F & C: Consumer Oriented

< p > > Shenzhen a href= "http://sjfzxm.com/news/index_f.asp" > Finn underwear < /a > Co., Ltd. since its establishment in 1997, it has been developing steadily and steadily, taking "adaptation, innovation and development", "consumer oriented", "looking up at the situation, doing things at the low end", "attaching importance to brand building instead of shareholders' return" as the business philosophy. As fashion underwear brand, she takes the modern women's life attitude as the core, and takes the shape of women's health and beauty as the ultimate pursuit.

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< p > today's society, < a href= "http://sjfzxm.com/news/index_c.asp" > e-commerce > /a > has changed people's lifestyle and consumption mode. The development of e-commerce is unstoppable, and it is not good for price war. In order to survive and develop in the new situation, we have made breakthroughs and innovations in customer experience.

First, online and offline marketing interaction, that is, through the interactive promotion of the entity terminal stores and online stores under hundreds of lines of FYI, at present, it is working with network technology companies to develop "consumption cards". Two, product development and production are more flexible. In order to meet the needs of network consumers, FYI is looking for smaller batch, faster response and more fashionable product development and production mode.

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< p > to talk about future planning, Finn told reporters that there are two main brands at present: finy and a href= "http://sjfzxm.com/news/index_h.asp" > inthebox < /a > with different characteristics and loyal consumer groups. Finy takes elegance, time and quality as its main characteristics, takes the modern women's life attitude as the core, and takes the shape of women's health and beauty as the ultimate pursuit.

"Our products and services are committed to contributing to better quality and richer choices for modern women. We always experience quality, comfort and fashion in everyday life.

The brand director said.

Inthebox brand is characterized by youth, coolness and self. It advocates happiness, dreams and hopes. It is dedicated to every girl who struggles for freedom and courage, expressing truth for freedom, and striving for self-confidence.

"In the future, we will focus on the product style and characteristics of two brands and improve market share."

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Besides, P has a large production base in Hubei, focusing on the development and manufacture of underwear. In the future, it will accelerate the pace of development and provide consumers with better products.

As a leading brand in China's underwear industry, FYI is rich in fashion and high quality new products, and will continue to maintain its brand strength and stick to its commitment to consumers.

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