2013 China'S Textile And Garment Industry Has Entered A New Round Of Adjustment Period.

< p > recently, the eighteenth China a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > forum was held in Beijing, which has injected a new vitality and vitality into the clothing industry.

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< p > > China a href= "http://www.91se91.com/news/index_c.asp" > clothing forum "/a" has been shouldering the mission: looking for the unique way of growth and the way for the Chinese clothing brand, so that the Chinese clothing brand can establish its own unique mode in the new social living environment and business environment.

Because of this, the clothing forum pioneered the brand laboratory, focusing on "new technology, new mode and new trend", and taking the experience and achievements of pioneer enterprises in the industry as a template to create creativity and competitiveness, and form new values and forces, thus accelerating the development of the industry.

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< p > < strong > more attention should be paid to development. The scenery should be /strong /strong > /p.

< p > < < a href= > http://www.91se91.com/news/ > > garment industry > /a > senior practitioners. How should we view the trend of the development of China's clothing industry? Xia Guoxin, chairman of Shenzhen grace Co., Ltd. thinks, "this is a rain in spring".

Why do I say so? < /p >

< p > first, although the garment industry has encountered a lot of pressure in the past few years, many problems, including the decline in store sales, inventory backlog and price war intensification, etc., but there is another data that can not be overlooked: the total growth of GDP in 2012 was 7.8%, the total retail sales of social consumer goods increased by 14.3% in 2012, while the total retail sales of clothing consumption increased by 17.7%.

Of course, this figure is the lowest in nearly ten years, but its growth is still two times that of GDP, so the data itself is still relatively high.

Perhaps because of various difficulties and pressures, this growth is not very obvious, but in fact the absolute growth is still 17.7%.

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< p > Second, why do we say that the future garment industry is full of huge opportunities? Why is it spring? It is because of the upgrading of consumption that has led to the awakening of clothing culture.

Xia Guoxin explained that with the improvement of living standards, after GDP has reached a certain stage, people's pursuit of clothes is no longer just satisfied with cloak, but a pursuit, a taste.

In particular, the fashion trend of the first lady, Peng Liyuan, brought confidence to the a href= "http://www.91se91.com" clothing brand < /a > in the earlier period. Meanwhile, the greater significance was that the eyeball effect brought by the leader's visit accelerated the awakening of the clothing culture.

A person's dress will be so much concerned that this change is undoubtedly enormous.

Before you know, many leaders, especially public figures and politicians, did not consider clothing as a very important consideration when attending some important occasions.

From this moment on, all leaders will attend to all kinds of public places later. They will definitely consider what clothes to wear. This is the awakening of the clothing culture. At the same time, it will bring a demonstration effect. This demonstration effect can greatly promote consumption upgrading, and the future potential is not large.

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< p > third is urbanization.

Xia Guo Xin said that along with the urbanization came business expansion, and clothing occupies an important position in commercial consumption.

Premier Li Keqiang said that the scale of China's urbanization is large and the world is not.

In a word, the source of China's future economic growth lies in urbanization.

Then, as urbanization will inevitably bring about commercialization, and once the shopping malls increase, the first thing to be asked is the brand of clothing. Therefore, with the expansion of urbanization and the prosperity of commercialization, it will inevitably bring about the expansion of clothing consumption.

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< p > finally, Xia Guoxin summed up in one sentence, that is, "the scenery should be long enough to look at the amount", that is, the vision should be put in the long run and not be covered by the immediate problems.

Although we have encountered some difficulties and setbacks, we must be soberly aware that our future is still very bright.

Our environment today is like a rain in spring, and it is still bright after the rain.

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< p > < strong > three key elements, enhance core competitiveness < /strong > < /p >

< p > as we all know, by the impact of the global economic downturn, 2012 was a year when China's real economy, especially the clothing market, was in the doldrums.

However, Shenzhen's banner "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "limited" Klose "brand opened shop for more than a year, but its performance is over 10 million, and has become a dark horse in the clothing industry.

So what is the secret behind the excellent performance of Wan Qi clash? Han Zhiqiang, general manager of Shenzhen Wan Qi Clothing Co., Ltd. analyzed the secret of it.

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< p > General Manager Han Zhiqiang believes that whether a company can succeed depends on whether it has good competitiveness. The core competitiveness is mainly reflected in three points: first, products, second is management, and third is terminal.

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< p > first is product problem, what is "no others" is differentiation and uniqueness.

A lot of people are talking about it, but they are very similar in their products.

So, how do we do it? Two words: innovation! Han Zhiqiang said that "Wan Qi" attaches great importance to innovation, because only by innovation can we realize the advantages of differentiation and uniqueness and ensure the quality of products.

For example, the latest clothing that can be seen in Prada boutique can also be seen in the banner store. In design, it is always in the forefront of fashion with the international standards. On the plate, ten thousand flags start to cut the body weak and increase the fitness function of < a target= "_blank" href= "http:// www.91se91.com/" > dress < /a >.

In addition, Wan Qi has also launched an advanced volume customization business. Of course, this is not an old tune. The custom promise of Wan Qi is to start from the customer's order and deliver the finished products to the customers within 7 days.

Why do we need to do this? Because women have a strong mentality of timely consumption and shorten the time of customization. Customers will not miss the pleasure of being dressed immediately because of waiting.

As a result, the customers have a sense of identity towards the brand of the flag, and the word of mouth communication effect of customers is also produced.

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< p > followed by management.

Han Zhiqiang often said that the best management is the best service, and the best service is the best management.

In Wan Qi, we advocate a longitudinal organizational structure and a horizontal management model.

For example, when there is an incident, there will be a main receptionist.

In the process, he can mobilize everyone in the company and focused companies to solve this problem quickly.

This way can not only increase the efficiency of the work, but also strengthen communication in various departments and levels of cooperation, eliminate the influence of department level, and truly achieve high efficiency and speed.

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< p > in addition, management is based on talents.

Han Zhiqiang believes that the first element of talents is excellent quality, diligence, responsibility and strong learning ability. This is the talent needed by the enterprises and the talents that the society needs.

Ten thousand flag treasures talented person, pays great attention to the training talented person, pays attention to the team learning, improves the human quality through the study, enhances to the thing understanding ability, reduced the exchange cost, enhanced the work efficiency, increased the team coordinated combat ability.

Learning is an addition to the individual and multiplying the team. In order to train employees, the banner has also established a talent strategy alliance mechanism, signed the talent strategy agreement with employees, and selected excellent employees to continue their further studies, reading MBA or EMBA, but the employee must promise to serve the company for a certain number of years after the completion of the study, thus increasing personal value, increasing social identity, improving the subjective initiative of the staff, and creating high efficiency.

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< p > finally, terminal problem.

Wan Qi attaches great importance to terminal construction, and has formulated a unified national standard service. From etiquette to speech, there are a set of very perfect standards.

When customers enter any shop, they feel the same, including the introduction of products.

At the same time, Wan Qi also attaches great importance to the training of professional skills for terminal salesmen, because the terminal salesmen must interpret the products through the interpretation of the products, so that customers can fully feel the value of products. Through the etiquette of terminal salesmen, products can be presented to customers in an artistic way.

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< p > Wan Qi also attaches great importance to the details of terminal services.

Han Zhiqiang said, "a warehouse is cleaner than a store".

Warehouse customers certainly can not see, but the staff can see that he can feel the company's standards and attitude.

As Mr. Inamori Kazuo, a famous Japanese entrepreneur, said, "we should build standardized behaviors, shape ideas, improve the efficiency and quality of work, and truly enable customers to experience experiential services in our stores."

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< p > < strong > intelligent management, brand new business mode < /strong > < /p >

< p > in recent years, the clothing industry has encountered many problems. For example, the inventory is relatively high. Agents at this level always have some friction with the company, the store rent is high, the staff salaries are high, and the excellent < a target= "_blank" href= "http://www.91se91.com/" > designer "/a" is hard to find.

So it has caused great trouble to enterprises.

Then how do these problems arise and how to solve them? < /p >

Liu Zhao, director of the Shanghai Ding Ding cat children's products Co., Ltd., who pioneered in the "a href=" http://www.91se91.com "> children's wear industry < /a > created a variety of modes of circular operation and multi brand operation mode, made an analysis.

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< p > Liu Zhao thinks that from design to terminal, the whole process takes about a year and a half, and finally the product can enter the consumer's hands.

Many problems arise in this process: in such a year and a half, when designing, it is very difficult to keep pace with the times.

Because designers have no way to predict what will be popular after a year and a half, so every time they finish designing, they will have to wait until the order meeting, which will cause a lot of trouble.

In addition, the product to the marketing department, from the brand operation to the agent generally takes 10 days, the agent to the franchisee and 15 days to 20 days, this time span is very long, it is easy to cause the last is either to do more, or to do less.

And once the inventory is generated, it will affect the sales time, and it will have to start a discount sale.

This will have a great impact on brand loyalty and reputation, and create a vicious circle for the whole brand.

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< p > therefore, if clothes want to change the status quo, they must think and make some adjustments.

Liu Zhao said, in fact, the original way is enterprise led, a sales mode, a business mode, first of all, I want the next level management, so the management difficulty is very great.

Now, tinkling cat takes all the 4 brands of its brand to undertake the development of factory contracting, and connects brands, producers, channels, agents and consumers through a business management system. At the same time, the system is divided into design system, production system and marketing system, so that information can be communicated and pmitted in a timely and rapid manner.

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< p > how does a system work in this way? Liu Zhao gave a detailed analysis.

Starting from the design system, all people can design online, submit software after design, and immediately cooperate with the workshop. After that, online assessment and order can be made online to franchisee stores.

At the same time, jingle cat also has a set of < a href= "http://www.91se91.com" > 3D design technology < /a >, so that many people who have not made the design can also design products by themselves, and then send them to the exclusive store to feedback to the company.

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< p > thus, the satisfaction of the consumers is improved and the influence of the brand is also enlarged.

Besides the production system, the former 4 big production bases are now divided into 7 small factories. Apart from production, they include their orders, signings and quality inspection. They strive to be "small and specialized", "small and beautiful", and form a production ecosystem.

In the future, tinkling cats also plan to store stores digitally through network control. The store will have a large touch screen to pick up products and make a virtual fitting, so as to achieve digital integration.

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< p > the last is the management system. All the data are in the database. Every user can open the database automatically at any time, and then generate new consumption channels and new consumption modes. Finally, the integration of the Internet and the Internet will be realized.

Liu Zhao said that through this intelligent management system, we can achieve rapid design, rapid production, fast logistics, rapid sales, rapid capital turnover, effectively reduce the cost and time of each link, thus easing the backlog problem.

Of course, the system has not started operation since August and September 2012. It is still in the initial stage, and needs to be further improved in many places. However, from the perspective of the future development trend of < a href= "http://www.91se91.com" > garment industry < /a >, this is bound to be the trend of the times.

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< p > < strong > epilogue < /strong > < /p >.

"P > a paragraph of the trend of opinion, a lot of experience sharing, regardless of the harvest, just to say this time of listening, let the reporter deeply feel the wisdom of clothing practitioners.

It is precisely because of the leader that the Chinese garment industry has vitality and hope.

As the chairman of the forum unit and vice president of China clothing association, Wei Lin, commented: "< a href=" http://www.91se91.com > China's garment industry < /a > need to dare to think and dare to do, have ideals, ambitions, tenacity, dare to despise stereotypes and dismiss the emperor from the horse's heart; next, we must be earnest and conscientious, conscientiously study and down-to-earth work.

From now on, we will work hard for the future of Chinese clothing. "/p".