Successful Experience Of Fur Brand Construction In Copenhagen

< p > < strong > build up a platform for personnel training and business cooperation < /strong > /p >
< p > with the continuous development of China's economy, < a href= "http://www.91se91.com/news/index_c.asp" > fur market < /a > account for the rising global market share, China's market has become an indispensable part of the world fur market. Copenhagen fur set up an office in China in 1996, and every year the Office actively promotes various projects, including retail promotion, fur a target= "_blank" href= "http://www.91se91.com/", "clothing less than /a" senior executive training class, Tsinghua Beauty Academy, Copenhagen fur grass laboratory, etc., and gives strong support to cooperative enterprises to help China fur industry chain upgrade and develop. < /p >
< p > October 2010, Copenhagen fur and Tsinghua University opened the first phase of the seminar. The first course attracted 30 fur and elite fashion executives from mainland China and Hongkong, China. The number of participants in the third phase has reached 40. The training course is mainly conducted in the Fur Design Laboratory of Tsinghua University, which is taught in Copenhagen fur and Tsinghua University's < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > and well-known experts at home and abroad. Copenhagen < /p >
< p > following the successful establishment of Tsinghua a href= "http://www.91se91.com/news/" > fur clothing "/a senior president training seminar", Copenhagen fur and Tsinghua Academy of fine arts jointly founded the Copenhagen fur College Alumni Association (TSU). According to Cui Yiyun, general manager of Beijing representative office, the alumni association is an organization founded by fur and fashion industry professionals spontaneously. The participating enterprises will cooperate with fur and designers in fur making innovation design, technology research and development, technology promotion and so on, and will become an internship base for fur design students, so as to realize the docking between enterprises and talents. As a consortium in Copenhagen, Notting Hill, the brand of Yiwen group, represented Asia in Copenhagen's autumn and winter fashion week in January this year, representing Asia's largest fashion event. This cooperation has also built a platform for our fur to go to the world. < /p >
< p > < strong > launched the concept of certified boutique < /strong > /p >
< p > 2007, Copenhagen fur and Haining China a target= "_blank" href= "http://www.91se91.com/" > leather < /a > city established Haining Copenhagen fur college, through professional training to enhance the marketing ability of Chinese leather fashion industry. After that, we set up an industrial alliance with Haining to provide various training and services to fur producers in China to promote the development of fur industry in Haining. < /p >
< p > in the past few years, Copenhagen fur has signed a cooperation agreement with the Yuyao fur city, the fur trade association and the Lixian County Fur Leather Association to help them further develop the docking of fur products with international standards, and make use of their own design, research and development and information resources to provide management services, marketing, fur clothing design and fur classification training for top management of fur enterprises. < /p >
< p > auction official Peter said: "now, Copenhagen fur and China nine fur industry base have signed a cooperation agreement between manufacturers, help each place develop its fur industry, and promote the Chinese fur production enterprises to integrate with the international market. Under the guidance of these agreements, both sides have achieved great success. These manufacturers have become a solid strategic alliance for fur in Copenhagen. < /p >
< p > at the same time, Copenhagen fur is also creating the concept of certified boutique in China. Only by selling high quality fur, providing quality service, and having the first-class a href= "http://www.91se91.com" in the local gold business area, can the leading enterprise get the qualification of the fur retail /a. So far, there are 10 certified boutiques in Copenhagen. Copenhagen fur has also held fashion shows and other marketing activities jointly with certified boutiques. These innovative initiatives are aimed at bringing fur fashion and sophisticated shopping experience to customers, while enhancing the influence of Copenhagen fur and cooperative retail brands in the minds of consumers. < /p >
< p > in order to help certified boutiques to enhance management concepts and technology and enhance core competitiveness, Copenhagen fur will conduct professional retail training for certified boutiques every year. The content will include fur knowledge, sales management, fur fashion trends, fur clothing matching skills and international leading visual merchandising guide. < /p >
< p > < strong > the widely praised school enterprise cooperation mode < /strong > < /p >
< p > to cope with the shortage of professional a href= "http://www.91se91.com" and "fur designer" /a, Copenhagen fur and Copenhagen Academy of Fine Arts have established the Copenhagen fur Laboratory of Tsinghua college of fine arts. The lab is the first fur design studio in domestic universities. It is devoted to the innovation of fur technology, design and the cultivation of local professional fur designers. Copenhagen fur is equipped with all kinds of fur materials, tools and books for the laboratory. Every year, designers and fur experts are invited to cooperate with the Academy of arts to develop fur technology and design courses. < /p >
< p > to encourage students to show their talents in fur design, Copenhagen fur has set up "Outstanding Student Scholarships" and "cutting-edge fur Designer Award" in dyeing and clothing department of Tsinghua Beauty Academy. The scholarship for outstanding students has 4 winners each year, with an award of 5000 yuan per person. The designer of the cutting-edge fur designer has 2 winners every year. The Copenhagen fur sponsorship winners go to Denmark to study in the short term. < /p >
< p > through the integration of international experts and teachers and the establishment of the Copenhagen fur scholarship and excellent design award, Tsinghua Copenhagen beauty laboratory has become the cradle of Chinese professional fur designers. Over 180 outstanding design graduates have won frequent awards in various international and domestic competitions, and have been active in the forefront of fur and fashion industries. < /p >