongyuan heavy land, Zhengzhou.

At the scene, thousands of people, including agents, franchisees and partners from all over the country, have discussed the opportunities and challenges of the wolf family in today's economic context.

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< p > at the order of "Li Lian", Shi Hairong, the chairman of the wolf family, released the development strategy of the wolf family in 2013.

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< p > "Li Lian" itself to meet challenges and opportunities < /p >

< p > over the past year, it can be said that a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the most difficult year in the industry. The macroeconomic downturn led to the overall depression of the market, and the backlog of stock triggered a fierce price war.

Formal dress, public leisure, sporting goods and other major sections, because the previous years of excessive expansion of the overall decline.

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< p > with the personalization, youth and fashion of the domestic consumers, the fashion and leisure section is showing a thriving vitality. This vitality makes the fashionable leisure section become a little red in the vast green, making fashion and leisure still grow in the weak economic background.

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< p > as the most popular forum, fashion and leisure have entered the overall competition in the two years.

As a mature fashion leisure brand, the wolf clan family has become a leader in fierce competition due to its strong foundation and comprehensive management system.

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< p > it is reported that in the past year, despite the difficulties in the overall environment, the wolf family has achieved good results and its overall performance has increased by nearly 30%.

Terminal outlets also increased by more than 200.

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< p > although the whole is good, the wolf family still wants to get "strength" in adversity. For this reason, Li Lian has become the theme of this year's wolf family.

"It is a positive energy and a powerful positive energy.

Its proposal is particularly inspiring in the current overall downturn of the apparel industry.

For this theme, Shi Hai Rong explained this, "it has pointed out a direction for us, maybe we can not blindly open up territory, and more should be" in the difficult position ".

Spend more energy to build yourself and strengthen yourself! "< /p >

"P >" opportunities and challenges always exist together. In the fierce market competition, most brands will be eliminated.

We will take out the brand spirit of the wolf clan "dare and challenge", always keep a clear head, see the situation, fight hard, and emphasize tight encirclement.

On the order, Shi Hai Rong's impassioned speech was inspiring.

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< p > deep bursts and thus take the lead. < /p >

< p > in such a depressed industry background, the wolf family can still have such outstanding achievements. In addition to having many years of brand accumulation and strong strength, it is mainly due to the efforts of the wolf family in the brand and channel in the past two years, especially the signing of Shawn Yue, bringing the quality of the famous wolf family brand in popularity and reputation.

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Less than P, after having the spokesperson, we still need the support of hard resources. So last year, the wolf family and music network reached a million level strategic cooperation.

With the help of lettek, the wolf family has opened the road of network marketing, ushering in a deep explosion.

In the process of Internet marketing, the official micro-blog, official WeChat, official website, Baidu search and so on have been combed, optimized and upgraded in all aspects. The new media has also become a weapon for the spread of the brand of wolf family.

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After P's initial attempt last year, the wolf family came to the top of the CHIC in March this year. It has become the focus of attention of the media and viewers.

Shawn Yue helped to make a big start of the homemade large-scale network variety show, "I am the type man", which was built by the wolf family and the music website. This is not only a masterpiece, but also a deep and extended activity.

And this is also another highlight of the Internet marketing of the wolf family.

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< p > in addition to promoting the brand promotion, the wolf family did not forget to strengthen the "intensive farming" of the channel in 2012.

It is reported that in 2012, the wolf family established a brand business school, set up a team to start itinerant training, trained dealers, supervisors, shop managers and other personnel throughout the country, strengthened single store management guidance, enhanced terminal operation efficiency, standardized internal operation management of the head office, optimized internal management and improved work efficiency from the aspects of process, data and institutionalization.

In addition, the wolf family has invested about one million in the introduction of a new ERP distribution system. "This has strengthened the company's information and data management, and is conducive to the real control of the terminal sales information, so as to optimize the research and development of products."

Feng Li, assistant chairman of the wolf family, said.

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< p > brand will vigorously promote continuous "deep plough" < /p >.

< p > 2013 will be an important year for the rise of the wolf family brand. For this reason, the wolf family has also made all-round preparations.

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< p > in order to make the brand produce sustained pull, Shi Hairong said, next, the wolf family will invest heavily in promoting the upcoming national election of "I am the type man".

Through the landing of "I am a type man" in several major cities of the country, the popularity of the famous wolf family brand in the local area has been fry. After that, through the screenplay of "I am a man" on the Internet, the brand influence of the wolf family in the youth of the whole country has been comprehensively promoted.

By "I am the type man", the wolf family will once again pull out all the efforts of the whole network marketing, and at the same time, cooperate with the interaction of the terminal, promote each other online.

Shi Hairong talked about it.

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< p > in addition to the strong input in brand influence, the wolf family will also rebuild the terminal image, optimize the third generation terminal image, and launch the fourth generation terminal image. "In product positioning, we will rearrange more accurate two series of product styles: Street time and life leisure, so the new image will also be closer to the two product styles."

Feng Li said.

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< p > in addition, the promotion of the retail terminal will also be the focus of the wolf family in 2013.

It is learnt that the wolf family will strengthen the brand business school to help improve the terminal performance, increase the optimization, guidance and support for the terminal, expand the nationwide training tour: normalize and standardize the terminal retail counseling, strive to achieve the double harvest of image and flat effect; create a benchmark market and create a big store image shop.

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Agent P will also be promoted as a middle tier agent.

"We will assist agents in corporatization operations, organize organizational frameworks and service standards, propose operational improvement proposals, enhance distributors' distribution management capabilities, and ensure effective implementation of relevant marketing and supporting policies.

Support potential distributors to grow and expand, so as to continuously optimize the company's channel team and ensure the healthy development of the company's channel construction.

Shi Hairong said.

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< p > 2013 will be an important opportunity for the wolf family to climb the peak again, and the wolf family will grow and pform in "Li Lian"! < /p >