2013 Prediction Of China's Shoe Machine Industry: Reorganizing The Weak, Remaining Strong, Competing And Restructuring

[ shoes The definition of machine industry refers to the equipment, tools and fittings that must be used in the shoemaking process in a narrow sense. Generally speaking, it refers to the machinery and equipment used in the upper and lower reaches of the footwear industry chain (including leather, shoe last, sole, heel, hardware, processing, mould, testing and other related equipment and tool accessories). What we usually say shoe machinery Industry refers to the broad sense.

After the unprecedented overall and low season in the history of Chinese shoe machine in 2012, many shoe makers and service providers almost fell into the overall negative growth dilemma. The vast majority of enterprises believe that compared with the financial crisis in 2008, the business environment facing 2012 is more difficult and harsh. The nearly 18 month time span has caused much worse chain reaction than expected, and the dilemma is also unprecedented. Many plans are forced to be interrupted or delayed. Without any surface warning and signs, many enterprises face the crisis when they are in trouble. Entering 2013, what changes will China's shoe machine industry face?

　 2012 review: low innovation and almost destroy industry confidence

One, the lightest spring in history.

According to past practice, every year after the Spring Festival, there will be a small sales peak in the shoemaking industry. Generally, in the month of 3~4, it is a busy season for the production of traditional shoes machines. Due to the rest and reorganization of the shoe factories before the Spring Festival, some shoe factories are divided into several parts, some new factories have started, some production lines have been set up, and some other production lines have been released.

But 2012 is an exception. After a month of Spring Festival, although the surface is busy, the result is very unexpected. For example, a shoe machine enterprise in Fujian has been busy after the new year, and has signed nearly 20 million yuan list. However, by the middle of April, when the contract is to be fulfilled, the result is delayed or shelved or suspended or even cancelled. The original business plan is completely lost. This sudden change does not have any warning and signs. In this stagnation and wait-and-see, the whole first half of the year appears extremely cold and cheerless, the industry is called "the lightest spring in history".

　 Two, the lightest exhibition in history

In the first half of 2012, several well-known trade exhibitions in China, such as Hongkong, Asia Pacific Region Leatherwear Exhibition, Dongguan international shoe machine shoe material industrial technology exhibition, Fujian international footwear industry exposition, Guangzhou international footwear, leather and industrial equipment exhibition, Qingdao international leather, shoe material, shoe machine exhibition, Wenzhou international leather, shoe material, shoe machine exhibition, Shanghai China Leather Exhibition and other overall impression: customers are mostly cash watching, less professional audience (not much excitement), exhibitors and people flow reduction, technological innovation is not much, new customers less contact. Although we can see the busy business of exhibitors and the relatively lively scenes, but no matter how the exhibitors use all kinds of skills (preferential treatment, discount, product mix, price reduction, installment payment, gift promotion, financing policy, etc.), the customer response is extremely cold, almost without the confidence and desire of investment. There is a very pessimistic environment on the market. Even some shoe factory owners say frankly, "we have difficulty in surviving, whether we can keep up or not, how we will have spare money to buy equipment". It is called "the lightest exhibition in history".

　 Three. The worst season in history.

The shoe machine industry in China usually enters the peak season of production and sales in the year of seven and August. The traditional shoemaking enterprises usually arrange the production plan and equipment purchase in the second half of June at the beginning of June, and the footwear of autumn and winter is a product with higher profits. However, in 2012, the shoe machine market performance is "busy season" not "prosperous": seven, August, many shoe machine enterprises almost encountered zero sales. The products that were expected to sell well, such as boots shaping machine, boot shaping machine, zipper gluing machine, lining cloth laminator, etc., had different degrees of unsalable sales for seasonal machines to cope with autumn and winter boots. The reasons are as follows: first, the market environment is not good. In the first half of the year, the poor business environment led to a number of shoe enterprises failing to operate. A large number of second-hand equipment went to the market, which affected the sales of shoe machines. The two was the instability of the shoe enterprises. Some of the orders were not optimistic. Lead to "the most vulnerable season in history".

　　2012年總體來說，大部分鞋機企業在多頭夾擊中舉步維艱：市場需求下降，同行競爭激烈，特別在價格與付款條件上;大量制鞋企業經營不善倒閉，導致二手設備流向市場，影響新鞋機生產和銷售;鞋機企業生意不好，人員工資、租金、經營費用等成本不降反漲，令很多中小型鞋機企業經營異常困難;總算在2012最后一季(9月底10月初)，有利好消息，很多制鞋、皮具手袋廠訂單逐步穩定下來，有些有實力的企業經過大半年觀望，接到訂單后慢慢釋放出購機需求，因此行業很多人士認為：最壞的環境已經過去，有些企業還會按正常發展計劃增設流水線、增加設備，從而讓大部分鞋機企業在年底最后一季能夠松一口氣，清理庫存，回籠資金，有能力應付下一年租金、供應商貨款、工資等一系列資金周轉，業績上升，恢復行業信心。 {page_break}

　 2013 vision: relying on science and technology to create a new situation

The 2013 is a year full of vitality and hope. After 2011 and 201 of the market downturn, industry knockout and enterprise restructuring, new opportunities emerge. It is expected that the shoe machine industry in China can create a new situation on the basis of scientific and technological innovation.

　　 First, there are four major trends in industry development: opportunities and threats.

2013 footwear industry will show 4 obvious characteristics in shoe machine demand.

1, invite public bidding. Large footwear enterprises, especially the emergence of footwear listed companies in recent years, regulate their procurement operations.

We should try our best to transparently achieve the maximum benefit. We must purchase the equipment input from tens of thousands to hundreds of thousands of units, and make clear the demand and choose from many powerful suppliers. This bidding method is a major threat to the general shoe machine enterprises that rely on personal relations and means to achieve sales. However, it is an opportunity for shoe-making enterprises that have regular management, sound qualifications, strong technical capabilities and good operating conditions.

2, the entire plant output. Many shoe enterprises set up new industrial parks and new watercourses, which is both the need to enhance the image of the two entrepreneurs. It is also a distillation of the past more than 10 years, such as manual, two mobile phones, ordinary shoe machines piecemeal, machine color is diverse, function is not uniform, process is not clear and irregular. They hope to be able to choose better suppliers and provide complete and professional services. For enterprises that can only provide some products, it is a threat, but it is an opportunity for the shoe machine enterprises with ability, experience, level and condition.

3, margin. After many years of such uncertain procurement, when the shoe companies have the ability to take tenders and purchase the whole plant, it is a new challenge for shoe manufacturers to require suppliers to deliver a certain quality margin to ensure the smooth operation of the equipment and the service promise. Besides occupying a certain amount of funds, new requirements have been put forward for the quality of service, the speed of response, the ability to solve problems, and the quality of products.

4, installment payment. In the case of large investment, some of the shoe enterprises will ask for payment by installments, which is a disadvantage to the small and medium sized shoe machine enterprises which are short of funds. But for enterprises with strong financial strength and better conditions, it is a favorable condition to win sales opportunities.

　 Two, market demand is facing four opportunities: technology and environmental protection.

Regardless of the development needs of the footwear industry, the national industry development strategy, the international trade environment, and the transformation and upgrading of enterprises themselves, the shoemaking industry hopes that the next generation of Chinese shoe making technology can:

1, to achieve energy saving and environmental protection, reduce energy consumption, eliminate the waste of process manufacturing process, reduce dust in the production process, eliminate toxic gases, and use harmless and harmless technology to raise the level of shoemaking. Such as the new generation of energy saving and environmental protection production line, the new generation of water-borne glue paste technology, hot melt adhesive spraying process, hot melt adhesive technology and so on.

2, in local or most manufacturing sectors, automation technology can be popularized to reduce manpower requirements and save costs. For example, according to the market trend, the traditional production mode of skin inspection + cutting machine (knife mould) + scribing + punching can no longer meet the needs of individuation of leather, excipients and a small number of order production. It has caused great waste in the cost of knife, labor, material and time. Many visionary shoe-making enterprises such as Dongguan Emma CNC Technology Co., Ltd., developed in the numerical control leather typesetting and cutting system, can reduce the traditional manual cutting and mechanical cutting, marking, punching and other links, so that the yards, leather cutting, marking, punching one step, and can complete the leather complex, high-precision cutting, as well as regular multi-layered material quality cutting, to achieve the effect of knife mold can not be achieved, so that products are more personalized, diversified, quality.

3, in the shoe manufacturing process, it can create new technology, enhance the design effect, enhance the design level and create differentiation. For example, in recent two years, the technology of high frequency fusion is applied to the field of leisure sports shoes, which is simple in technology, saving manpower, and process environmental protection. Many world-famous brands apply this technology to reduce the cost.

4, export to overseas markets. According to Luo Zhijian, manager of Qianlong machine equipment Co., Ltd. in Guangzhou, in the last quarter of 2012, since November, shoes and leather enterprises in Southeast Asia, the Middle East, Russia and other countries rushed to Guangzhou to buy small and medium-sized shoe machine equipment, and shipped them back to the mainland for leather shoes and leather goods production. By the end of 2012, they obviously felt that business was getting warmer. Therefore, expanding overseas market will become an important development strategy for 2013 shoe machine enterprises.

　 Three, the industry is facing three difficulties.

Looking forward to 2013, China's shoe machine enterprises will face three difficulties: first, high cost. The Yangtze River Delta and the Pearl River Delta have introduced 2013 salary adjustment regulations. The floating 8-15% is different. Many shoe machine enterprises are facing various chain reactions. Rent, wages, meals, social security, and intermediate operating expenses will inevitably rise, making manufacturing costs rise. Two, the industry is competing fiercely. After years of development, shoemper enterprises have entered the stage of comprehensive strength competition, which will be reflected in product variety, quality, price, soft power (after sales service, planning, product brand, honor, R & D, financial capital, management and so on); three, price war is inevitable. It is possible that the price of shoe-making machines in 2013 will show a steady downward trend.

According to Emma CNC CEO Wang Guoquan analysis, the net profit of shoe-making enterprises below 10% will be faced with a loss, because 7~8%'s net profit is for after-sales service, without corresponding profits, it is difficult to ensure R & D investment and sustainable development, let alone the continuity of service quality assurance in the future. ]

　 Four, breakthrough the existing pattern, competition and reorganization two challenges.

How to break the existing pattern of China's shoe machine industry in 2013, enterprises face two major challenges: CO opetition and reorganization.

China's shoe-making enterprises should first enhance competitiveness if they want to go abroad.

In the domestic market, it is necessary to realize the whole plant output or scientific and technological innovation. Relying solely on the technological accumulation and strength of the enterprise itself is relatively difficult. Many enterprises may rely on universities and scientific research institutions to jointly develop their R & D, and may also break through the industry pattern and carry out various forms of multi-level complementary cooperation with different enterprises with different business types. For example, the pipeline providers and single machines, such as the front and back machines, are strong enough to integrate the whole line output, unify the colors, unify the planning and unify the quotations, and expand the living space of both sides. There are also a number of shoe machine supporting enterprises, attached to the large factory output shoe machine matching, enhance the competitive advantage of both products, and promote the sales growth of both sides.

As for expanding overseas market and realizing the output of the whole plant, we need to increase overseas participation and enhance the overall competitiveness and level. We must find a way to expand the market with supporting enterprises and resources. Through cooperation with some strategic enterprises and acquisition and reorganization, it is foreseeable that China's shoe machine industry will usher in a new round of development.