Beijing Textile And Apparel Industry Is In A Serious Situation.

The conference is from Beijing. clothing Spin Long Yunze, executive vice president of Industry Association, chairman of Beijing garment and textile industry association. The meeting agreed to add Dalian's costumes. Clothes & Accessories Zhou Yan, President of the limited company, is vice president of the association, Beijing Zhuo Wen fashion textile Limited by Share Ltd and other 5 enterprises as executive director units, and Beijing Toread Outdoor Products Co and other 5 enterprises as governing units. Jingpo, director of the small and medium enterprises department of the Beijing Municipal Commission of letters, has interpreted the relevant policies of the government for supporting the development of small and medium-sized enterprises for the textile and textile enterprises. Xu Fei, the brand director of Beijing millet science and technology limited liability company, introduced the successful experience of the enterprise's brand operation, and was welcomed by the majority of directors and members.

　 The overall economic situation is grim.

Over the past year, Beijing Garment and textile industry The overall economic operation is grim and difficult. Beijing's clothing and textile enterprises have been innovating and accelerating transformation in the predicament. The overall situation in 2013 is difficult to fundamentally change, but it is still in an important strategic period of great potential.

Changqing pointed out: "over the past year, the overall economic situation of Beijing's garment and textile industry has been running under a more severe situation."

First, on the scale of industry, the main business income of 232 garment and textile enterprises above Designated Size in Beijing was 22 billion 349 million yuan, up 3.4% over the same period last year. Among them, the main business income of textile enterprises was 4 billion 934 million yuan, a slight increase of 0.2% over the same period last year, and the main income of clothing and apparel enterprises was 15 billion 971 million yuan, down 5.1% from the same period last year. Leatherwear Fur, down jacket and shoes The main business revenue was 1 billion 269 million yuan, an increase of 6.4% over the same period last year.

Two, in terms of efficiency, the total profits of Enterprises above designated size are 1 billion 515 million yuan, up 10.58% over the same period last year. Among them, clothing and apparel enterprises total profit of 1 billion 262 million yuan, down 0.9% compared to the same period; leather, Fur The profit of down garment and footwear enterprises is 40 million yuan, up 6% over the same period last year.

Three, on the import and export, the total import and export volume of clothing and textiles in Beijing reached US $4 billion 186 million, an increase of 9.15% over the same period last year. Beijing textile and clothing exports amounted to US $2 billion 589 million, down 3.2% from the same period last year, of which clothing exports amounted to US $1 billion 920 million, down 1.87% compared with the same period last year. Textile exports amounted to US $670 million, down 7% from the same period last year. The total export volume of 20 key export enterprises reached 890 million US dollars, up 2.6% from the same period last year. Beijing Zhuo Wen fashion textile Limited by Share Ltd exports more than US $100 million annually.

Four, on the market consumption, the total retail sales of clothing consumer goods in Beijing amounted to 71 billion 800 million yuan, an increase of 7.9% over the same period last year, accounting for 9.3% of the total retail sales of consumer goods in the city.

　 Speed up transformation by pioneering and innovating

Evergreen introduction, Beijing clothing Textile enterprises Innovate and speed up transformation in the predicament. First, implement brand strategy and win market share. Langer group adhered to the multi brand strategy and accelerated the expansion of the channel. Its high-end LANCY FROM25, MOJO S PHINE and Rhine LIME (LIME FLARE) and other high-end women's clothing sales increased by 32%. Wei Ke played the advantage of the R & D team and its own factories, insisted on the brand positioning and focused on the improvement of employee satisfaction; Seth relied on its brands such as Seth, vista, snow card and Rosa to achieve steady growth in market sales; Weiss Kai played a unique brand positioning and strong terminal network advantages, paying attention to the star effect and the spread of WeChat.

Two, rely on technological innovation to enhance competitiveness. In order to promote the development of enterprises through scientific and technological innovation, the bronze bull group applied for 2 scientific research projects, 2 patents and 2 authorized patents in 2012. The new products accounted for more than 30% of the total sales revenue. Guanghua Group vigorously promoted the wide range of coated fabrics and other technology products with the advantage of scientific and technological innovation, and promoted the overall growth of the group.

The three is innovative management mode, and open up new online channels. Many brands have launched e-commerce business, such as the "love online" e-business, which has become an important means of marketing at home and abroad. Geo has launched an online version of e-commerce to speed up the process of brand younger and achieved remarkable results. The new fashion brands born on the Internet have achieved a 200% growth rate on the basis of high-speed growth in recent years.

Four, the independent brand has successfully entered the international market. After 3 years of landing in the Singapore market, AI successfully settled in Macao. In the sands shopping plaza in Singapore, the blue land will open in Macao, and its own brand down clothing is exported to more than 20 countries and regions such as Russia, and the brand is registered in 83 countries.

Five, we should pay attention to cultural construction and establish brand image. In 2012 London fashion week On the opening ceremony of the London Olympic Games, Yi Wen held a press conference entitled "harmony".

　 The situation is mixed in 2013.

For the overall situation in 2013, evergreen calmly analyzed: "China's economy and clothing. Textile industry The situation we face, the external demand that has been flagging since last year, the slowing down of domestic demand and the decline of profits will not change fundamentally in the short term. Difficulties coming from all aspects will further perplex us. The situation is indeed not optimistic. But in the long run, the overall improvement of people's living standards will bring new social demands to the garment and textile industry. We are still in an important strategic period of great potential. The key is to deal with difficulties and seize opportunities.

Evergreen said that the more difficult it is, the more we need to firmly grasp the strategic direction of the enterprise and pay attention to the cultivation of core values. The more we need to rely on the strength of the team and the ability to use external effective resources, the association must constantly improve the ability to integrate resources and provide services.

In 2013, Beijing garment and textile industry association will take various forms to expand the market influence of Beijing brand and continue to carry out the ten most creative and cultural industries in Beijing. Fashion brand The selection of events, with the help of CHIC platform, launched the Beijing brand exhibition, relying on Beijing's well-known enterprises to host the "fashion Beijing" Gala. Around the cultivation of the core competitiveness of the brand, opening up cooperation, promoting the promotion of enterprises through various channels, the organization went to the United States and South Korea to study and investigate, enrich and deepen the "Beijing Fashion Design Week" series activities, organize the inspection and communication between enterprises in and outside the industry, organize and integrate various social resources, provide multi-directional services for the transformation and upgrading of enterprises, carry out the docking between local enterprises and the foreign industrial base, and promote the application and docking of new materials, new technologies and new technologies, provide information and channels for the optimization of the industrial chain, organize the training and communication of enterprise information application and e-commerce operation, and provide financing services for the enterprises in need. "

"We will provide better services for enterprises in the future. Beijing clothing The development of textile industry and the construction of fashion capital. Evergreen said.