The Difficulties Of Textile Development And Pformation In Zhengzhou
< p > the industry believes that Zhengzhou's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the world is gradually becoming desolate. It is a microcosm of the development of our province's textile market.
With the large number of large state-owned a href= "http://www.91se91.com/news/index_c.asp" > textile mill < /a > in Western Zhengzhou, the Zhengzhou textile world is bound to usher in "development pains" because of its single product, backward equipment, inflexible mechanism and heavy historical burden.
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< p > < strong > development of "trapped": sales slump < /strong > < /p >
< p > recently, the reporter went deep into the a href= "http://www.91se91.com/news/" > Zhengzhou textile < /a > world wide visit, and found that the comprehensive market, famous for its wool, cotton, curtains, bedding and other textile trade, has shown a depression. Almost all the shops have made sales promotions or discount brands.
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< p > however, consumers are not very grateful to the "cut meat" sale of merchants, and the sparse customers in the market have not yet had many employees, which is in sharp contrast to the colorful and colorful textiles on the market.
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Xiao Ding, owner of the shop after "P", said that a modern version of "empty city plan" was staged in Zhengzhou textile world.
"Now, the whole market seems to have entered the shock stage, and a lot of goods are sold out."
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< p > when the reporter went to a shop selling bedding goods, uncle Zhao immediately greeted them and introduced to reporters the best four piece sets.
"We used to do wholesale but not retail, but even before that, our store was always overcrowded.
I never dreamed of such an awkward situation now! "Zhao Dashu said with emotion.
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< p > in a textile store in Zhengzhou's cotton spinning East Road, looking at its own products, no one is interested in it. Shopkeeper Mr. Xu said, "the pressure of survival is unprecedented, because even if our prices drop again and again, the profit margins are almost as thin as those of razor blades, but our sales volume is still falling."
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< p > "the era of winning by low price and low end market is gone forever!" Li Xiuming, Secretary General of Henan Textile Information Association, believes that with the "a href=" http://www.91se91.com "textile industry < /a" and the intense competition in the market, it is imperative to change the traditional business mode and explore new ways of survival.
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< p > < strong > pformation of "machine": innovative sales channel < /strong > /p >
< p > as a traditional industry and people's livelihood industry in our province, the textile industry now suffers from declining sales, declining market competitiveness and the pressure of survival pressure. For this reason, many people in the industry appeal that pformation is imperative.
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< p > in fact, in some shops of textile products in Zhengzhou, the reporters also found that apart from the introduction of some textile products, they also provide customized services such as modification or custom-made services, which are favored by many consumers.
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< p > "innovative sales channel is the key."
An industry insider said, at present, whether the home textile monopoly shops are everywhere, or the rapid growth of e-commerce such as online shopping and group buying, a href= "http://www.91se91.com" > textile market < /a > and consumers' consumption habits are changing. Only by constantly innovating can we change the market short board into "springboard", in order to create new profit points.
The use of modern marketing mode, the adoption of online and offline channel integration is not a new way out.
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< p > in the interview, some businessmen have also reflected to reporters. As the textile market which was put into operation in early stage, Zhengzhou textile world appeared a series of problems, such as backward hardware facilities, and the market level can not keep up with the trend of the times, which reduced the overall competitiveness of the market to a certain extent.
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< p >, will there be a pformation and upgrading of Zhengzhou textile world with nearly 20 years of history?
In this regard, the relevant responsible person said, because of the limited venues, it is difficult for a time to carry out some large-scale pformation plan, but the market pformation and upgrading, innovation and development has been put on the agenda.
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< p > < strong > the prospect of "potential": reappearance of the past glory < /strong > /p >
< p > "nowadays, due to the development of" a target= "_blank" href= "http://www.91se91.com/" > garment /a > processing industry, the demand for raw materials has been reduced to a certain extent, resulting in a temporary business difficulty in many textile wholesale markets. "
Li Shuqin, President of Henan Textile Industry Association, said that at present, Zhengzhou has proposed the establishment of a national textile and garment base planning, striving to build Zhengzhou into a modern Central Plains textile and garment city and a famous textile and garment production base and Trade Center in the country.
"Its huge pulling effect will pull Zhengzhou textile industry, including Zhengzhou's textile world, to become bigger and stronger."
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< p > Li Xiuming also told reporters that due to the development of the textile industry, a number of professional a href= "http://www.91se91.com" > textile colleges and universities < /a > have been born in our province, such as Henan Textile College and Henan textile technical school.
At the same time, many universities and research institutes have gradually opened up a professional or research topic related to the textile and garment industry.
"In order to restore the past glory of the textile industry, our province has also actively set up a communication platform for the textile industry, universities and research institutes, integrating resources and increasing the development of new products. Guided by the market, we are actively moving towards the high-end products of industry and function, enhancing the added value and market competitiveness of the products, making technological pformation an important booster and reinventing the textile industry."
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< p > at the same time, Zhengzhou issued a number of opinions on supporting the relocation of the central city market, providing support for Zhengzhou textile world relocation in terms of land and capital.
In addition, the public facilities near the market are developing at the same time, and housing is built. Business operators can give priority to the application of public rental housing, and their children can enter schools nearby, so that the overall business environment of the future market will be optimized continuously.
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< p > "policy support provides a rare opportunity for the pformation and upgrading of our textile industry and the future market, and its prospects and development space are also very much looked forward to."
Zhang Li, who specializes in foreign trade clothing business, believes that
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< p > look at the development of Zhengzhou textile world in the past 20 years, it represents the development course of our province's textile < a href= "http://www.91se91.com" > garment industry < /a >.
For its future move to the Zhengzhou textile and garment industrial park outside the West Fourth Ring Road, the industry has given new expectations: cluster development can effectively promote complementary advantages, thus forming the overall upgrading of the regional industrial chain, making Zhengzhou textile industry cluster rapidly rise, and let the textile industry truly become a "golden signboard" of our province.
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