Daphne Layoffs Are Not Flat Price War Can Not Cure Stock Pressure

< p > as a famous shoe enterprise brand, Daphne group also fell into a "layoff storm", and Daphne group's layoffs storm has finally subsided in the external response: Daphne group is carrying out the structural optimization and adjustment, the impact of this adjustment accounts for 0.7% of the group's total staff, Daphne will not end the electricity supplier business.

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< p > footwear stocks are high, the price space is narrow, consumer demand continues to be weak, and competition pressure is excessive. Most footwear Brand Company can only digest large quantities of stocks with the help of the "price war" form of vigorously promoted sales. The gimmicks of all shoe brand price wars have gone through a wave. The stock actually has played a certain effect, but at the same time, it has also affected the normal operation and sustainable development of the footwear Brand Company.

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< p > due to the inability of Brand Company to control the terminal market situation, the market expectation is not enough, the price and market deviate, and the quantity of orders is very easy to exceed the market demand. This can easily lead to a backlog of inventory levels at all levels of distributors, and the stock crisis is imminent.

Therefore, some Brand Company have to rely on closing stores, promotional sales, layoffs and other means to deal with the contradiction between supply and demand, resulting in the haze of inventory pressure, thus triggering market doubts about the footwear brand market and concerns about the future development of the industry.

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< p > when the footwear market is facing a severe winter, some of the brand footwear enterprises are not doing their best. There is a wave of layoffs. As the famous shoe enterprise brand, Daphne group also fell into a "layoff storm" in 2012. There were 300 layoffs in the whole country, and the proportion was reduced to 10% or 12%. The e-commerce department is the hardest hit area for the layoffs. This was once interpreted as a signal for Daphne to abandon the electricity supplier industry.

Under the influence of the economic downturn, the wave of layoffs continued to surge, and the layoffs of Daphne group were gradually subsided in the external response: Daphne group is carrying out the structural optimization and adjustment, which accounts for 0.7% of the total staff of the group, and Daphne will not end its business.

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< p > 2012, under the influence of high inventory crisis, the sales of offline stores continued to decline, and Lining, PEAK, Anta and other sports brands went on to store "self rescue" waves, and entered 2013. Another big brother, 360 degrees, was also unable to escape the trend of closing stores.

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The rapid expansion of P and extensive opening up have brought bitter effects to the major shoe industry brands in China. The relevant analysts have pointed out at the same time that the big shoe industry brand shops and light shops are related to the marketing channels. The operation of the distribution mode by layer distribution often leads to the backlog of inventory, but can not be adjusted and digested as quickly as the direct store, so that the economy is weak when it is hit hard.

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< p > when the high inventory crisis meets the sales peak season at the end of the year, the "hunger marketing" of each shoe brand will come together.

Hongxing Erke, Anta, Lining, PEAK and other major brand sales will be surging and unusually hot.

Coincidentally, most of these sales will play the slogan of "the lowest price in the whole field" and "let's promote sales".

The effect of companies actively digesting inventory is also gradually emerging.

The warm sales of this temporary sales didn't seem to have alleviated inventory pressure from the root cause, and the sluggish shoe market has become a difficult part of Brand Company.

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< p > < strong > ZARA H&M impact fast fashion GAP sales decline more than half < /strong > /p >

Under the dual pressure of weak local market and catching up with ZARA and H&M in China, GAP speed is no exception, but its prospect is not p smooth road.

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< p > < strong > Burberry the new spokesperson speculations that the couple combination is expected to be successful < /strong > /p >

< p > news from foreign media has pointed out that Suqi Waterhouse Suki Waterhouse is the next Bloomberg Burberry spokesperson's face.

Sienna Miller's Sienna Miller and fiance Tom Sturidge Tom Sturridge will become spokesmen for the bolberry Burberry2013 autumn and winter series, according to a recent British Post on Sunday.

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The resignation of former president of P < strong > Shiseido was due to the failure of acquisition 900 million yuan, < /strong > /p >

< p > the major brands have recently entered the takeover boom frequently. LADYMAX fashion network has just released the news about "the third largest luxury group in the world, the original PPR group's acquisition of the jewelry brand of Italy, the official implementation of the bemando Pomellato", and here comes the sad news that the Japanese Shiseido Shiseido group caused a loss of US $148 million (about 900 million yuan) due to the failure of the acquisition.

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< p > < strong > P & G cosmetics sales decline, suspected monopoly revenue is not as good as expected < /strong > < /p >

< p > P & G P&G released its three quarter earnings report. The net sales growth in the three quarter was only 2% to 20 billion 598 million US dollars, lower than the analysts expected $20 billion 730 million or the expected sales growth of 3%-4%.

The third quarter net profit growth of 6%, mainly due to cost reduction, but revenue is still lower than market expectations, and expects the fourth quarter earnings will be lower than market expectations.

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