Rents Continue To Rise To Crush The Last Straw Of Retailers?

< p > Chen Wensheng, vice president of the China Plaza Management and Hai Yin group, said, "the environment is not good, the electricity supplier is constantly impacting, and the rent is constantly pushing up, which does pose a great challenge to physical retailing."

Many business operators told reporters: the environment is not good, rents have increased year by year, business is too difficult to do.

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< p > < strong > phenomenon < /strong > < /p >.

< p > < strong > there are shops in many stores vacant < /strong > /p >

< p > "shop adjustment, please do not enter."

A warm reminder was posted on the two floor of the Chinese Plaza, < a target= "_blank" href= "http://www.91se91.com/" > the clothes "/a" > brand Theme. The time for the settlement was April 6th, and the window was covered with yellow cord.

In the two floor, a circle, the reporter found that two channels have 8, 9 shops vacant, the shops have been withdrawn, such as sowing, natural elements, CONVERSE, WEEKENDWORK SHOP and other well-known brands, shops and even pformed into women's clothing brand special stores.

The vacancy rate of small shops outside the 100 TASTE supermarket on the third floor is also quite high. There are several connected shops that are vacant on the opposite side of the popular street.

On the first floor, FILA, the first shop brand at the entrance of the main entrance, was also vacant for a long time.

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< p > people in the industry say that the 123 floor is the shopping mall facade. So many empty shops will affect the image of the shopping mall, and will also affect the business of the shops. "Some of the channels do not seem to be in a lot of business at all, and do not want to go in the past."

Consumer Liu Xiaojie said.

In response, Chen Wensheng said that the brand shops such as sowing and natural elements were closed because of the expiration of the 5 year lease, and then there will be new brands coming into China square. For example, Emu has decided to knock off the flagship store with more than three hundred or four hundred square meters.

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< p > in fact, there are not only Chinese squares but also shops in the near future. The reporters interviewed found that there were also some shops in dongbatai, Baiyun District Jiayu Sun City, popular front line and so on.

There are also a few berths on the third floor of Jiayu Sun City department store. After the exit of the Nan Meng Gong game room on the popular front line, there are more than 10 empty berths, ranging from 6 to 15 square meters.

Mall security said that these shops were originally rented by fry stalls, but they were not renovated due to the lack of business. They were redecorated and reclaimed two or three months ago.

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< p > compared with the exit practice, some businesses use the reduced operating area to avoid the risk of rents.

Reporters learned that, with 13 thousand square meters of business area of the PARKnSHOP supermarket flagship store Guangzhou is better than the original business area to half of the original, will be pformed into high-end brand TASTE.

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< p > < strong > investigation < /strong > < /p >

< p > < strong > 7 square meters, the monthly entry 35 thousand can only be guaranteed /strong < < /p >.

< p > "the Chinese Plaza, which has been popular and mature, has been hard to find before, and now it is not normal for a long time to vacate it."

An unnamed industry insider said, "the economic environment is bad, plus the high level of rent in China Plaza is the main reason for the withdrawal of the brand."

On the third floor of the Chinese Plaza, a reporter notices the pfer notice of "no hand fee" posted on the third floor of the Chinese Plaza. Miss Zhong said the notice was posted for one or two months and few people asked for it.

She calculated to reporters: this stall is 6.9 square meters, the monthly rent is 4800 yuan, which is equivalent to nearly 700 yuan / square meter / month, the management fee is 800 yuan per month, plus the housing deed tax, business tax, and personnel wages, the monthly cost of the file is 12 thousand yuan, "every month business volume will need more than 35 thousand yuan to protect the capital."

Miss Chung said that the cost of rents has been rising since last year, and the price of clothing has gone up. Many customers are looking at it without buying. Business is hard to do, and many brands have been withdrawn.

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< p > and the reporters visited the shopping centers to learn that there are a lot of people like Miss Chung.

The "2012 China chain of 100 strong" survey report issued by the China Chain Association also showed that in the last two years, the two aspects of rent and labor cost were rising rapidly, and the average rate of rent in the top 100 enterprises was over 15%.

In 2012, the top 100 sales increased by 10.8%, the slowest year.

It is understood that at present, the rental of ordinary small shops on the two floor of the Chinese Plaza is 600~1000 yuan / square meter / month, and the monthly rent of the vacant shops in the better flow area is about one hundred thousand yuan.

The average rent in Tianhe City is about 480 yuan / square meter / month, with a layer of 2800~3500 yuan / square meter / month; the average rent of the Plaza is about 250 yuan per square meter, and the first floor is 1500~1800 yuan / square meter / month.

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< p > < strong > factorial < /strong > < /p >

< p > < strong > property rights scattered, small owners continue to rent, < /strong > /p >

< p > Deng Guojian, President of Guangzhou Liancheng Investment Co., Ltd., said that after the five landing of new countries all over the country this year, a new round of commercial real estate fever has been spawned. Some of the shops that have purchased tens of thousands of yuan or even hundreds of thousands of square meters have high expectation of rental income, but the environment is not good enough, and the consumption is relatively low.

For example, he said, some shops are selling at a price of 280 thousand yuan / square meter, and the rent is only 400~500 yuan / square meter / month. A 10 square meter shop will take nearly 60 years to get back to the original, but there are still many people in such shops.

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< p > however, Huang Wenjie, executive director of Guangdong provincial circulation industry, believes that the adjustment of large shopping malls can be divided into active and passive two.

As for the Chinese Plaza, the vacant berths on the first and third floors are mostly small owners with scattered property rights. These small proprietor seek maximum rental income, and few will consider other factors.

It is reported that the original sports brand FILA shop on the first floor of China Plaza has a monthly rent of 800 thousand yuan, and after the withdrawal of the brand, the small owners prefer to vacant rather than lower the rent.

"For small proprietor, it is only a few months before it loses millions of dollars, but the tenant who can bear the high price is four or five years. This account is counted."

In addition, there are also insiders revealed that in the year when the Hai Yin group rented the Chinese Plaza with an annual income of only 110 million yuan at the annual rent of 130 million yuan, the price was not low, but it needed to introduce the main store at a low price. For example, the introduction of H&M on the 2 floor led to the pfer of rent pressure to small shops.

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< p > < strong > way out < /strong > < /p >

< p > < strong > the pformation of experience mode is an inexorable trend < /strong > < /p >.

The shop vacancy problem faced by many mature shopping centers has also given rise to pressure on the industry. This "closing shop tide" is a warning that the traditional business needs to be adjusted urgently. P

The above Miss Zhong told reporters that the traditional commercial operation mode of the simple sale of "pre factory shop" had been very difficult to survive. After the pfer of her shop, she wanted to open a shop on Taobao, or to find a shop on the street. Fortunately, she had a factory to support her.

She said that in addition to regular promotion, members of the street shop will explain to members about the new season's clothing matching skills, clothing and makeup collocation skills, and enhance interaction with the consumer experience, increase the stickiness of the brand.

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< p > "under the backdrop of high backlog of clothing industry and the increasing impact of electric business, the traditional commercial operation mode of simply selling goods is out of date. The operation of shopping malls must improve service and upgrade to" experience mode ".

Chen Wensheng said that the four floor of the China Plaza, the telecommunications sector, can get the added value of consumption and services through interaction. The sales performance is quite good, and the branding business is expanding the business area. The catering sector on the six floor is also difficult to find. In addition, the "sea seal and another city" under the seal of the sea has been opened for only one year because of the unique operation method of the international line brand direct outlets, and its sales increased by 150% over the same period last year.

Guang Bai shares CEO Huang Yongzhi once admitted that the impact of online shopping on traditional retailing can not be ignored. The growth trend of the "hundred fashion" located at the intersection of Beijing (real estate) road pedestrian street is rather slow. Recently, it has been pformed into a gold jewelry building. "After all, consumers dare not buy gold, diamonds and other valuables on the Internet."

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