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Vertical Footwear Business To Become A Leader In E-Commerce

2013/5/6 20:27:00 44

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Vertical Footwear Footwear Vertical Shoes

recall that < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > electric business scenery, compared with a target= "_blank" href= "_blank" > clothing, "electricity supplier" and other hot business areas, it seems half dead. The prospect of footwear business is so good that many people are talking about it, and the latter is bound to take such a sentence: the key lies in how to do it. In fact, to know how to do it, the footwear electric business will become the leader of the electricity supplier. As for the fourth round financing of Le Tao net, the valuation is 30 million, but in the end it was valued at 15 million, and the market value was shrunk by half. Take the shoes net, the happy buy, the excellent purchase net as the vertical footwear electric business first formation, but the happy net occupies the second formation, the happy Tao net is completely affected by the first formation. When the vertical electricity supplier was blown to the ground, the vertical category of footwear electric business benefited from the environment and received high attention. Those with the impression should know that at that time, these footwear business tycoons had been the upstart in the industry, and had won a lot of network news, but in the downturn of vertical electricity suppliers, they began to go downhill. 
"P", "Yue Tao", did not take the brand line at the end of the year. Finally, it went on to rise. It was a good deal of bad news that led to the fact that the shoe net was a lot of steady progress. It had been promoting and persisting in making shoes B2C and not going into category expansion. In fact, it had not yet had any experience. Zhang Xiaojun COO said that it had no longer insisted that the vertical electronic business platform should be the only direction for itself. Its other development goal was to become a vertical brand channel brand. The vertical footwear electric business became a node, becoming a few platforms and an opportunity, and it was also a time to set aside the distance to see how to operate. 
 when it comes to 2013, the electricity providers all use counterattack to hope, then how can the vertical footwear electric business achieve counterattack? How can the footwear electric business of the second, third levels of the footwear business and the new model survive and grow? Here is a counterattack index ranking by the author Huang Jialang, which combines several major footwear business processes: 
 > number one: near the tycoon (applicable to two floors below the ladder electricity supplier) 
 the big money is in the shoe business. Undoubtedly, the good buy and the best purchase network are the templates. The good Le buy is invested by the heavily invested Tencent, and the good Le buy has access to some of the Tencent channels and the platform of Tencent's platform. Although the good Le buy is now constantly negative, but is it still living well? Every investor does not want his money to invest in the Pacific Ocean, so he will pay close attention to the investment projects. Good Le buy, although today is the third place of vertical footwear electric business, but wins in the stamina, the shortcoming is not to do a good user experience, to find their own characteristics, rather than now competing for that ranking empty seats. 
Through the influence of BELLE's "big money", the P purchase network looks for mutations in the new channel format, focusing on offline resource integration, website layout, commodity category and marketing strategy, so as to consolidate its position in the industry. BELLE, the employer, is not worried about many things. But one of the disadvantages of the excellent purchase network is that it is too young. Compared with good buy and shoes, the experience of walking on the vertical footwear is less. There will be many problems in the future. 
 the development of the shoe net has always been the focus of attention in the development process. It is the "no stock mode", and the impression that the shoe net is giving to the outside world is that they understand the strategic planning and operation very well. When other competitors hesitate for their own brand, the shoe net is already integrating. When it is worried about its pattern, the shoe net has been sticking to their strategy. When other rival modes are changing more often, the shoe net is a way to go. Obviously, the shoe net is far from the other electricity suppliers, which becomes a key to its emergence. 
 but don't ignore the big money behind the shoe net: Goldman Sachs Group and Haina Asia, what kind of influence and advantage do Goldman have, which is believed by many adults, so there are always some unknown supporters behind the shoe net. 
The power behind P is not weak. With the establishment of several Internet Co, it is one of the largest private equity funds in the world. 
Standing behind Taobao shoes is p, which is also seen at present. Borrowing a word from a relationship, women are afraid of marrying a wrong man, and a man who marries a good wife will struggle for decades. 
 Second: enter platform /p >
 electric business is popular. The Internet is everywhere electric business companies and electronic business platforms. However, after several times of downturn and reshuffle, the electricity supplier environment has destroyed many platforms and companies. The author now says that the platform is now easy to build, and it is not easy to attract people. How many of the platforms we can't see are closed in obscurity and obscurity, and they are confused by some concepts. In fact, do not have to do their own electricity supplier platform, the platform is a way to save and quickly establish an electricity supplier mode, in the electricity supplier now several large platforms divide 80% of the flow, the remaining 20% long tail traffic is a lot of platforms for competition. The key to the platform store is how to promote, rather than push the platform, and for large enterprises, there is a line of support that is driven by the offline line. Remember that there must be no idea that online and offline are independent. 
 then the platform that has already been built is the idea of bringing traffic to its platform. Earlier, the footwear business, such as the excellent purchase network, the good Le buy, and so on, settled down on the third party platform to reduce operating costs by external force, and to increase sales, so as to break through the profit problem through the big platform. Behind the big business platform, there is actually a more awkward choice: choosing the third party platform, and this is also a reason why many electronic business platforms are blooming everywhere, because even if they do not do well, they can help themselves through the three party. If the platform suddenly drops in volume, it can also attract traffic through settlement. The same is true when Dangdang was settled in Taobao. So the author thinks that the powerful third party platform is the mother who builds the platform herself. When it is difficult, she can always go back to her mother's arms or look for her mother's help. 
 Third: characteristics or mode 
 the vertical electricity supplier has great potential to do well in its characteristics and mode. It should return to the right place and relocate, so as to ensure the retail industry's pulse at an early date. B2C vertical mode of electric footwear business unwelcome time, and C2B mode of IDX IDX customers and tens of millions of financing, there is no denying that there is the credit of CEO party Kai Yuan, but it is beginning to see that capital has begun to enter the personalized e-commerce platform, personalized electricity providers are becoming more and more popular, while the vertical mode of B2C's overall concern is shifting. 
 I think, in fact, whether B2C or C2B mode, vertical footwear business enterprises should be clear, what is the electricity supplier? The electricity supplier is actually business, making money, do not put the electronic business in front of the business, otherwise it will be very difficult to walk. When the electricity supplier started, how many investors went crazy to see a platform coming in. Now it becomes very rational. The result of investment is to recover the rewards. It is impossible for you to invest in a false future. Investors will always be icing on the cake. 
 footwear electric business presents a situation. Lok Tao net is starting to brand; purchase network is expanding platform, taking the way of integrated platform; making shoes net is integrating channels, integrating brands; Each vertical shoe electric supplier has come to a turning point. In pursuit of spanformation, the giant in the future footwear business world begins to chase on this node, who can survive, who is dead, who will stride forward, and who is standing in step, and so on, will appear in the future. 
 vertical shoes electric business has a long way to go, because at present, it seems that the traditional footwear enterprises are hidden behind the scenes. They are the decisive factors in the market and the driving force for the development of the market.