Lining, Yao Ming And Other Sports Stars Are In The "Odd Circle" After Their Calculations.

During the May Day holiday, Lining's second rounds of clearance and cargo surged, and some netizens lamented that the national brand that had been supported by the Chinese people even sold out at the price of "cabbage". Lining, who had been most successful in pformation and fought for years in the shopping mall, could hardly escape the merciless of the market.

In fact, from Lining and Yao Ming to the retired athletes, most of them are crossing the river by feeling the stones.

Shopping malls seem to be more complex and difficult to compete. It has become a big circle of sports stars in China.

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< p > < strong > interest oriented < /strong > < /p >

Shortly before P, Olympic champion couple Pang Wei and Tully opened the moon center in Baoding.

Tully said that the resources of Baoding were relatively scarce, and that the family members had the idea of setting up clubs. Of course, the most important thing was that, as a mother, she had much experience in parenting, and was full of enthusiasm for new things about mother and baby.

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The interest caused by < p > strong > is the basis for many sports stars to choose a business item. < /strong > /p >

< p > Shao Jiayi opened a mother and infant store on Taobao, from "he thinks he is a qualified father".

Xu Liang, who is also the famous football player, has started the online glasses business, and has also been a literary and artistic fan to set up a model for the tide mirror in the shop.

In addition, "Diving Queen" Gao Min sells fashionable women's bags, Zhu Fangyu sells fashionable leisure, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, Wang Dalei sells fashion "a target=" _blank "href=" http://www.91se91.com/ "> dress > _blank", is all their life hobby projection.

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In contrast to Yao Ming P, a series of moves to pay for interest on strong is a bit heartbeat. < /strong > /p >

When p was effective at NBA, Yao Ming opened a "Yao restaurant" on the busy West ham street in Houston.

Beijing roast duck, Yao Mun wonton soup, chicken noodle fried noodles and so on are the most popular signs. The presence of former US President George Bush and other NBA celebrities has made Yao restaurant widely known in the locality.

However, when Yao Ming announced his retirement, people found that a "Yao restaurant" opened in Shanghai has been closed down.

It is reported that "Yao restaurant" is not invested by Yao Ming team, but is operated by several other shareholders. It is copied in Houston after the success of the store.

But in Shanghai, where the international flavor can be found everywhere, the restaurant, which is the main American cuisine, failed to win the favor at last.

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< p > 2006, Yao Ming invested millions of dollars in the whale music network.

For reasons, Yao Ming said that because of interest, he likes music, and support genuine.

In 2011, gigantic whale music network had been seeking to list on Nasdaq, but it has been unsuccessful. Consumers buying genuine music online is still an ideal place until now.

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< p > shares in Beijing, the United States and the strong market (market share bar trading point) Polytron Technologies Inc is another test of Yao Ming's water.

However, it was reported that as of 2012, the company had lost 46 million 663 thousand and 800 yuan in just two years and its assets had shrunk by 75.55%.

The industry is also looking at the sky and the United States.

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< p > the financial industry also has great attraction for Yao Ming.

In 2011, Yao Ming participated in the preparatory work of the equity investment fund management company of Chinese fir.

This is a private equity fund management company whose main investment is sports industry. Its manager is Lu Hao, Yao Ming's agent.

Subsequently, Yao Ming took over the Chongqing Yufu Hongyuan equity investment fund management company and entered the two private equity investment field.

Compared with the Chinese fir fund, the investment scope of Hongyuan fund is more extensive. There is a view that this is a signal that Yao Ming deeply intervenes in the financial industry.

For the domestic PE industry, which is becoming hot and hot, whether Yao Ming can work hard is unknown.

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< p > "the aroma starts with a rich and delicious BlackBerry. After the entrance, it shows the sweetness of blackcurrant liqueur and dark chocolate, but the ending is dry."

This is the evaluation of Yao's Cabernet Sauvignon by editor of a famous wine magazine in the US.

Yao Ming's red wine was produced by a winery in Napa Valley, San Francisco, which he bought.

Nowadays, celebrities buy wineries and sell red wine is nothing new, and Yao Ming's move is "follow the big slip".

Some experts point out that the complexity of the red wine market determines that marketing management needs more rigorous and intensive cultivation. For example, the management and maintenance of distributors and types of terminals need to accumulate experience for a long time.

This is also a challenge for Yao Ming in a whole new field.

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< p > Yao Ming, a reporter who has been tracking the news for many years, has revealed that if investment is divided into two categories -- pure commercial investment and full interest, Yao Ming has admitted that he is currently mostly for the latter.

Before those very detailed project analysis reports were written, he chose only what he knew and interested.

Of course, Yao Ming also believes that he should eventually turn to the first, "because you can not continue to pay attention to interest, interest is only after a meal full of food."

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< p > "only by following interest or following suit is a major reason why many retired stars are frustrated in business."

Wang Xinye, a brand research expert and marketing planner, told this newspaper that the stars would rely heavily on their own team for business. However, many teams are familiar with the operation of sports and literary circles, but they are outsiders in the business field.

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< p > it is understood that Yao Ming's core team consists of 6 members: Yao Ming former NBA broker, Bill Duffy, President of BDA sports management company of the United States, distant relatives of Yao Ming, Zhang Mingji, who is responsible for the negotiations of Yao's commercial contract, advertising agency negotiations and media relations, BDA company's main Banbil Sanders, the business promotion plan, vice president of University of Chicago business school John Heging, the Chinese brokers in the Chinese market and the partner of Jinmao law firm.

Today, Yao Ming's tentacles have involved real estate, finance, music, IT and so on. How to guarantee the full range is the biggest test for the team.

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< p > Wang Xinye thinks that the business of many stars relies on the accumulation of popularity while serving, but the popularity is gradually fading away, and a reasonable pattern and direction is the guarantee of success.

"Even Yao Ming's investment structure is at risk. How many Chinese can Yao Ming provide such a huge business?" < /p >

< p > < strong > insisting on "Sports" is not easy to < /strong > < /p >.

< p > < strong > retired stars, who continue to dig gold in sports industry but rarely < /strong > /p >

< p > Li Ning Co veteran, CEO Zhang Qing, Beijing key sports Consulting Co. Ltd., told the China times that most of the major sports brands in the world were fond of or engaged in sports. However, the existing sports brands in China basically originated from foundry factories, which led to the lack of a deeper understanding of the sports spirit and the value of sports to create money.

Moreover, China's professional sports are not yet well developed, and the market climate is far from enough. Under such a big environment, retired stars have great difficulty in doing sports business.

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< p > facing the current predicament, Lining himself said, "now I go out, and people say, you are still alive, as if I am going to jump upstairs.

It's not that serious.

The path of my champion is also coming in the process of constant adjustment.

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< p > as the first successful sports hero in the sea, a rare historical opportunity has been placed before Lining.

For example, before and after the 2008 Beijing Olympic Games, the enthusiastic sports enthusiasm of the Chinese people and the brilliant appearance of Lining as the main torch bearer created the conditions for the enterprises to go higher.

"But we are not sure that we have not really focused our resources on the Chinese market, nor have we focused more on core businesses."

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< p > in the most difficult 2012, Lining decided to rely on professional sports to save enterprises.

The biggest trick is to cooperate with the Chinese men's Professional Basketball League (CBA) with a sponsorship of 2 billion yuan, covering five seasons after its agreement.

Many people think the risk is too great.

Lining said that the value of CBA itself could not be seen by ordinary people, and Li Ning Co saw it.

"Sports and other retail consumption industry (market share bar trading point) is not the same, sports is essentially a pursuit, one of the desires of people is infinitely close to the strongest.

This is the meaning of sponsorship. "

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< p > < strong > is willing to be the most popular sports and Yao Ming < /strong > /p >

< p > July 2007, Yao Ming invested 20 million yuan in the initial stage, and entered the Shanghai Eastern men's basketball shark team that he once played. He won the management of the Eastern men's basketball team in the 5 CBA seasons.

Two years later, Yao Ming bought all the shares of the Shanghai East shark men's basketball club with a loss of 96 million yuan, and took over all debts. Each year, he invested 30 million yuan in running the club.

Some analysts believe that although Yao Ming's plan for the team is first-rate, it is a pity that the fully professional club is in the semi professional CBA League.

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< p > Wang Xinye said that most of Lining's and Yao Ming's perseverance in sports industry should be emotional factors.

Sports are their lives. Business continuity is based on love.

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< p > Lining said that his pressure is enormous, and his learning and accepting things have exceeded his own conditions. "But this is due to my pursuit of my dream."

This pursuit should be a sports dream that he never cooled down.

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< p > however, China's sports industry has deep-rooted ills, and it can not be solved by a few people or a company.

Wang Xinye said, this is probably the biggest pain of Lining.

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< p > Zhang Qing said that the life cycle of athletes can be divided into four stages: professional ability stage, individuation development stage, comprehensive stage, sexual performance stage and professional spirit stage.

The final stage is the pformation of the intangible commercial value of the individual, and the most valuable social value of the inspiring role of the sports people.

This should be the biggest spiritual contribution of sports stars to China's business.

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