A New Way To Enhance The Industry Of Garment Enterprises

< p > last week, Ningbo's more than 20 "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "enterprises and 3 clothing colleges and universities were led by Li Rugang, chairman of the Ningbo clothing association and chairman of YOUNGOR fashion Holding Co., Ltd. to Beijing. They inspected the company (men's wear), white-collar companies (women's wear), Beijing Wu Xuewei design studio, Academy of Fine Arts of Academy of Fine Arts, 798 art fashion design Plaza, collected grain products and Yansha business circle, and deeply communicated with the responsible persons.

"The strength of Beijing's clothing industry is our weakness.

And our strength is also needed by Beijing's clothing industry. There is great room for cooperation between the two sides.

Li Rugang said.

< /p >

< p > according to the introduction, during the inspection, Tsinghua University Academy of Fine Arts and Zhejiang Textile Institute, Wu Xuewei design studio and some Ningbo clothing enterprises have reached the cooperation intention.

"Ningbo outfit" and "Beijing Design" join hands, perhaps a new way to upgrade the industry.

< /p >

< p > < strong > design is Beijing style clothing strength < /strong > < /p >.

< p > "Beijing clothing enterprises are not just making clothes. What they are doing now is designing, playing culture and attaching higher value."

After inspecting the clothing enterprises of Beijing Yi Wen and the two white-collar workers, the Ningbo clothing enterprises, which are mainly clothing processing and manufacturing, have been sighing, "this is the development direction of the clothing industry."

< /p >

In the accompanying investigation, the reporter learned that the Beijing garment industry has embarked on the path of the development of the urban industry, and has focused on the development of fashion design, brand operation, business planning and other high value-added fashion industry chain at the two ends of the smiling curve. Lining, Yi Wen, white-collar, love, snow lotus and other domestic brands with high popularity have sprung up.

< /p >

< p > "some leading clothing enterprises in Beijing, such as Yi Wen, AI and so on, are not directly processed because of the constraints of cost and other factors. The key is to do well in clothing design, especially original design, plus brand operation, franchised store chain operation and so on.

When visiting the white collar company in Ningbo, Miao Hongbing, vice president of China clothing association and chairman of Beijing white collar Fashion Co., Ltd. introduced Beijing's clothing industry.

< /p >

< p > it is understood that dress design is the strength of Beijing clothing. Beijing, together with Shanghai and Shenzhen, is regarded as the "capital of Chinese design" by the industry.

Beijing is the headquarters of the Chinese clothing association, China a href= "http://www.91se91.com/" target= "_blank", the designer /a Association and the China clothing information center and so on. Fashion magazines, fashion buyers, fashion photographers, make-up artists, famous models and other national clothing industry, design professionals and clothing colleges and universities gather in Beijing, and fashion information at home and abroad meets here.

No matter in terms of human resources, cultural resources and fashion atmosphere, Beijing is the first class in China.

Beijing garment industry has gradually created its own world brand in the process of catching up with the world trend, and has become a banner of the national garment industry.

< /p >

< p > "we have arranged for us to visit Beijing this time, not only to learn and appreciate the development experience of Beijing's clothing industry, but also to make some cooperation with Beijing's enterprises, especially in terms of design and brand operation, our clothing enterprises have a real strong demand."

Zhang Xiaofeng, vice president and Secretary General of Ningbo Fashion Association, said.

< /p >

< p > < strong > many enterprises intend to introduce the Beijing school design < /strong > < /p >.

"P." "the design of Beijing is very powerful and talented people. We are going to set up a design studio in the 798 art area, or cooperate with the design studio of Wu Xuewei Wu Xue Kai to develop the products together."

After thorough investigation, Cai Zeen, the director of the ER brand men's clothing brand of Ai Ni group, has already set up its own action plan for the introduction of Beijing school design.

< /p >

< p > "limited by all kinds of factors, such as the strength of talents, the information source of fashion and the atmosphere of design art, there are few designers in Ningbo who are influential and able to keep pace with the fashion trend.

The strength of the existing designers is less than 50 in strength.

Zhang Xiaofeng described the status quo of Ningbo a href= "http://www.91se91.com/" target= "_blank" > the fashion designer < /a > industry. "At the moment, the clothing industry at home and abroad has entered the era of brand. It needs clothing companies to have unique products. Our Ningbo clothing enterprises now need designers very much."

< /p >

< p > in fact, in order to catch up with fashion in the fashion and brand trend of fashion, some powerful clothing enterprises in Ningbo, such as YOUNGOR, Shanshan, INTREX, Taiping bird, Kaixin, have set up clothing design studio or collaborate with foreign designers abroad, but the high price has also discouraged some small and medium-sized enterprises.

And Beijing has a large number of fashion designers, just to meet the needs of more small and medium-sized clothing enterprises in Ningbo.

< /p >

< p > "there are many fashion designers in Beijing. There are dozens of designers in the 798 Art District, all of which are clothing designs."

Wu Xuewei, who set up a designer studio in 798, told reporters.

< /p >

< p > > there are many Ningbo garment enterprises. I went to Beijing 5 years ago. Now my brother's studio in Shanghai has worked with Ningbo enterprises. We also hope to cooperate with Ningbo enterprises to pform our designer's works into realistic market benefits.

Wu Xuewei said.

< /p >

< p > in this survey, the clothing of "a href=" http://www.91se91.com/ "target=" _blank "> dress /a, Cixi Xiangsheng dress, waldin, Wan Li Chun knitting, Changlong Guotai and other costumes also showed strong interest in Wu Xuewei Wu design studio, Liu Wei studio and other designer workshops.

It seems that the 798 Art District will soon become a new source of inspiration for Ningbo's clothing.

< /p >

< p > < strong > cooperation operation brand helps foreign trade to domestic sale < /strong > < /p >

< p > in this survey, the brand operation ability of men's clothing as the main product of Ningbo's enterprises has left a deep impression on the enterprises in Hong Kong. This small scale enterprise operates 4 brands, covering different levels of consumption, and the price of the single product ranges from 1000 yuan to 10000 yuan.

Its top brand, KEVIN KELLY, is designed by Chinese designers, OEM from European enterprises, and exported to European market, and has achieved good sales results. (Kevin Kelly)

< /p >

< p > "we are foreign trade companies. Now we want to do the domestic market. What do you suggest?" said Jin Shili, general manager of Ningbo Tianshi clothing company.

< /p >

"P >" foreign trade enterprises need to change their concepts and models, and they need corresponding brand management talents.

If you don't have the experience and team, you'd better find some brand operation companies to cooperate.

We have brand management companies and a large number of garment brand operators. I have worked in foreign trade company for 6 years, and I have some experience to share with you. I hope we can cooperate with you. "

The answer given by CEO, Zhang Wen, of Yi Wen group, made it possible for the two companies to cooperate. The two sides agreed to make further exchanges between them.

< /p >

< p > "there are many garment enterprises in Ningbo doing foreign trade, but now the foreign trade is not good enough. Many enterprises want to open up the domestic market and realize" walking on two legs ".

There are many professional clothing brand management companies in Beijing. They have brand operation experience and commercial channels. They can share resources and cooperate to expand the domestic market.

Zhejiang a href= "http://www.91se91.com/" target= "_blank" > textile < /a > dress president of Career Technical College Wang Meizhen said.

< /p >

< p > "now the clothing industry in Ningbo can also say that it is looking for its own direction of development, but it is rather confused.

This survey shows that the garment industry in Ningbo and Beijing can complement each other. "

Li Rugang said, "we are more focused on clothing manufacturing, the industry is large and the quality of clothing is good, but the added value is relatively low, and the industrial upgrading space is limited. However, the clothing enterprises in Beijing have almost no manufacturing industry. They focus on the parts outside the manufacturing industry chain, which are strong in design, rich in brand operation experience, cultural heritage and industrial height, and the added value is high. This gives us great inspiration."

< /p >

< p > "we have reached some cooperation intentions this time, and the next step is to implement them, which will greatly promote the development of Ningbo's entire garment industry."

Li Rugang is looking forward to the cooperation between garment enterprises in Beijing and Ningbo.

< /p >