Understanding Customer Types And Mastering Sales Skills Will Bring You Plenty Of Money.

< p > everyone's temperament and life experience are different, so the view of shopping is different.

Then, we should analyze the specific problems concretely, and we can not apply the same set of communication skills to different customers.

As a professional salesperson, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, we should observe the manner and behavior of customers when buying clothes, and quickly and accurately identify the types of customers, then use specific strategies.

According to many years of marketing experience, Xiaobian will generally classify clothing store customers into the following categories, and provide corresponding coping skills for your reference.

< /p >

< p > strong > 1, professional customer < /strong >: such customers may be the apparel industry or amateurs, have certain research on the production technology of clothing, can accurately identify the types of fabrics, understand the fashion trends of today's fashion and speak incessantly, speak a few professional dress terms and a pile of data analysis.

But we should not feel that we are in the low wind, and we can not stay in the awkward situation without saying anything.

We might as well admire their knowledge from the side, and simply flatter a few words: "Oh, the process of production of the original clothes", and can also arouse the interest of them in the way of asking questions: "you don't say I really don't know, but then this kind of < A target=" _blank "href=" http://www.91se91.com/ "> shoes < /a" should also be called cold boots. "But these words are digression after all. After they are close to them, we should quickly find the opportunity to turn the topic to buy clothes.

For example, we can say, "by the way, don't you say that the style is the most popular now? We have these new models now. Let's see."

It can also be said: "the European fashion you mentioned is also in my shop. Would you like to see it?"

< /p >

< p > > strong > two, discerning customer < /strong >: these customers pursue perfection. Starting with the first a target= "_blank" href= "http://www.91se91.com/" > "clothes /a", they may complain a lot: "the style is too old", "why is the price so expensive" and "so badly sewed", maybe after wearing a few rounds in the clothing store, almost everything in the shop is derogated.

The clothes you sincerely recommend to her, she sees only faults.

Faced with this kind of customer, we must explain patiently and euphemistically to them. These are only small problems that can not be avoided in the production process.

In order to avoid a positive conflict with her opinions, we might as well make a small agreement: "this style is the latest style, but it is a bit outdated for you at this time to catch up with fashion trends." maybe the light is not bright enough for us, so you feel that your clothes are not sewn up properly.

Next, we should guide her to shift her attention to the advantages of clothes. We can skillfully say, "maybe you think you have no stitching, but compared with the clever collocation of this dress, it is totally unconspicuous, and the quality of this brand is a monument". "Maybe the style is not fashionable enough for you, but the quality of this chiffon dress is better than that of others."

< /p >

< p > strong > three, confused customer < /strong >: such customers usually have no idea, they only know that they need to buy clothes, but they do not know what style they are suitable for, and they even do not know whether they should buy Skirts or trousers.

They went into the clothing store in a confused way. They turned around and thought it was a good one. It was not bad, but they had no idea for a long time.

At this point, you have to make a decisive decision for her.

You pick up some of the blouses or skirts that she looks at, pick out one of them from the instinct of matching clothes, encourage her to try it in a positive tone: "of course this is nice, try it on."

When she tried it on, you should sincerely compliment her dress and make her confident. It's best to stand in front of the mirror with her and tell her in the mirror: "look, I've said this is pretty good, right?" /p

< p > strong > four, realistic customer < /strong >: some customers are not optimistic about the economic situation, because they are so shy that they want to buy the best clothes with the least money.

They don't pay much attention to fashion information. They don't pay much attention to the new fashions of clothes. They hope that the clothes will be as good as possible and they can afford the price.

After looking at a particular garment, the customers are not concerned about the quality or the fabric, but the price on the tag.

After judging them to be realistic customers, never take them directly to the low price sales area or clear discount area, so as not to hurt their self-esteem.

We can recommend them several good quality clothes, which cover high school and low price clothes, so that they will not be able to see that they only want to pick clothes at medium or low price.

When they are choosing, we can take the opportunity to pick out a piece of clothing which is not very expensive, and say, "actually, I think this dress is really suitable for you from the style and the edition type.

This way helps them choose the clothes they want, and maintains their faces, killing two birds with one stone.

< /p >

< p > in the actual situation of clothing marketing, the types of customers may not be clearly classified into the above categories. In reality, we encounter more mixed customers.

For example, some customers may have some research on clothes, but they are fussy or not very purposeful, but want to buy the most affordable clothes.

You will also find that the types of customers who buy clothes will change.

At first, it seemed a very picky customer. Later, you found that she was a realistic customer.

In a word, the customers who go into the clothing store will have the characteristics of fuzzy, difficult to judge the type of time, this is to test the salesman's ability to look and adapt.

There are still many sales skills. Let's learn and accumulate well and exercise well in the sales practice.

< /p >